O.O.O.O.B.Y.: A MODEL OF ALTERNATIVE FOOD NETWORK Federica Pozzi University of Gastronomic Sciences 4 November 2009
SOME WORDS ABOUT FOOD IN IRELAND <ul><li>The proportion of agricultural land farmed organically in Ireland is 0.5% of the ...
R ISE OF NETWORKS OF PRODUCERS, GROWERS AMD RETAILERS IN THE PAST TWENTY-FIVE YEARS   Farmers markets Organic shops Small ...
AND ALSO... <ul><li>Transition Town movement was founded in Ireland, Kinsale, Co. Cork, in 2001 </li></ul><ul><li>Eco-vill...
CO. WICKLOW: A FOOD MAP
Greystones: The Happy Pear café-shop Eco-Healthy Store Newcastle: The sprouts farm Glenealy: O.O.O.O.B.Y. Store Carraig Du...
 
O.O.O.O.B.Y. STORE Out Of Our Own Back Yard <ul><li>New Zealand model invented  </li></ul><ul><li>by Pete Russell </li></u...
O.O.O.O.B.Y. STORE Out Of Our Own Back Yard <ul><li>“ Fresh, local and fair” </li></ul><ul><li>Meet the producers on site ...
O.O.O.O.O.B.Y. STORY <ul><li>5th of September 2009:  O.O.O.O.B.Y. Opens the doors to the public </li></ul><ul><li>7th of S...
O.O.O.O.O.B.Y. STORY <ul><li>16th of September:  the store looks like this... </li></ul>
O.O.O.O.O.B.Y. STORY <ul><li>17th of September:  myself, Suzie and Mike have the first meeting to define job roles </li></...
O.O.O.O.O.B.Y. STORY <ul><li>21st of September:  </li></ul><ul><li>the store looks like  </li></ul><ul><li>this... </li></ul>
O.O.O.O.O.B.Y. STORY <ul><li>And these are the products we supplied, all from local producers: </li></ul>
O.O.O.O.O.B.Y. STORY
O.O.O.O.O.B.Y. STORY
O.O.O.O.O.B.Y. STORY <ul><li>30th of September: Mike and Suzie Cahn offered to organize and host the first GIY local group...
O.O.O.O.O.B.Y. STORY The store needed a real launch and the 17th of October was the perfect occasion for it. A harvest cel...
O.O.O.O.O.B.Y. STORY The happy end ... ... Or the happy beginning! Duncan Stewart from the national TV RTE came to film th...
Thank you for giving me the opportunity of experiencing this lovely internship! Thanks to Suzie, Mike and all the people I...
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Pozzi Ooooby

