CDMA Spotlight Magazine Issue 1 Highlights Private Label, Health Trends
•
0 likes•177 views
This document provides an overview of the January 2015 issue of the Spotlight magazine published by the Chain Drug Marketing Association (CDMA). The magazine highlights trends for 2015, including niche health and beauty products. It also profiles the private label skin care brand Awaken by Quality Choice, and promotes CDMA's upcoming 90th annual trade expo in Las Vegas featuring new vendors and products.
Recommended
More Related Content
Similar to CDMA Spotlight Magazine Issue 1 Highlights Private Label, Health Trends
Similar to CDMA Spotlight Magazine Issue 1 Highlights Private Label, Health Trends (20)
CDMA Spotlight Magazine Issue 1 Highlights Private Label, Health Trends
- 1. 1 SPOT IGHTJAN. 2015 // ISSUE 1BY CDMA PREVENTING INJURY KT TAPE PROMOTING PROFITS KT TAPE NEEDS TO BE IN YOUR STORE pg 11 BY QUALITY CHOICE AWAKEN pg 14 HEALTHY SNACKS VEGAN, GLUTEN FREE, SUGAR FREE pg 16 TIME TO PREPARE FOR 3RD AND 4TH QUARTER SEASONAL TIPS +8 SAVE THE DATE! CDMA’S 90TH TRADE EXPO FEB. 2-5, 2016 | LAS VEGAS, NV NICHE PRODUCTS pg 12 HBC pg 6 NEW TRENDS pg 19 MAXIMIZE IMPULSE SALES pg 20
- 2. 2
- 3. 3 Editor’s Notes H appy New Year! I am so excited to share with you the 1st edition of the new Spotlight Magazine. I hope you enjoy reading it as much as I did creating it. In the new Spotlight Magazine, you can find trends for 2015, niche products, and more. We are just days away from the 89th Trade Expo. Every year our show gets bigger and better. Store Brand is launching their new Skin Care line Awaken by Quality Choice. You will love the new fresh look; it will really stand out on the shelves. Awaken will launch in the Store Brand Forum at the Trade Expo, with a full beauty kiosk on display to give you the opportunity to try the products. Don’t forget to attend the Store Brand Enrichment Program on Tuesday to learn about Private Label beauty trends. We filled our Trade Floor with exciting new vendors, across all categories; Health & Beauty, General Merchandise, Consumables, and Equipment, Services & Supplies. New this year we will host a Welcome Reception on the Trade Floor, giving Buyers the opportunity to preview the floor on Wednesday the night before the Trade Floor opens. For the first time, we will be offering a buyer’s lounge on the trade floor, featuring our Product Showcase and Buyer Samples. For every order placed on the Trade Floor, Buyers will be entered into a drawing to win up to $100. Drawings will take place every hour and winners must be present on the Trade Floor to win. Last, but not least, the Seasonal and Everyday Showrooms. Where you can source Health & Beauty, Consumables, General Merchandise, and Seasonal products not available on the Trade Floor. After the Chairman’s Dinner, we will be hosting a Casino Night to get us in the Spirit for our 90th Trade Expo in Las Vegas. We will have slot machines, blackjack, craps, wheel of fortune, a photo booth, caricature artists, and more! See you on the Trade Floor! Megan Hansen CDMA Staff James Devine, President devine@chaindrug.com John Devine, Executive Vice President jdevine@chaindrug.com Deb Hayes, Executive Assistant hayes@chaindrug.com Judy Aspinall, Vice President aspinall@chaindrug.com Annmarie Zaremba, Director of Business Development zaremba@chaindrug.com Suzy Silvestre, Director of Marketing silvestre@chaindrug.com Megan Hansen, Communications & Events Manager hansen@chaindrug.com Jaime Zaguroli, Senior Category Manager zaguroli@chaindrug.com Jeff Gajor, Assistant Category Manager gajor@chaindrug.com Susan Huber-Lencioni, Admin. Assistant sue@chaindrug.com Kim Leach, Director of Private Brands leach@chaindrug.com Lisa Mitchell, Store Brand Assistant mitchell@chaindrug.com Karen Hughes, Administrative Assistant hughes@chaindrug.com Alex Toloff, Medicaid Compliance & Consumer Affairs toloff@chaindrug.com Josie Price, Administrative Associate price@chaindrug.com Gerry Garrity, Accounting Manager garrity@chaindrug.com Scott Wittkowski, Accounts Receivable scott@chaindrug.com Sherri Watts, Admin. Assistant swatts@chaindrug.com Brett Shepherd, IT Administrator shepherd@chaindrug.com Reid Nicklaus, Graphic Designer nicklaus@chaindrug.com Find us on chaindrug.com facebook.com/ChainDrugMarketingAssociation linkedin.com/company/chain-drug-marketing-association pinterest.com/cdma1926 youtube.com/user/CDMA1926
