Design thinking sprint exercise

1. FoodMe
Easily order food delivery when you or your friends have dietary restrictions

2. Phases
1. Research 2. Define 3. Design 4. Build 5. Test 6. Build
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3. 1. Research/Discovery
Discover pain points
millennials in urban
areas have with
ordering food
delivery
• Habits
• Motivations
• Goals
• Pain points
Generative in-depth
interviews
Research Goal Focus Areas Research Methods
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4. 1. Research/Discovery
• Tell me about the last time you ordered food delivery in a group setting
• How did you order it?
• What did you like about the experience?
• Was there anything that frustrated you about the experience?
• Why x5
Interview Guide
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5. 1. Research/Discovery
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6. 2. Define The Problem
David Emily
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7. 2. Define The Problem
Millennials in urban neighborhoods need a better
way to order food in group settings because it’s not
easy to find restaurants that can accommodate
multiple allergies, restrictions, and preferences.
How might we make the food delivery ordering
process easier for groups of people hanging out
who have multiple dietary allergies, restrictions, and
preferences?
Problem Statement
We believe creating a food delivery app focused on
selecting dietary allergies, restrictions, and
preferences will make it easier for groups of people
to decide on a restaurant to order from.
We will know this to be true when app usage has
increased and people’s decision time has been
reduced.
Hypothesis
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8. 3. Ideate/Design
Competitive Analysis
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9. 3. Ideate/Design
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User Flow

10. 4. Build
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Wireframes

11. 4. Build
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Prototype

12. 4. Build
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Link to first prototype

13. 5.Test
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User Test

14. 5.Test
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• Deliver an allergy???
• Where’s the search?
• What about restrictions and
preferences?
• Need filter results feature
• Payment – take picture of CC
• Track order/call restaurant
Notes Themes

15. 5.Test
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Participatory Design

16. 5.Test
Changes
• Home screen – Change name to FoodMe
• Select restrictions – Not just allergies, but also preferences
• Order menu – Add ability to view full menu
• Payment – Select credit card, option to scan
• NEW – Create a full menu view
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17. 6. Build
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Link to second prototype

18. Next Steps
• Interview 2-3 more people to validate this is an actual problem
• Make more changes to second prototype
• Test prototype out with 3-4 more people
• Make 1-2 more iterations