Monethero impact 19
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winning presentation from Monethero at ImpactCEE FinTech'19
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Diane Scott, Executive Vice President and Global Chief Product and Marketing Officer for Western Union, discussed what it takes for a company to effectively serve its customers during her presentation at the 2014 Customer Care Leadership Forum in Denver on Sept. 11. In her presentation, “The Customer Journey: Owning the Moments That Matter,” Scott noted understanding customer attitudes, behaviors and processes is key for a business to fully support its clientele.
According to Scott, understanding the customer journey is important because it enables a company to learn about its customers and find the best ways to connect with them. In addition, Scott pointed out customers are amazing people, and devoting the necessary time and resources to learn about them can have far-flung effects on a business: “If you take the customers, the consumer side of our business, they really are probably some of the most incredible people you’ll ever meet literally in your lives. These are global citizens. They actually know no boundaries, they know no borders.”
A multinational business, meanwhile, faces numerous challenges to connect with customers in multiple countries simultaneously, Scott said. If a multinational company understands each country’s landscape, Scott said, it can extend its global reach: “When you work with as many countries as we do, and as many as you do, their country’s unique, their customer segment’s unique [and] we’re different. And when you’re trying to figure out how to get efficiency and scale, you have to have that balance of how unique and different as well as what some of those universal truths are.”
- See more at: http://www.argylejournal.com/customer-care/the-customer-journey-owning-the-moments-that-matter-diane-scott-executive-vice-president-global-chief-product-and-marketing-officer-western-union/#sthash.f7obFZAb.dpufThe Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...
The Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...Argyle Executive Forum
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Diane Scott, Executive Vice President and Global Chief Product and Marketing Officer for Western Union, discussed what it takes for a company to effectively serve its customers during her presentation at the 2014 Customer Care Leadership Forum in Denver on Sept. 11. In her presentation, “The Customer Journey: Owning the Moments That Matter,” Scott noted understanding customer attitudes, behaviors and processes is key for a business to fully support its clientele.
According to Scott, understanding the customer journey is important because it enables a company to learn about its customers and find the best ways to connect with them. In addition, Scott pointed out customers are amazing people, and devoting the necessary time and resources to learn about them can have far-flung effects on a business: “If you take the customers, the consumer side of our business, they really are probably some of the most incredible people you’ll ever meet literally in your lives. These are global citizens. They actually know no boundaries, they know no borders.”
A multinational business, meanwhile, faces numerous challenges to connect with customers in multiple countries simultaneously, Scott said. If a multinational company understands each country’s landscape, Scott said, it can extend its global reach: “When you work with as many countries as we do, and as many as you do, their country’s unique, their customer segment’s unique [and] we’re different. And when you’re trying to figure out how to get efficiency and scale, you have to have that balance of how unique and different as well as what some of those universal truths are.”
- See more at: http://www.argylejournal.com/customer-care/the-customer-journey-owning-the-moments-that-matter-diane-scott-executive-vice-president-global-chief-product-and-marketing-officer-western-union/#sthash.f7obFZAb.dpufThe Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...
The Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...Argyle Executive Forum
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Monethero impact 19
- 1. Working Capital Key to successful online sales
- 3. BUT… 3
- 4. Why…? • Unlimitedonline demand • Limitedavailability • More effectivemarketing • More efficientlogistics • Less fires to put out and more timeand resources to increase sales 4
- 5. Realitycheck • in last12 months over 5 000 online stores opened in Poland • none of them will receive working capitalfrom banks
- 6. Banks don’t understand ecommerce 6 • bank credit is dependent on the company’s (debtors) balance sheet • the process is long and requires tons of documents • seasonality insales creates mismatch between cash flow and cash needs • for commercethe swiftness and agility is more important than the cost of loan source:https://www.pb.pl/przedsiebiorca-chce-miec-alternatywe-960408
- 8. How we operate? • Up-to 2MLN credit line • Loan on-demand • Weekly instalments • Cash flow as security • Automatization thanks Smart Contract • Blockchain based trust • Constant & dynamic credit scoring 8
- 9. Thank You! Marek Friedman CMO Monethero marek.friedman@monethero.pl