- 4. 4 Contents Health & Beauty Dental Trends Pain Relief Niche Products by Annmarie Zaremba Private Label Awaken by Quality Choice Consumables Healthy Snacks General Merchandise Maximizing Impulse Sales Holiday Trends For Your Store On the Cover 2015 Associate Vendor of the Year: KT Tape. Read more about KT Tape on page 11. SPOT IGHTJAN. 2015 // ISSUE 1BY CDMA PREVENTING INJURY KT TAPE PROMOTING PROFITS KT TAPE NEEDS TO BE IN YOUR STORE pg 11 BY QUALITY CHOICE AWAKEN pg 14 HEALTHY SNACKS VEGAN, GLUTEN FREE, SUGAR FREE pg 16 TIME TO PREPARE FOR 3RD AND 4TH QUARTER SEASONAL TIPS +8 SAVE THE DATE! CDMA’S 90TH TRADE EXPO FEB. 2-5, 2016 | LAS VEGAS, NV NICHE PRODUCTS pg 12 HBC pg 6 NEW TRENDS pg 19 MAXIMIZE IMPULSE SALES pg 20 6 12 14 16 18 20 22
- 5. 5
- 6. 6 Spa Experience Bringing the spa experience into your home is more affordable and easier than ever. Consumers are looking for products that make them feel and look good, without breaking the bank. For more than 50 years, the Vitabath formula remains unequaled for skin cleansing and skin conditioning. There’s a fragrance for every mood and moment. vitabath.com HEALTH & BEAUTY Multicultural Hair Care Today, there are unlimited styling options for African American women who choose to wear their hair relaxed or natural, and it’s important for hair to be both stylish and healthy. Firstline is the premier manufacturer of high quality hair care accessories for multicultural consumers. firstlinebrands.com Natural Products Natural and organic products represent a major lifestyle shift. Essential oils are nature’s way of maintaining wellness. The natural essential oils in Olbas products are extracted from medicinal herbs, the basis of healing in cultures around the world for centuries. olbas.com Beauty is not just skin deep Men’s Products Men’s toiletries used to consist mainly of shampoo, deodorant, shaving cream and not much else. Today, shelves are now filled with moisturizers, facial cleansers, eye serums, bronzers, and anti-agers all specifically designed for men. eb5 offers a full line of serums and targeted skin care for both men and women. eb5.com T R E N D S
- 7. 7 OMG!The DivaCup… • Satisfies consumer demand for Feminine Hygiene innovation. • Delivers higher dollar spend from each consumer. • Is growing by double digits ($ and units), same store sales.* • Increases consumer basket size & retail profits from less shelf space. divacup.com *Source: Spins Data, Disposable Pads and Reusable Pads and Tampons, Total US - Natural Channel, 52 weeks ending 04/20/2014 Watch for our national television commercial!
- 8. 8 Dental TrendsMore and more consumers are looking for affordable over the counter dental solutions. At CDMA we love trying out new products, once you try these we know you will be hooked. Plaque Buster hands down is great for kids with braces and anyone suffering from Rheumatoid Arthritis. Helps remove plaque and stimulates the gum. The best part about Plaque Buster is it’s reusable and Made in the USA. plaque-buster.com More than 100 million Americans suffer from the destructive habit of teeth grinding and clenching. GrindReliefN is an over the counter solution that actually stops clenching and grinding. This product is one of the smallest wearable bite guards available, and it works to reprogram the jaw muscles to stop grinding and clenching. GrindReliefN.com BeconfiDent takes teeth whitening to a whole new level. This whitener is 100% peroxide free, eliminating pain and sensitivity associated with peroxide products. beconfident.com
- 9. 9
- 10. 10
- 11. 11 ARTREX Bone and Joint Tablets are a safe and effective oral supplement. All natural herbal extracts, non-toxic, no GMO’s and no MSG. ARTREX Cream is a natural, fast and effective relief of pain and inflammation associated with arthritis, backaches, sprains, strains and sports injuries. myartrex.com The world’s first and only 100% synthetic kinesiology tape. KT Tape Pro provides pain relief and support for hundreds of common muscle, joint and tendon related pains and injuries. Better Support KT Tape Pro’s core strength is second to none. Its proprietary synthetic elastic core delivers superior performance. Last Longer It’s stronger elastic core retains elasticity far better over time than cotton kinesiology tape. This means it will provide strong support, for as long as you wear it. KT Tape Pro is also 100% waterproof, 100% sweat proof and can be worn comfortably in the shower or pool. kttape.com Penetran+Plus, is a patented, clinically proven topical OTC pain relief lotion with a unique mode of action. Penetran+Plus neutralizes pain without any distracting hot or cold ingredients. Consumer testimonials attest to Penetran+Plus efficacy when used for burns, bites, stings, bruises and other skin abrasions and inflammations. penetran.com PAIN RELIEF
