A Look Inside Key Social Media Sites


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A closer look at Twitter, Facebook and LinkedIn and how to use them for your company

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A Look Inside Key Social Media Sites

  1. 1. A Look Inside: Key Social Media Sites Twitter Facebook LinkedIn
  2. 2. Twitter
  3. 3. What is: Twitter <ul><li>“ Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  People write short updates,   often called &quot;tweets&quot;  of 140 characters or fewer.  These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search” (from Twitter support). </li></ul><ul><li>“… a real-time short messaging service that works over multiple networks and devices” (from Twitter.com) </li></ul><ul><li>See what people are talking about across the country, in real-time Trendsmap - Real-time local Twitter trends </li></ul>
  4. 4. Who uses: Twitter <ul><li>According to a “conservative” eMarketer report – Twitter will have ~18 million users in the US by the end of 2009 </li></ul><ul><ul><li>Users defined as adults 18+ accessing the site from ANY platform </li></ul></ul><ul><ul><li>A similar report released earlier in 2009 showed projection at 50% less (~12 million users) than this report released in September </li></ul></ul><ul><ul><li>GROWTH </li></ul></ul>
  5. 5. Who uses: Twitter (Demographics) Source: Quantcast
  6. 6. Who uses: Twitter (Demographics) Source: Quantcast
  7. 7. Who Uses: Twitter <ul><li>Twitter notoriously has NOT put out detailed information about who is using their service </li></ul><ul><li>But – Twitter’s growth is clear - Nielsen Online indicates that year-over-year in February Twitter grew 1,382% </li></ul>
  8. 8. How are people using: Twitter <ul><li>According to the Nielsen Company (Apr 2009) people spent 299 million minutes on Twitter </li></ul><ul><li>Crowd Science - Social Media Study </li></ul><ul><li>&quot;Twitter is more of a mobile media phenomenon than other social networks…” (John Martin, CEO Crowd Science) </li></ul>Source: Crowd Science
  9. 9. Why: Twitter <ul><li>Because “…you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community…” (from What is Twitter? ). </li></ul>
  10. 10. At a glance: Twitter.com
  11. 11. At a glance: Twitter Homepage
  12. 12. At a glance: Twitter Profiles
  13. 13. How Wegmans can use: Twitter <ul><li>Sign up for a Twitter account! </li></ul><ul><li>Find people to follow – and to follow you! </li></ul><ul><ul><li>See who already follows the Wegmans accounts </li></ul></ul><ul><ul><li>See who follows competitors </li></ul></ul><ul><ul><li>Set up Twitter alerts (through a 3 rd party app such as Twitlert or TweetBeep) </li></ul></ul><ul><ul><li>Automatically follow people who mention Wegmans </li></ul></ul><ul><ul><li>Subscribe to an RSS feed of the query “Wegmans” to see who’s talking about Wegmans </li></ul></ul><ul><li>Start tweeting and KEEP tweeting </li></ul><ul><li>Reply (@ or DM) to tweeters who ask questions, make comments, etc. – Delivery incredible customer service from the Web </li></ul>
  14. 14. Facebook
  15. 15. What is: Facebook <ul><ul><li>Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. </li></ul></ul><ul><ul><li>- Facebook.com </li></ul></ul>
  16. 16. Who uses: Facebook <ul><li>As of September 2009, Facebook crossed into 300 million active users </li></ul><ul><ul><li>Defined as those who accessed within the last 30 days </li></ul></ul><ul><li>40.8% of users are between 18 – 24 </li></ul><ul><ul><li>Down 53.8% from the 2 nd half of 2008 </li></ul></ul><ul><li>35 – 54 year olds make up the fastest growing demographic </li></ul><ul><ul><li>Growth rate of 276.4% during the 2 nd half of 2008 </li></ul></ul><ul><ul><li>55+ second with a growth rate of 194.3% </li></ul></ul><ul><li>Females enjoy a small majority (55.7% to male’s 42.2%) </li></ul>Source: Facebook
  17. 17. The Numbers: Facebook <ul><li>According to the Nielsen Company (Apr 2009) people spent over 13 billion minutes on Facebook </li></ul><ul><li>65 million users access Facebook from a mobile device </li></ul><ul><li>50% of active users log on everyday </li></ul><ul><li>6 billion+ minutes are spent on Facebook around the world each day </li></ul><ul><li>According to Nielsen, the average person spends 6 hours per month on Facebook </li></ul><ul><li>More than 10 million users becomes fans of Pages each day </li></ul>Source: Facebook
