Bruce / The Seminar: Het Salon
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Content is nog steeds king! Koen Denolf, magazinestrateeg van Het Salon legt uit waarom contentmarketing zo belangrijk is én hoe een merk ermee kan starten.
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Bruce / The Seminar: Het Salon
- 1. Good morning, I’m Koen Denolf “Creating value with content” (or: get extinct without content) Tuesday 10 May 2011
- 2. Magazine Strategist Tuesday 10 May 2011
- 3. Het Salon Customer Content Publisher This is not another presentation about ‘content’, is it? Tuesday 10 May 2011
- 4. People do not care about you or your brand Tuesday 10 May 2011
- 5. Advertising is a luxury Tuesday 10 May 2011
- 6. The more complex, the more comforting Tuesday 10 May 2011
- 7. André Duval ex-Duval Guillaume CEO “De beste manier om relevant te blijven in dit vak is uit de reclamebureauwereld stappen.” Tuesday 10 May 2011
- 8. Tuesday 10 May 2011
- 9. “Do business in public and be found” (Jeff Jarvis) Tuesday 10 May 2011
- 10. Content is survival Tuesday 10 May 2011
- 11. Het Salon Customer Content Publisher Content marketing is about creating or sharing content for any medium, push and pull Tuesday 10 May 2011
- 12. Het Salon Customer Content Publisher Content is everywhere Tuesday 10 May 2011
- 13. storytelling in 60” radiocommercials Tuesday 10 May 2011
- 14. Cinema preshow with sponsored content, hosted by Timbaland Tuesday 10 May 2011
- 15. Monocle making a manga for Nissan Tuesday 10 May 2011
- 16. Newspaper supplement similar to the paper itself Tuesday 10 May 2011
- 17. Het Salon Customer Content Publisher What is the place of content in my mediamix? Tuesday 10 May 2011
- 18. Let us try to chart it Tuesday 10 May 2011
- 19. Tuesday 10 May 2011
- 20. Het Salon Customer Content Publisher Your content must be the best content Tuesday 10 May 2011
- 21. Make it meaningful. Tuesday 10 May 2011
- 22. Make it meaningful. Tuesday 10 May 2011
- 23. Make it meaningful. Tuesday 10 May 2011
- 24. Go all the way meaningful Tuesday 10 May 2011
- 25. Go all the way meaningful Tuesday 10 May 2011
- 26. Make it fascinating Tuesday 10 May 2011
- 27. Make it fascinating Tuesday 10 May 2011
- 28. Choose or create the momentum Tuesday 10 May 2011
- 29. Choose or create the momentum Tuesday 10 May 2011
- 30. Het Salon Customer Content Publisher Where do you start? Tuesday 10 May 2011
- 31. Content research Tuesday 10 May 2011
- 32. Content marketing is working together Tuesday 10 May 2011
- 33. Become a content curator Tuesday 10 May 2011
- 34. Het Salon Customer Content Publisher What are the KPI’s? Tuesday 10 May 2011
- 35. From ROI to ROA Tuesday 10 May 2011
- 36. Getting reach in stead of buying reach Tuesday 10 May 2011
- 37. Get the right context Tuesday 10 May 2011
- 38. Create communities around your content Tuesday 10 May 2011
- 39. Het Salon Customer Content Publisher Time to tell your own story... Tuesday 10 May 2011
- 40. Thanks for the help, Sak Tuesday 10 May 2011
- 41. And thank you for listening ! Customer Content Publisher koen@het-salon.be Tuesday 10 May 2011