1. O.O.O.O.B.Y.: A MODEL OF ALTERNATIVE FOOD NETWORK Federica Pozzi University of Gastronomic Sciences 4 November 2009
2.
3. R ISE OF NETWORKS OF PRODUCERS, GROWERS AMD RETAILERS IN THE PAST TWENTY-FIVE YEARS Farmers markets Organic shops Small supermarket chains promoting fresh and local products Food cooperatives Buyers groups CSAs
6. Greystones: The Happy Pear café-shop Eco-Healthy Store Newcastle: The sprouts farm Glenealy: O.O.O.O.B.Y. Store Carraig Dulra farm Cookery School Wicklow: Eco-Healthy Store Raw food restaurant (Alive) Eco café Gourmet café Laragh: Eco-store Rathdrum: Centra supermarket with local produce ads Aughrim: The Green Bean organic Café The Macreddin Village (GMO free zone)
18. O.O.O.O.O.B.Y. STORY The store needed a real launch and the 17th of October was the perfect occasion for it. A harvest celebration was planned, more vendors and a better venue were compulsory Newsletter Press release to promote and look for new vendors Flyers to promote and look for new vendors
19. O.O.O.O.O.B.Y. STORY The happy end ... ... Or the happy beginning! Duncan Stewart from the national TV RTE came to film the store and the farm for his programme, the Eco Eye The local radio, East Coast FM asked to interview Suzie and Mike The local press came to take photos
20. Thank you for giving me the opportunity of experiencing this lovely internship! Thanks to Suzie, Mike and all the people I met: my flat mates, wwoofers, travellers and explorers. Thanks for showing me! Federica
![SOME WORDS ABOUT FOOD IN IRELAND ,[object Object],[object Object],[object Object],Data from Colin Sage 2001, Embeddedness and the geography of regard: (agro-)food networks in South West Ireland](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)