This document provides an overview and agenda for a training on marketing telehealth services legally and ethically. The training covers identifying an optimal niche focus, understanding fundamentals of behavioral, legal, and ethical marketing, optimizing websites, developing webinars/podcasts, and developing eBooks/audiobooks. It notes that the training includes slides, recordings, assignments, and a post-test to earn continuing education credits. Attendees are encouraged to interact during the event and complete all assignments to receive full credit.

1. Marketing Your
Telehealth Services:
Successful, Legal &
Ethical Online
Strategies

2. Telebehavioral Health
Institute
(TBHI Telehealth.org)
CME and CE Training,
Consulting & Staffing

3. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
And there’s you  Please introduce yourself with
state, profession and specialty …
3

4. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
1. Name at least three (3) ethical strategies for writing an eBook
based on scientific research in three (3) months or less.
2. Define three (3) legal codes of relevance to online marketing;
creating self-help, psycho-educational, or training program
development by professionals on the Internet.
3. Identify at least three (3) ethical codes of relevance to online
marketing; creating self-help, psycho-educational, or training
program development by professionals on the Internet.
7 CME or CE Credit Hour
Learning Objectives
4

5. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
4. Reference at least three (3) sources of low-cost labor to help
with online program development and how to write ads to find
such labor.
5. Cite at least one (1) legal or ethical issue in developing a
marketing page in Google+, Facebook, Yahoo Q&A, Pinterest,
Yelp, YouTube, or LinkedIn.
6. Name at least three (3) FREE websites to quickly find peer-
reviewed, scientific studies, reports, and books from which to
draw information for developing a promotional white paper or
report, self-help, or psycho-education program.
1 CME or CE Credit Hour
Learning Objectives
5

6. Today’s Program
• Slides and recording access 24/7 for
6 months. Login is required. Please
respect our copyright.
• Sound will be muted during the initial
training to limit uncontrollable
distractions.
• Please interact in chat box at
designated times.
• Please keep camera on
6

7. Today’s Program
• To earn 2 synchronous CME or CE if
you arrived within 15 min. of starting,
stay the entire time, interact in chat
box AND complete the post-test
today before 11:59 PM.
• Otherwise, you will receive a course
completion that awards you 7
asynchronous course credit hours.
• Ask short questions as we speak.
• Interactive, discussion format.
7

8. Assignments

9. How to Complete Your 7 CME or
CE Hours
• Complete the five earlier lessons and assignments.
• Attend today’s meeting or if participating
asynchronously, watch this 2-hour video recording on-
demand.
• All assignments must be completed to enable the Post-
Test.
• Complete the course evaluation and post-test then
print your certificate. NOTE: date on certificate will be
the date of printing. Date cannot be changed later.
• You are automatically enrolled into our in-house
community news mailings.
• Lock your door, turn off your phone/email, and strap
yourself in  we are about to get focused on Marketing
Your Telehealth Services!
9

10. Today’s Program
Lesson 1: Identifying Your Optimal Niche Focus
Assignment #1: Optimal Topic Selection
Lesson 2: Understanding Fundamentals of
Behavioral Legal & Ethical Marketing
Assignment #2: Understanding Fundamentals of
Behavioral Legal & Ethical Marketing
Lesson 3: Optimizing Your Website
Assignment #3: Optimizing Your Website
Lesson 4: Developing Webinars & Podcasts for
Maximum Profit
Assignment #4: Developing Webinars & Podcasts for
Maximum Profit
Lesson 5: Developing eBooks, Audio Books,
Kindles, and More for Maximum Profit
Assignment #5: Developing eBooks, Audio Books,
Kindles, and More For Maximum Profit
Lesson 6: Update / Q&A
10

11. Technical Shortcuts

12. ©
1994-2022
Telehealth.org,
LLC.
All
rights
reserved.
12

13. AGENDA
1. 2022 update
2. Extended Q&A discussion period

14. ©
1994-2021
Telehealth.org,
LLC.
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rights
reserved.
Back to you  Please type your questions into the
discussion box below now and throughout the
event today.
14

15. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
7 Domains
An
Interprofessional
Framework for
Telebehavioral
Health
Competencies
15
Technical
Telepresence
Clinical
Legal &
Regulatory
Ethical &
Evidence-
Based
mHealth
Practice
Development

16. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
16
• Licensing Boards/Colleges
have regulations about how
you can market
• Be aware that if you market
over state lines, you can run
into problems
• Coaches are not exempt if
they are licensed
Review of Key
Legal Issues

17. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
17
• Developed independently by
national professional
associations
• Ethical Departments in
associations are available to
answer questions for
members
• Each has slightly different
ethical codes, but they
basically are all structured the
same.
• Adhere to federal, state,
county & city laws
• Preamable – values
• Code Sections
Review of Key
Legal Issues

18. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
Group discussion is encouraged today, but do not
assume that I agree with other people’s comments or
suggestions. The Discussion Forums are created for
your interactions.
18

19. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
1. Make a to-do list as you
complete every lesson of
this course, including today
2. Prioritize
3. Review weekly
19

20. Posted
Questions
1. Do you have a list of items you
recommend as must have items on
your website?
(Forgive me if this was a slide, if so
please direct me to the lesson # the
information is in)
2. Outside of all of the online platforms
and having a website, I'm wondering
about other advertising. I looked it up
in the ACA code of ethics and it
discusses accurate advertising that is
not false, misleading, deceptive or
fraudulent.
• Is it acceptable to develop and
share a flyer or brochure?
• What about a booth where
information is handed out?

21. Posted
Questions
1. Including differentiating between
marketing to therapy clients and
marketing to colleagues or other
professionals. If I'm going to have a
website, anyone can find it no matter
what their role. Using some of the
marketing techniques used for
blogging I'd want to market to other
professionals as described in my
blog. However, offering telehealth to
clients they might also find the blogs
aimed at professionals. And
professionals want counseling too.
• So it all becomes quite blurry,
right?

22. ©
1994-2022
Telehealth.org,
LLC.
All
rights
reserved.
22

23. Posted
Questions
1. Would you recommend
copyrighting or
trademarking anything on
our websites, blogs,
podcasts, etc?
2. Also, what do you suggest
regarding providing CEUs
for trainings and webinars?
• So it all becomes quite blurry,
right?

24. ©
1994-2022
Telehealth.org,
LLC.
All
rights
reserved.
24 https://telehealth.org/telehealth-therapist-support-group

25. ©
1994-2021
Telehealth.org,
LLC.
All
rights
reserved.
1. Before you go, review the to-do
list that you made today
2. Prioritize
3. Review weekly
25

26. How to Get Your 7 CME or CE
Hours
• Complete the five earlier lessons and assignments
• Attend today’s meeting or if participating
asynchronously, watch this 2-hour video recording on-
demand.
• Complete the course evaluation and post-test then
print your certificate. NOTE: date on certificate will be
the date of printing. Date cannot be changed later.
• You are automatically enrolled into our in-house
community news mailings.
• Lock your door, turn off your phone/email, and strap
yourself in  we are about to get focused on
Marketing Your Telehealth Services!
26

27. Telehealth.org
contact@telehealth.org
619-255-2788
Keep in touch! 
27