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What We Can Learn
From Gordon Ramsay
To Design Better
Products
JAY HEAL
User Experience Design Consultant
2004
• Observe
• Research
• Find the problems
• Redesign
• Test
Gordon’s formula for
success:
40%
remained open after 1 year
af...
• Observe
• Research
• Find the problems
• Redesign
• Test
Gordon’s formula for
success:
Classic Design Process
STEP 1:
Observe
TV’s one season wonders
My So Called Life
ABC - 1994
Undeclared
Fox - 2001
Studio 60 on the Sunset
Strip
NBC - 2006
65%REN...
Map 33 million worldwide
users:
• Content viewed
• Content completed
• Common pause / stop points
• Common points content ...
Chance of series renewal
70%
STEP 2:
Research
Design is problem-solving.
Design without insights are just
assumptions.
Assumptions are risks.
1998
• 3 Swedes set up an e-commerce startup in Carnaby Street, London
• $130 million raised in investment (inc. JP Morgan...
Hypothesis statements
We believe that by [changing/removing/adding this feature]
For [these users]
Will [achieve this user...
Hypothesis statements - in practice
Talk to Boo, your personal
assistant avatar
Latest trends
Search
View by category
Fake...
STEP 3:
Find The
Problems
Examples of bad design thinking
The Five Whys - solving root problems
80%
Sedation rates for children
who use the GE MRI scanner
0.01%
Sedation rates for children
who use the GE MRI scanner
STEP 4:
Redesign
• Menu redesign
• Restaurant decor
• Kitchen refit
• Changes in staff roles
Use the app
or website
Order food
Find takeaway
User journey of food ordering
Hungry order
Order food
User journey of food ordering
Use the app
or website
Time the order
to arrive when
wife arrives
Phone call afte...
STEP 5:
Test
Thank You
Jay Heal
JUST EAT - CONTRACTOR
www.jayheal.co.uk
@jaymichaelheal
Questions?
Jay Heal
JUST EAT - CONTRACTOR
www.jayheal.co.uk
@jaymichaelheal
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
What We Can Learn From Gordon Ramsay To Design Better Products
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What We Can Learn From Gordon Ramsay To Design Better Products

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A look at the formula used by Gordon Ramsay's Kitchen Nightmares and how this is a great example of Design Thinking. He would make a great User Experience designer

Published in: Design
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What We Can Learn From Gordon Ramsay To Design Better Products

  1. 1. What We Can Learn From Gordon Ramsay To Design Better Products JAY HEAL User Experience Design Consultant
  2. 2. 2004
  3. 3. • Observe • Research • Find the problems • Redesign • Test Gordon’s formula for success: 40% remained open after 1 year after filming 5% industry average of restaurants survive after 1 year
  4. 4. • Observe • Research • Find the problems • Redesign • Test Gordon’s formula for success: Classic Design Process
  5. 5. STEP 1: Observe
  6. 6. TV’s one season wonders My So Called Life ABC - 1994 Undeclared Fox - 2001 Studio 60 on the Sunset Strip NBC - 2006 65%RENEWAL FAILURE RATE
  7. 7. Map 33 million worldwide users: • Content viewed • Content completed • Common pause / stop points • Common points content stopped and never resumed David
 Fincher The Social Network Kevin Spacey
  8. 8. Chance of series renewal 70%
  9. 9. STEP 2: Research
  10. 10. Design is problem-solving. Design without insights are just assumptions. Assumptions are risks.
  11. 11. 1998 • 3 Swedes set up an e-commerce startup in Carnaby Street, London • $130 million raised in investment (inc. JP Morgan and Benetton family) • 400 staff employed in 8 offices (London, Munich, New York and Paris) • Fortune Magazine named it “one Europe’s coolest companies” • 18 months on development before finally launching • No research plan - didn't know if they were meeting a real user need • Vision: the Amazon of sports and fashion retail
  12. 12. Hypothesis statements We believe that by [changing/removing/adding this feature] For [these users] Will [achieve this user goal] We will know we're right/wrong when we see 
 [this measurable]
  13. 13. Hypothesis statements - in practice Talk to Boo, your personal assistant avatar Latest trends Search View by category Fake door experiment
  14. 14. STEP 3: Find The Problems
  15. 15. Examples of bad design thinking
  16. 16. The Five Whys - solving root problems
  17. 17. 80% Sedation rates for children who use the GE MRI scanner
  18. 18. 0.01% Sedation rates for children who use the GE MRI scanner
  19. 19. STEP 4: Redesign
  20. 20. • Menu redesign • Restaurant decor • Kitchen refit • Changes in staff roles
  21. 21. Use the app or website Order food Find takeaway User journey of food ordering Hungry order
  22. 22. Order food User journey of food ordering Use the app or website Time the order to arrive when wife arrives Phone call after work to discuss options Find takeaway Food arrives Son off to bed for 8pm Family order Meal that everyone likesReal threat Real decision maker
  23. 23. STEP 5: Test
  24. 24. Thank You Jay Heal JUST EAT - CONTRACTOR www.jayheal.co.uk @jaymichaelheal
  25. 25. Questions? Jay Heal JUST EAT - CONTRACTOR www.jayheal.co.uk @jaymichaelheal

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