  18. 18. Why: Facebook <ul><li>Far-reaching; target multiple audiences </li></ul><ul><li>Can share a variety of information and/ or integrate what we currently have (or will have) </li></ul><ul><li>Doesn’t only allow – but promotes interaction (comment, share, “like”) </li></ul><ul><li>Repeat exposure </li></ul><ul><li>Use in conjunction with Twitter; direct people to 140+ characters responses on your Facebook page </li></ul><ul><li>Use in conjunction with Wegmans.com/careers – easier to update information on a Facebook page; REAL TIME </li></ul>
  19. 19. At a glance: Facebook.com
  20. 20. At a glance: Facebook Homepage
  21. 21. At a glance: Facebook Pages
  22. 22. How Wegmans can use: Facebook <ul><li>“ Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered” (Adweek: Brands Seek Fans on Facebook ) </li></ul><ul><li>Create a fully loaded, interactive, engaging Facebook page </li></ul><ul><ul><li>Don’t just talk about employment at Wegmans; consider what else target audience is interested in </li></ul></ul><ul><li>Consider paid advertising to attract users </li></ul><ul><li>Applications </li></ul><ul><li>Facebook Pages Uses and Best Practices </li></ul><ul><ul><li>“ This Page shares news, best practices, and examples for admins of Facebook Pages” (Facebook.com) </li></ul></ul>
  23. 23. LinkedIn
  24. 24. What is: LinkedIn LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals - Linkedin.com
  25. 25. Who uses: LinkedIn <ul><li>48 million+ members in 200 countries worldwide (~50% outside the U.S.) </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members </li></ul><ul><li>Unlike Twitter and Facebook, majority of users are male (64%) </li></ul><ul><li>Average age: 41 </li></ul><ul><li>Over 80% are college grads or post-grads </li></ul><ul><li>Almost 50% are defined as “business decision makers” </li></ul><ul><li>Average household income is over $100,000 </li></ul>Source: LinkedIn
  26. 26. Why use: LinkedIn From the LinkedIn: Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust.
  27. 27. Why use: LinkedIn <ul><li>Started with professional purposes in mind </li></ul><ul><li>Professional people </li></ul><ul><ul><li>Ability to search for people by industry, company, school, etc. </li></ul></ul><ul><li>High level overview of a potential candidate’s work experience based on their profile completeness </li></ul><ul><li>Additional tools available to help find candidates and help candidates find you </li></ul><ul><ul><li>LinkedIn Talent Advantage - Recruitment Solutions to Hire Top Passive Talent </li></ul></ul>
  28. 28. How are people using: LinkedIn <ul><li>According to the Nielsen Company (Apr 2009) people spent 202 million minutes on LinkedIn </li></ul><ul><li>Much less “social” than Facebook or Twitter </li></ul><ul><li>Less mobile, though there are APIs and apps for LinkedIn </li></ul>
  29. 29. At a glance: Linkedin.com
  30. 30. At a glance: LinkedIn Homepage
  31. 31. At a glance: LinkedIn Company Page
  32. 32. How to use: LinkedIn <ul><li>Access to C-level Executives </li></ul><ul><ul><li>Hiring specific positions </li></ul></ul><ul><ul><li>Pool of candidates for hard to fill positions </li></ul></ul><ul><li>Completes the social media circle </li></ul><ul><ul><li>Another outlet for recruitment at Wegmans </li></ul></ul><ul><li>More niche target audience </li></ul><ul><ul><li>Corporate recruiting vs. store recruiting? </li></ul></ul>
  33. 33. versus versus <ul><li>Twitter = the party (cocktail party) </li></ul><ul><li>Facebook = the backyard BBQ (business casual) </li></ul><ul><li>LinkedIn = the office (business suit) </li></ul><ul><li>When Do You Use Twitter Versus Facebook? </li></ul>Source: Mourey Associates
  34. 34. To think about: <ul><li>“…you want to pull candidates in even when you’re not actively searching for them” </li></ul><ul><ul><li>HOW TO: Leverage Twitter for Hiring </li></ul></ul><ul><li>Tips from Whole Foods </li></ul><ul><ul><li>5 Social Media Lessons Learned from Whole Foods </li></ul></ul>
  35. 35. To think about: <ul><li>2 billion emails are sent every second </li></ul><ul><li>1 billion instant messages are sent every second </li></ul><ul><li>65 billion phone calls are made each year </li></ul><ul><li>According to 2009 study by Netpop Research, COMMUNICATION online increased from 18% to 27% </li></ul><ul><ul><li>The same study showed Entertainment has decreased from 30% to 19% of total time online </li></ul></ul>
  36. 36. To think about: <ul><li>Social Media policies </li></ul><ul><ul><li>Do we need them? How do we define them? </li></ul></ul><ul><li>Additional online tools we could leverage: </li></ul>