1. Interdisciplinary Project 3°D #3.Priscila Andrade Alcalá #5. María Fernanda Barrientos Solís #10. Constanza Corona Carillo #13. Marcela Andrea García Garibay #14. Andrea Guarín Cerdio #15. Mariana Jiménez

2. Thisprojectconsists of….

3. Computation Corel Draw

4. Economy

5. Psycology

6. Accounting

7. Calculus

8. Yes, Thomas, tell me theanswer English

9. Ethics

11. Secretary of Economy

13. Values

14. Process

15. Product & Benefits 7.5 cm 7.5 cm

17. Sorbitol

18. Soap base

19. Stearicacid

20. Texapon

21. Essentialextract

22. Titaniumdioxide

23. Natural pigments

24. Fruits

26. Comercial Publicity

28. Marketing Strategies

29. Media Strategy: Brandpositioningthrough a structuredpublicitycampaignthrough radio broadcast, buses, bus stops, local magazines, BTL in certainspots and online. Radio: 20-second spots, choosingthechannelbasingourselvesontheir rating, (at least 30% of theaudience). With a minimum of 12 spots, fromMondayto Friday.(Eachone $ 65). Buses: 4 buses willbeusedthroughoutthe 3-month campaign. Bus stops: use 2 Fourteenths of 50 faces alongthe Costera Miguel Alemán. ($ 3,500 each) Local Magazines: In Olabahia and Alife. With 2 announcements per publication.(odd page,full color(4x4)),($3000 each approximately.) BTL: Below the line. Promoters are going to be delivering a brochure with a sample of the product in streets and points of sale(approximately $ 5000 per day per group plus $2000 for the supervisor.)

31. Amore

32. Zaz

33. Oxxo de plaza Bombay

34. Oxxo sobre Fracc. Playa diamante (2)

35. Diversos oxxos sobre la Costera Miguel Alemán

36. Walmart diamante

37. Walmart costera

38. MEGA Diamante

39. MEGA Farallón

40. Sanborns de Oceanic

41. Sanborns de Calinda

42. Soriana en Cuahutemoc

43. Farmacias del ahorro en Costa Azul