Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
The 10 Rules of Contracting
The 10 Rules of Contracting
Loading in …3
×
1 of 40

What We Can Learn From Gordon Ramsay To Design Better Products

1

Share

Download to read offline

A look at the formula used by Gordon Ramsay's Kitchen Nightmares and how this is a great example of Design Thinking. He would make a great User Experience designer

Related Books

Free with a 30 day trial from Scribd

See all

What We Can Learn From Gordon Ramsay To Design Better Products

  1. 1. What We Can Learn From Gordon Ramsay To Design Better Products JAY HEAL User Experience Design Consultant
  2. 2. 2004
  3. 3. • Observe • Research • Find the problems • Redesign • Test Gordon’s formula for success: 40% remained open after 1 year after filming 5% industry average of restaurants survive after 1 year
  4. 4. • Observe • Research • Find the problems • Redesign • Test Gordon’s formula for success: Classic Design Process
  5. 5. STEP 1: Observe
  6. 6. TV’s one season wonders My So Called Life ABC - 1994 Undeclared Fox - 2001 Studio 60 on the Sunset Strip NBC - 2006 65%RENEWAL FAILURE RATE
  7. 7. Map 33 million worldwide users: • Content viewed • Content completed • Common pause / stop points • Common points content stopped and never resumed David
 Fincher The Social Network Kevin Spacey
  8. 8. Chance of series renewal 70%
  9. 9. STEP 2: Research
  10. 10. Design is problem-solving. Design without insights are just assumptions. Assumptions are risks.
  11. 11. 1998 • 3 Swedes set up an e-commerce startup in Carnaby Street, London • $130 million raised in investment (inc. JP Morgan and Benetton family) • 400 staff employed in 8 offices (London, Munich, New York and Paris) • Fortune Magazine named it “one Europe’s coolest companies” • 18 months on development before finally launching • No research plan - didn't know if they were meeting a real user need • Vision: the Amazon of sports and fashion retail
  12. 12. Hypothesis statements We believe that by [changing/removing/adding this feature] For [these users] Will [achieve this user goal] We will know we're right/wrong when we see 
 [this measurable]
  13. 13. Hypothesis statements - in practice Talk to Boo, your personal assistant avatar Latest trends Search View by category Fake door experiment
  14. 14. STEP 3: Find The Problems
  15. 15. Examples of bad design thinking
  16. 16. The Five Whys - solving root problems
  17. 17. 80% Sedation rates for children who use the GE MRI scanner
  18. 18. 0.01% Sedation rates for children who use the GE MRI scanner
  19. 19. STEP 4: Redesign
  20. 20. • Menu redesign • Restaurant decor • Kitchen refit • Changes in staff roles
  21. 21. Use the app or website Order food Find takeaway User journey of food ordering Hungry order
  22. 22. Order food User journey of food ordering Use the app or website Time the order to arrive when wife arrives Phone call after work to discuss options Find takeaway Food arrives Son off to bed for 8pm Family order Meal that everyone likesReal threat Real decision maker
  23. 23. STEP 5: Test
  24. 24. Thank You Jay Heal JUST EAT - CONTRACTOR www.jayheal.co.uk @jaymichaelheal
  25. 25. Questions? Jay Heal JUST EAT - CONTRACTOR www.jayheal.co.uk @jaymichaelheal

×