1. SCHOOL OF ARCHITECTURE, BUILDING AND
DESIGN THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD
ENVIRONMENT
2014 FNBE AUGUST INTAKE
Social Psychology Assignment 1-
Individual Journal
Name: Marco Leong Wong Ka Henn
Student ID: 0320026
Session: Monday 4pm-6pm
Course: Foundation in Natural and Built Environments
Submission Date: 27/4/15

2. Entry 1: Social Facilitation
Social facilitation is the tendency for people to do better on simple
tasks when in the presence of other people. A person's behavioural pattern
may changes depends on whether one is appreciated by others or not.
This implies that, in our daily lives that whenever people are being
watched by others, they will do well or even better than usual on things
that they are already good at doing.
For example, I was in the gym last month. I was lifting weights
alone first. Then my friend came over to talk. I was just getting ready to
do bench presses at the time. When he was watching, I focused more on
what I was doing and was able to lift more insane than I could do it
before. When my friend was watching me did this simple task, I wanted
to make him impress about what I did so I lift more heavy than usual. My
behaviour changed due to that situation and also exemplified social
facilitation.

3. Entry 2: Social Loafing
Social Loafing is the tendency of individual group members to
reduce their work effort as groups increase in size as displayed by the
inclination to "goofoff" when performance is needed in a group, miss
meetings, show up late, or fail to start or complete individual tasks.
For example, my friend is one individual in a group of ten. The
group is given the group assignment to advise a new set of rules for the
organization to which they belong. The group begins thinking, and my
friend, whenever he feels like suggesting his proposalto the group, but is
unable to becauseeveryone talks at once, and his proposalwould go to be
ignored although he were to volunteer it to the group. After several
minutes of trying to speak, he sat back in his chair and waits for the group
to break up. He is an example of a social loafer. However, it is not by his
own doing. He simply feels being ignored and outnumbered within the
group.

4. Entry 3: The Halo Effect
The halo effect is a term used in marketing to explain the bias
shown by customers towards certain products becauseof a favourable
experience with other products made by the same manufacturer or maker.
Basically, the halo effect is driven by brand equity.
An example of the halo effect is the relationship between the Mac
notebooks and iPhone, my sister bought Macbook which is made by
Apple Inc, not because of the attributes or benefits of the product, but
because she had a favourable experience with Iphone which is another
productmade by Apple Inc, she would buy Macbooksimply because it is
made by Apple Inc, the purchased item is said to be prospering because
of the halo effect.

5. Entry 4: Motivation
Motivation is an internal process that makes a person move toward
a goal. Motivation, like intelligence, can't be directly observed. Instead,
motivation can only be inferred by noting a person's behaviour.
Researchers have proposedtheories that try to explain human motivation.
Motivation can be intrinsic or extrinsic.
Intrinsic motivation involves engaging in a behaviour because it is
personally rewarding; essentially, performing an activity for its own sake
rather than the desire for some external reward. An instance for intrinsic
motivation is that when I was young, I liked playing guitar because I
found it exciting so my motivation is exciting while playing it. In this
instance, people's behaviour is motivated by an internal desire to
participate in an activity for its own sake.
Extrinsic motivation occurs when we are motivated to perform a
behaviour or engage in an activity in order to earn a reward or avoid a
punishment. An example for extrinsic motivation is that when I was 17
years, I noticed that I was going to have an important test of my
secondaryschoollife which is “SPM”, I paid a lot of efforts on studying
because I want to get a good grade. The motivation of mine is get a good
grade. In this example, the behaviour is motivated by a desire to gain a
reward.

6. Entry 5: The ABCs of Attitude
Attitudes structure can be described in terms of three components.
Affective component which involves a person’s feelings and emotions
about the attitude object. Behavioural component which is the way the
attitude we have influences how we act or behave. Cognitive component
which involves a person’s belief and knowledge about an attitude object.
This model is known as the ABC model of attitudes. The model
emphasizes the interrelationships among knowing, feeling, and doing.
One of the underlying assumptions about the link between attitudes
and behaviour is that of consistency. This means that we often or usually
expect the behaviour of a person to be consistent with the attitudes that
they hold. This is called the principle of consistency. The principle of
consistency reflects the idea that people are rational and attempt to
behave rationally at all times and that a person’s behaviour should be
consistent with their attitudes. Whilst this principle may be a sound one, it
is clear that people do not always follow it, sometimes behaving in
seemingly quite illogical ways
In my experience, I was scared of watching horrible movies since I
were young. I would have nightmares after watching horrible movies so I
swear that I wouldn’t watch this kind of movie again. For Affective, I’m
scared of watching horrible movies. ForBehavioural, I will avoid to
watch horrible movies and close my eyes if I watch it. ForCognitive, I
believe that all horrible movies are scary.