Bruce / The Seminar: Het Salon

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Content is nog steeds king! Koen Denolf, magazinestrateeg van Het Salon legt uit waarom contentmarketing zo belangrijk is én hoe een merk ermee kan starten.

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Bruce / The Seminar: Het Salon

  1. 1. Good morning, I’m Koen Denolf “Creating value with content” (or: get extinct without content)Tuesday 10 May 2011
  2. 2. Magazine StrategistTuesday 10 May 2011
  3. 3. Het Salon Customer Content Publisher This is not another presentation about ‘content’, is it?Tuesday 10 May 2011
  4. 4. People do not care about you or your brandTuesday 10 May 2011
  5. 5. Advertising is a luxuryTuesday 10 May 2011
  6. 6. The more complex, the more comfortingTuesday 10 May 2011
  7. 7. André Duval ex-Duval Guillaume CEO “De beste manier om relevant te blijven in dit vak is uit de reclamebureauwereld stappen.”Tuesday 10 May 2011
  8. 8. Tuesday 10 May 2011
  9. 9. “Do business in public and be found” (Jeff Jarvis)Tuesday 10 May 2011
  10. 10. Content is survivalTuesday 10 May 2011
  11. 11. Het Salon Customer Content Publisher Content marketing is about creating or sharing content for any medium, push and pullTuesday 10 May 2011
  12. 12. Het Salon Customer Content Publisher Content is everywhereTuesday 10 May 2011
  13. 13. storytelling in 60” radiocommercialsTuesday 10 May 2011
  14. 14. Cinema preshow with sponsored content, hosted by TimbalandTuesday 10 May 2011
  15. 15. Monocle making a manga for NissanTuesday 10 May 2011
  16. 16. Newspaper supplement similar to the paper itselfTuesday 10 May 2011
  17. 17. Het Salon Customer Content Publisher What is the place of content in my mediamix?Tuesday 10 May 2011
  18. 18. Let us try to chart itTuesday 10 May 2011
  19. 19. Tuesday 10 May 2011
  20. 20. Het Salon Customer Content Publisher Your content must be the best contentTuesday 10 May 2011
  21. 21. Make it meaningful.Tuesday 10 May 2011
  22. 22. Make it meaningful.Tuesday 10 May 2011
  23. 23. Make it meaningful.Tuesday 10 May 2011
  24. 24. Go all the way meaningfulTuesday 10 May 2011
  25. 25. Go all the way meaningfulTuesday 10 May 2011
  26. 26. Make it fascinatingTuesday 10 May 2011
  27. 27. Make it fascinatingTuesday 10 May 2011
  28. 28. Choose or create the momentumTuesday 10 May 2011
  29. 29. Choose or create the momentumTuesday 10 May 2011
  30. 30. Het Salon Customer Content Publisher Where do you start?Tuesday 10 May 2011
  31. 31. Content researchTuesday 10 May 2011
  32. 32. Content marketing is working togetherTuesday 10 May 2011
  33. 33. Become a content curatorTuesday 10 May 2011
  34. 34. Het Salon Customer Content Publisher What are the KPI’s?Tuesday 10 May 2011
  35. 35. From ROI to ROATuesday 10 May 2011
  36. 36. Getting reach in stead of buying reachTuesday 10 May 2011
  37. 37. Get the right contextTuesday 10 May 2011
  38. 38. Create communities around your contentTuesday 10 May 2011
  39. 39. Het Salon Customer Content Publisher Time to tell your own story...Tuesday 10 May 2011
  40. 40. Thanks for the help, SakTuesday 10 May 2011
  41. 41. And thank you for listening ! Customer Content Publisher koen@het-salon.beTuesday 10 May 2011

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