The document compares Google+ Local listings and Yellow Pages listings for businesses. It finds that the best option depends on a business's target market. Google+ targets younger, urban users while Yellow Pages targets older, rural users. The document recommends claiming a free Google+ listing and reducing a Yellow Pages listing to the lowest cost, then reevaluating after a year. Businesses like flooring, plumbing and restaurants may benefit most from remaining in print Yellow Pages directories.

1. Google+ Local vs Yellow Pages Listing
Google+ Local
vs
Yellow Pages
Listing
MC
www.marliescohen.com

2. Google+ Local vs Yellow Pages Listing
Do You Still Need Both?
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www.marliescohen.com

3. Google+ Local vs Yellow Pages Listing
Are you currently paying a monthly
fee for your Yellow Pages listing and
wondering if it is worth the money
you spend when you can have a
Google+ Local Listing for FREE?
MC
www.marliescohen.com

4. Google+ Local vs Yellow Pages Listing
The answer to the question:
“Google+ vs Yellow Pages Listing”
is not as simple as you might think.
It all depends on your target market.
MC
www.marliescohen.com

5. Google+ Local vs Yellow Pages Listing
Google+ Local
Ta r g e t M a r k e t
 Under age of 34
 Suburban or large city dweller
 Male
 High School Graduate
 Income above $60,000
MC
www.marliescohen.com

6. Google+ Local vs Yellow Pages Listing
Yellow Pages
Ta r g e t M a r k e t
 Over age of 35
 Rural or small city dweller
 Female
 Non-High School Graduate
 Income below $60,000
MC
www.marliescohen.com

7. Google+ Local vs Yellow Pages Listing
Best Businesses for
Print Yellow Pages
Services or Installed Products
 Floor Covering
 Shoe Store
 Plumber
 Restaurant
 Lawyer
 Dentist Offices
MC
 Electrician
 Shopping
www.marliescohen.com

8. Google+ Local vs Yellow Pages Listing
Result
The best choice might
mean not putting
all eggs in one basket
MC
www.marliescohen.com

9. Google+ Local vs Yellow Pages Listing
Next Step
#1
Claim your FREE
Google+ Local Listing
#2
If not sure, keep your Yellow
Pages Listing and reduce it to
the lowest effective fee possible.
Then keep an eye on the ROI and
re-evaluate after a year.
MC
www.marliescohen.com

10. How To Link to a PDF File From Blogger
For more information contact
Marlies Cohen
Social Media Maven &
Success Strategist
For Small Businesses
In Thrifty Ways
www.marliescohen.com
MC
www.marliescohen.com

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grafika.mcuniverse.com
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