3. Limits of classical Business Model
Mass business model :
we have to sell more to make more money which is not
sustainable.
We are dependent of :
Garages
Tyre producers
Gum producers
4. System of actors / externalities
actors
Externalities
Customers
Road Quality
Suppliers
Tyre maintenance
Garages
Circulation (heavy traffic)
Speed
Tyre pressure
Use frequency
5. Immaterial Resources
create package : security package
Maintenance of the car park
tyre pressure
tyre good shape
-> less incidents which mean more security
6. Justification of the sustainable added
value
more technologies in tyre to control the tyre pressure
create package with security services
The percentage of revenue based on products used to
represent 100% of turnover. Now, we reduce it to 70%
because 30% represent the services.
We are producing the same quantity of tyres and we earn
more money