- 12. 12 NICHE PRODUCTS Save Some Room on Your Shelves for Niche Products We all know shelf space is at a premium, but take a closer look at some of the niche products that have recently come on board as CDMA Associate Vendors and consider making room for them. Niche brands will set you apart from your competitors. They provide more flexibility in working with smaller retailers and offer great margins. Annmarie Zaremba Director of Business Development, CDMA A few good examples are current Associate Vendors like GrindReliefN, offering a smaller, easier to wear, FDA cleared device to treat teeth grinding and clenching. GrindReliefN.com This is just the tip of the iceberg when it comes to niche products. CDMA has an array of Associate Vendors eager to work with you so please take a closer look next time you get an email from us, or see a featured product, and really explore some of the new and innovative brands we’ve partnered with on behalf of our retailers. 4 products you have to try 1 2BeconfiDent, Inc. is another example, offering safe and effective peroxide-free teeth whitening kits. beconfident.com SmartRx Natural Pain Relief, brought to you by Niche Brands, Inc., has come on board as an Associate Vendor to promote their new product line, SmartRx Natural Pain Relief, a two in one external analgesic and support sleeve. smartrxpainrelief.com 3 Another product you’ll be seeing in the near future is Baby Bum Brush. Invented by a frustrated mom who was never able to fully rid her hands of diaper cream, she created a very handy tool for applying the cream while keeping hands clean and has received terrific reviews on sites like Amazon.com. babybumbrush.com 4 1 2 3 4
- 13. 13
- 14. 14 The FUTURE of Private Label Beauty According to MMR/March 10, 2014 “Economic Dichotomy Poses Challenges for Mass Retailers.” Skin care will be one of the fastest-growing categories within the U.S. Health and Beauty sector over the next three years. Coupled with the fact that consumers spend billions annually on beauty products across all categories, it was evident CDMA needed to enhance their Skin Care selection in their Store Brand Product Line. The result is the expansion of a new brand labeled Awaken by Quality Choice. Awaken focuses on our loyal consumer by giving her a brand that is not only affordable but with the look and feel of a high-end quality product. With a modern and fresh look, Awaken products will pop on the shelf and resonate well with our loyal female shoppers. The line includes a multitude of new products, ranging from facial and body moisturizers to cleaners, facial masks, hair care, hand sanitizers, implements and more. The new line also has NBE comparatives to the top skin and hair care manufacturers, such as Olay, Neutrogena, L’Oreal, Clean & Clear, Dove and more. All backed by Quality Choice 100% Satisfaction Guarantee. Phase One Launch will take place in Q1 2015 with over 80 new products in the Awaken Brand. The launch will be kicked off at the Quality Choice Store Brand Forum. There will be an Enrichment Program open to all buyers to hear first hand the market trends taking place in Private Label within the beauty segments. There will also be a beauty kiosk on display during the Store Brand Forum where buyers can see the actual product and sam- ple it.
- 15. 15 storebrand growth profitable sales compare to national brands A New Era in Private Label consumer everyday savings quality assurance 3rd party tested 40 - 70% gross margin clear skin daily face wash 2% salicylic acid Dermatological tested ACNE FIGHTING MEDICATION
- 16. 16 KICK ASPARTAME Make a simple substitution and eliminate chemical sweeteners. Change the way you chew gum with PUR GUM. pur-gum.com SUGAR FREE Hershey’s offers the same famous taste, only sugar free! hershey.com VEGAN Amella Caramels offers deliciously hand made from scratch. These vegan caramel’s are certified vegan, gluten free, and kosher. amellacaramels.com NUTRITION Germack Fit Mix is super healthy, and great tasting! Launched in 2014, these great tasting mixes offer targeted nutrition. germack.com HEALTHY SNACKS Americans love their sweets and snacks! The candy and snack categories are no exception to the influence of living a healthy lifestyle. Over the past year, consumers are snacking smarter. Consumers are looking for snacks with quality ingredients, freshness and originality.