  1. 1. O.O.O.O.B.Y.: A MODEL OF ALTERNATIVE FOOD NETWORK Federica Pozzi University of Gastronomic Sciences 4 November 2009
  2. 2. SOME WORDS ABOUT FOOD IN IRELAND <ul><li>The proportion of agricultural land farmed organically in Ireland is 0.5% of the total of farmed land </li></ul><ul><li>70% of the organic food consumed in Ireland is imported </li></ul><ul><li>Good food more associated with idea of authenticity and the site of transaction rather than with the idea of quality products linked to a terroir </li></ul>Data from Colin Sage 2001, Embeddedness and the geography of regard: (agro-)food networks in South West Ireland
  3. 3. R ISE OF NETWORKS OF PRODUCERS, GROWERS AMD RETAILERS IN THE PAST TWENTY-FIVE YEARS Farmers markets Organic shops Small supermarket chains promoting fresh and local products Food cooperatives Buyers groups CSAs
  4. 4. AND ALSO... <ul><li>Transition Town movement was founded in Ireland, Kinsale, Co. Cork, in 2001 </li></ul><ul><li>Eco-village in Cloughjordan, Co. Tipperary, started in 2004 </li></ul><ul><li>National GIY (Grow It Yourself) network was launched in September 2009 </li></ul>
  5. 5. CO. WICKLOW: A FOOD MAP
  6. 6. Greystones: The Happy Pear café-shop Eco-Healthy Store Newcastle: The sprouts farm Glenealy: O.O.O.O.B.Y. Store Carraig Dulra farm Cookery School Wicklow: Eco-Healthy Store Raw food restaurant (Alive) Eco café Gourmet café Laragh: Eco-store Rathdrum: Centra supermarket with local produce ads Aughrim: The Green Bean organic Café The Macreddin Village (GMO free zone)
  7. 8. O.O.O.O.B.Y. STORE Out Of Our Own Back Yard <ul><li>New Zealand model invented </li></ul><ul><li>by Pete Russell </li></ul><ul><li>in Auckland </li></ul><ul><li>Social entrepreneurial </li></ul><ul><li>Developement of a buyers’ group </li></ul><ul><li>Support for the community </li></ul><ul><li>Social venue </li></ul>
  8. 9. O.O.O.O.B.Y. STORE Out Of Our Own Back Yard <ul><li>“ Fresh, local and fair” </li></ul><ul><li>Meet the producers on site </li></ul><ul><li>Place online orders for staple food, eco-washers, natural beauty and care products, gardening tools and more browsing the catalogue (up to 5.000 products available) </li></ul>
  9. 10. O.O.O.O.O.B.Y. STORY <ul><li>5th of September 2009: O.O.O.O.B.Y. Opens the doors to the public </li></ul><ul><li>7th of September: begining of my internship </li></ul><ul><li>14th of September: National launch of the GIY network where Suzie Cahn held a workshop on community gardens </li></ul><ul><li>Mike Cahn manages the farm and store website – sporadic newsletters promote the new opened venue </li></ul>
  10. 11. O.O.O.O.O.B.Y. STORY <ul><li>16th of September: the store looks like this... </li></ul>
  11. 12. O.O.O.O.O.B.Y. STORY <ul><li>17th of September: myself, Suzie and Mike have the first meeting to define job roles </li></ul><ul><li>Suzie: farm, gardening workshops at the farm, Transition Town trainings, permaculture courses </li></ul><ul><li>Mike: IT tasks and intern tutor, finding suppliers </li></ul><ul><li>Federica: marketing and promotion (finding suppliers, sending press release, preparing flyers, writing newletters, managing contacts) </li></ul>
  12. 13. O.O.O.O.O.B.Y. STORY <ul><li>21st of September: </li></ul><ul><li>the store looks like </li></ul><ul><li>this... </li></ul>
  13. 14. O.O.O.O.O.B.Y. STORY <ul><li>And these are the products we supplied, all from local producers: </li></ul>
  14. 15. O.O.O.O.O.B.Y. STORY
  15. 16. O.O.O.O.O.B.Y. STORY
  16. 17. O.O.O.O.O.B.Y. STORY <ul><li>30th of September: Mike and Suzie Cahn offered to organize and host the first GIY local group meeting at </li></ul><ul><li>O.O.O.O.B.Y. </li></ul><ul><li>The date was set for the 17th </li></ul><ul><li>of October. The Irish Time </li></ul><ul><li>journalist and founder </li></ul><ul><li>of the network, Michael Kelly </li></ul><ul><li>was invited to speak </li></ul>
  17. 18. O.O.O.O.O.B.Y. STORY The store needed a real launch and the 17th of October was the perfect occasion for it. A harvest celebration was planned, more vendors and a better venue were compulsory Newsletter Press release to promote and look for new vendors Flyers to promote and look for new vendors
  18. 19. O.O.O.O.O.B.Y. STORY The happy end ... ... Or the happy beginning! Duncan Stewart from the national TV RTE came to film the store and the farm for his programme, the Eco Eye The local radio, East Coast FM asked to interview Suzie and Mike The local press came to take photos
  19. 20. Thank you for giving me the opportunity of experiencing this lovely internship! Thanks to Suzie, Mike and all the people I met: my flat mates, wwoofers, travellers and explorers. Thanks for showing me! Federica

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