Top tips for achieving marketing compliance

1. Tips for Marketing
Compliance
5

2. Keep your compliance efforts
consistent across all your
consumer interaction channels
Using one digital platform over
another does not exempt you from
regulatory obligations. Take extra
care when crafting your messages to
ensure that they are compliant and
non-deceptive across the board.
Marketing Compliance Tip #1

3. Craft a standard process to streamline
the compliance approval process
A common complaint is that the entire
compliance approval process causes
a slowdown in the time needed to publish
content. To avoid one, try creating an
editorial calendar with built-in marketing,
legal, and regulatory approval timelines.
Marketing Compliance Tip #2

4. Monitor consumer complaints
“The database is especially valuable, as
the data provided gives you a window
into what’s going on at other companies
in their whole industry, as opposed to
just hearing what your own customers
are saying,” says former CFPB Director
Richard Cordray.
Marketing Compliance Tip #3

5. Keep a close eye on your partners’
marketing messages – YOU are
responsible for them!
Your company assumes all the risk of what
these third parties say on your behalf. Once
you’ve included clear and non-deceptive
disclosures in your ads, make sure that your
partners are doing the same.
Marketing Compliance Tip #4

6. Implement a regtech platform to
scale your compliance efforts
Take the burden off of your organization’s
compliance teams, ensure that your
partners and third parties are adhering
to regulatory and brand requirements,
and increase your speed-to-market.
Marketing Compliance Tip #5

7. Looking for more
marketing compliance
tips and tricks?
Learn More