Community webinar 7:23:15
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Learn how to get the most out of the new Marketo Marketing Nation Community. Whether you are brand new to the community or an advanced user, we will help you get the most out of this new experience. You will also learn about some new features we introduced to the community in June.
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Community webinar 7:23:15
- 1. Getting the Most out of the Marketing Nation Community Liz Courter Sr. Customer Community Manager June 18, 2015 Scott Wilder Global Nation Builder
- 2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 7/23/2015 Agenda •Why are Communities mutually beneficial? • Purpose of Community • Demo • How to get started • Engage • Findability • Special Features
- 4. Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 7/23/2015 Branded Communities • What’s in it for you? • Connect with Experts, Employees and Partners • Find people like you (who also are experiencing same issues) • Able to escalate issues, questions, etc. • Able to share ideas about the product • Have private areas for your team • What’s in it for us? • Keeps us closer to our customers • Enables us to provide a platform for Marketing Nation
- 5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 7/23/2015 Results after 60 days Old Community New Community Goals by EOY 20% customers registered 35% customers registered 40% customers registered 10% Active Customers 17% Active Customers 25% Active Customers 62% site visitors return < 24 hours 80% < 24 hours 8% increase in MUGs 26% increase in MUGs 30% increase in Mugs 0 Virtual MUGs 4 Virtual MUGs 6 Virtual Groups
- 6. Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 7/23/2015 Marketing Central Products & Support Partners My Stuff A place to learn about Digital Marketing and Marketing Automation A place for product related discussions, documents and videos A place to learn about our Partners. Private Areas for our Partners A list of places to find relevant information
- 7. Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 7/23/2015 Global Structure Products/SupportMarketing Central Partners Marketing Nation Customer Account Groups (3500+) My Stuff Marketo User Groups (50+) Tech (LaunchPoint)Ideas Partners Only Customers Blogs Job Opportunities Thought Leadership (Discussions, Questions etc.) Support / Cases Product-Related Questions Services Distribution Product Docs University Support My People My Ideas My Streams My Content My Places Help User Groups Events Private Groups Secret Groups Product Docs
- 8. Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 7/23/2015 Types of Content Discussions / Questions Ideas Documents / White Papers Events / Announcements (MUGs) Videos Blogs Polls
- 9. Demo Time
Editor's Notes
- Update with new cover from visual brand deck.
- Maybe make the first bullet point more fun “What’s in it for you, what’s in it for us?’ Maybe add a statement or a quote from a user that motivated us to do the session like “Love your community, but there’s so much more than before, can you help me get started..”
- Visitors = Visits
- Maybe add one slide before this that has the purpose of all of the top spaces Marketing Central: To learn and share the basics of digital marketing and marketing automation Products/Support: Partners: Etc.