- 17. 17
- 18. 18 Creating Fun In Home & Garden ABOUT US Concord, California based Regal Art & Gift, Inc. is an innovative designer and manufacturer of quality, decorative products for the home and garden. For more than two decades, Regal-brand products have been recognized throughout the industry for their superior workmanship, rich colors and original designs. Leading Manufacturer of Home & Garden Décor Regal Art & Gift 1470 Civic Court Suite 150 Concord, CA 94520 1-800-681-3040 regalgift.com
- 19. 19 FOCUS ON PRODUCT The best impulse items are easy to understand and offer limited options. In addition unusual, low cost items and attention grabbing colors are equally effective. Lastly, don’t underestimate the cute factor! Gertex USA is the leading supplier of socks, hosiery, cold weather & novelty programs. A great solution for winter impulse selections that will give consumers quality at a low cost with the “cute” appeal. gertexusa.com LOCATION IS KEY The general assumption is that impulse items only succeed at the checkout. While checkouts offer prime real estate, other areas also work well. Consider areas where customers might need to wait. This includes not only POS areas, but also the pharmacy waiting area, and where lines naturally form at checkout. If there is a store sale or in-store promotion that garners a lot of interest, consider merchandising impulse items adjacent to those products. Ultimately you want to focus on areas of the store where the customer isn’t preoccupied with their intended shopping list. KEEP IT FRESH Successful impulse merchandisers will tell you that displays need to be kept fresh and new. If a customer visits your store monthly and sees the same displays, you’ve lost the opportunity to present new, attractive products to that customer. Rotate displays based on how frequently an average customer shops your store. If your average customer is in your store every 30 days, your product should rotate monthly. With a little thought and effective impulse merchandising, you can add significantly to your store’s average basket value and in turn, your bottom line. Raymond Geddes has partnered with the Elf on the Shelf. Stop by their booth #605 to see the new Christmas impulse items, that will be sure to bring some Christmas magic. raymondgeddes.com Sales M a x i m i z i n g IMPULSE
- 20. 20 1 2 3 4 Metallics Prints & Patterns LEDs 5 6 7 8 The holiday season continues to start earlier and earlier. The Back to School shopping period is considered to begin in July and last through September. Autumn and Halloween are increasingly important for the marketing of everything from scary costumes to pumpkin spice lattes. But everything pales in comparison to the importance placed on the winter holiday shopping season. Christmas trends have catapulted beyond the red and the green over the last several years. While everyone will tell you that traditional holiday schemes are the bread and butter of Christmas sales, there is an ever-increasing variety of colors and themes that identify modern seasonal expression. Scripting Winter White DIY Appearance Woodland Chalkboard 2015 Holiday Trends
- 21. 21
- 22. 22 Store Equipment Epicor Eagle N Series Software Gain a real competitive advantage and serve your pharmacy customers better with a next-generation, comprehensive retail software solution. From built-in analytics and reporting, to best-in-class customer loyalty and inventory management,Epicor Eagle N Series will help your business outservice the competition. A healthy pharmacy business is one that runs smoothly and engages with consumers at all possible touch points. While each loyalty program is unique to its respective pharmacy, there are a number of crucial components of pharmacy business management; here are a few items that every business should consider: • Optimizing with business intelligence tools from a retail software solution helps you track customer buying behaviors, forecast and manage your business. • Inventory levels are a large asset – accurately tracking and managing inventory will drive cash flow and profitability. • Build loyalty by utilizing a loyalty program that is easy to join, simple for consumers to follow, and provides tangible benefits to members. By using a system that tells you all the information you need to know about your customers, you will leave an excellent service impression that will keep them coming back, again and again. epicor.com H.L. Coshatt Fixtures H.L. Coshatt takes pride in providing proficient work patterns and lasting value with our complete modular pharmacy shelving fixture product offering. True modular and flexible pharmacy component applications will work in your favor to create more efficient and error-reducing patterns of work while stretching your initial investment. Their modular pharmacy fixtures offer the benefits you need with efficient response to the new technologies and processes that can be integrated and reconfigured with ease. hlcoshatt.com Pharmacy Shelving Solutions Flex RX Will Call
- 23. 23 WavEnforcer and Evolve Brush Collection Made with 100% pure boar bristles Penetrates and distributes natural oils Ideal for growth, manageability and effective grooming Evolve Essentials Nighttime Collection Maintains styles at night Retains moisture and prevents breakage Assorted colors and/or prints Evolve Silky Daytime Collection Stylish and versatile; quickly changes your look An alternative to daily hairstyling Assorted colors and/or prints www.FirstlineBrands.com /FirstlineBrands JOIN THE CONVERSATION #FIRSTLINEBRANDS #EVOLVE #WAVENFORCER #DRISWEAT #SLEEK PHONE (281) 561.2408 ext. 226 EMAIL Rashe.Bowie@firstlinebrands.com
- 24. 24