1. Welcome To
The #Social Era
Where Business Is Unusual

2. Unusual Has A Different Meaning
In the way we think about business
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From Profit to Purpose
From Meaningless to Meaningful
From Producing Things to Producing Value
From Employees to Freelancers
Where Making a Difference Matters
From Competitive to Collaborative Advantages
From Tangible Results to Intangible Value
@JDeragon

3. business has changed
and the rules have changed
@JDeragon

4. 11 Rules That Create Meaning….
1.
2.
3.
4.
5.
6.
Connections Create Value
Power in Community
Collaboration > Control
Celebrate Onlyness
Allow All Talent
Consumers Become Co-Creators
With Purpose And….
@JDeragon

5. for meaningful work that…
7. Mistakes Can Build Trust
8. Learn. Unlearn. (Repeat)
9. Bank on Openess
10. Social Purpose Unleashes Ownership
11. There Are No Answers
makes a difference
@JDeragon

6. this is causing a power shift
Managing minds:
top-down, bottom-up and outside-in collaboration
@JDeragon

7. The Social Era Is about how we
create value by…
1.
2.
3.
4.
5.
6.
7.
8.
How We Organize
How We Deliver value
How We Sell & Market
Why It Matters to Competitiveness
How We Scale Performance
How Purpose Drive Alignment
Adapting & Promoting Openness
How We Create Change
@JDeragon

8. What the industrial era meant
to production of tangible
things the Social Era will
mean to the production of
value from intangible things
@JDeragon

9. S&P Index reflects the shift of value
to intangibles
@JDeragon

10. old methods are falling short
• Accounting
missing 80% of value
• Business models
have not optimized human capital
• Organizational design
org charts don’t explain how value is created
• Marketing
Connecting people with products and purpose
• Strategic planning
you can’t plan innovation from the inside
@JDeragon

11. drivers of change
1. Stagnant companies and economies
2. Innovation is urgently needed to survive
in many industries
3. Culture, trust and co-creation are now
understood as key to corporate success
4. Social technologies are empowering
customers, stakeholders, employees—
and taking control of conversations
the tipping point
@JDeragon

12. Intangibles represent a new
economic graph
Today, LinkedIn facilitates
personal endorsements….
“Our ultimate dream
is to develop the
world's first economic
graph.”
– Jeff Weiner,
CEO LinkedIn
…tomorrow, companies will also
be measured in this way.
@JDeragon

13. Long-term investment shift
Intangible
capital
Computerized
information
– Software
– Databases
Innovative property
– R&D, broadly
defined
– Copyrights and
licenses
Intangible vs. tangible investment rate
rises over time in the United States
– Designs
Economic
competencies
– Marketing and
branding
– Strategic firm
practices
Source: Corrado and Hulten (2010). Last point plotted is 2007.
www.conference-board.org/data/intangibles/

14. For now, holding at +/- 80%
@JDeragon

15. The Social Era Will Accelerate…
knowledge about intangible assets
@JDeragon

16. Social Era Performance is…
driven by the intangibles

17. The Social Era Will Produce
Smarter Companies that know how to
quantify tangible value created from
intangible assets.
Learn more from Smarter Companies
www.smarter-companies.com
@JDeragon