SCINIC is SK planet's K-beauty unit focusing on Quality Skin Care at Affordable Prices

1. Distribution Proposal:
SK planet’s K-Beauty Products
1

2. Contents
I. Introduction to SK planet
II. Introduction to SCINIC
IV. SCINIC Products
III. K-Beauty Opportunity
V. Distribution Opportunity
2

3. I. Introduction to SK planet
SK planet Summary
Largest coalition loyalty program
in the world with 37M members
Leading e-Commerce Marketplace and Offline-to-Online Commerce
The most popular shopping
companion in the USA No. 1 Digital wallet in S. Korea and the
leading O2O technology platform
Leading Marketplaces in Turkey,
Malaysia, Indonesia, and Thailand
No. 1 Open Marketplace in S. Korea
with more-than $6.5B GMV
Digital Gifting platform for Japan
SK planet Headquarters, S. Korea
!
"
#
$
Revenue: $1.6B USD (2015)
! %&
'
SK planet is the No.1 Open Marketplace and O2O Commerce company in S. Korea and a leader in
several markets around the world including the United States, Turkey, and Southeast Asia
No. 1 Digital Gifting service in S. Korea
3

4. II. Introduction to SCINIC About Us
Our Brand
SCINIC is a compound of
“Science,” “Natural Ingredients,” and “Clinic”
+ +
Our Slogan and Mission
Our slogan is “The Right Self-Clinic”
Our mission is to create excellent skin care at a
reasonable price by carefully integrating the
best ingredients to maximize the power of a
single droplet of product
Our Values
Ingredients Technology Safety
We improve the efficacy
of rare materials through
applied science and
production technology
We only select natural
ingredients known to
strengthen the skin’s
own healing power
We test each product to
ensure it contains no
harmful ingredients that
could cause irritation
SCINIC has been selling high quality skin care products at affordable prices in Korea for more than
ten years with a focus on the best natural ingredients, technology, and consumer safety
SCINIC Introduction
4

5. II. Introduction to SCINIC Performance: Korea
SCINIC is sold through major online and offline Health & Beauty distribution channels in Korea; it is a
leading brand among conscientious consumers seeking high quality affordable skin care
Girl’s Day: SCINIC Official Models
(2016)
Distribution in Korea
OfflineOnline
SCINIC is distributed through the best
Offline and Online retailers in Korea
Business Overview
200+ Unique SKUs
100% Made in Korea
390,000 Units Sold
Best Seller: Aqua EX (2014)
5

6. II. Introduction to SCINIC Performance: Internationally
SCINIC began selling internationally in 2015, signing distribution deals in the United States, China, and
high growth emerging markets like Turkey where it is currently the leading K-Beauty brand
Distribution in Worldwide
SCINIC has only begun worldwide distribution
and is looking for select partners
Worldwide Distribution: 2016
No. 1 K-Beauty Brand
Turkey (2016)
200+ Watson’s Stores
Worldwide (2016)
Aqua EX line
OfflineOnline
6

7. III. K-Beauty Opportunity Korean Health & Beauty Industry
Production Innovation
Korean brands can launch new products in
4-6 months (competitors: +1 year)
$0Bn
$1Bn
$3Bn
$4Bn
2012 2013 2014 2015 2016
Estimated Value of K-Beauty Exports
In 2015 Korea became the second largest
exporter of cosmetics to China ($1.1Bn)
China
China
Korea Is the 10th Largest Cosmetics Market
Korean consumers bought $8Bn of
cosmetics, nearly 80% local brands (2015)
K-Beauty has become a global industry, surpassing US cosmetics as the No. 2 exporter to China
in 2015, and growing by more than 30% per year since 2012
Source: Fung Global Retail, Yonhap News, export.gov
Research and Development
Korea is ranked 5th worldwide for R&D in
Healthy and Beauty (3.6% GDP)
Korean Is a World Leader in Beauty
CompetitionSavvy Consumers InnovationInvestment
Market Dynamics drive Korean Cosmetic Innovation
7

8. III. K-Beauty Opportunity Global Opportunity: United States
In leading markets like the United States, SCINIC is well positioned as a niche brand (Korean Skin Care)
with a focus on natural ingredients and proven ability to adapt to Korean consumer trends
Drivers for Skin Care Market Growth
K-Beauty Trends
Focus on Ingredients
Niche Brands
SCINIC
Skin Care Growth in Select Categories
Source: Euromonitor
Source: Euromonitor
SCINIC is a niche brand leader in Skin Care focused on
extracting the most from each droplet of product
✔
✔
✔
SCINIC Is Well Positioned for Growth
8

9. III. Korean Skin Care Opportunity Global Opportunity: Emerging Markets
Global Growth for Beauty
Source: Euromonitor
Select Markets by Category:
India, Saudi Arabia
Source: Euromonitor
Skin Care is a major growth driver in emerging markets as well; SCINIC is well positioned as a trusted
Korean Skin Care brand with the ability to produce high quality products at competitive prices
Skin Care represents a major growth
category in Key Emerging Markets
High Growth Emerging Markets
China
Brazil
USA
India
Saudi Arabia
Indonesia
Turkey
Iran
Thailand
Mexico
Chile
SCINIC Is a Leader in High Demand Categories
9

10. IV. SCINIC Products Overview
SCINIC products receive high ratings from Korean consumers and cover all major Skin Care categories
including Moisturizing (Hydration) and Elasticity, Facial Masks, Anti-Aging, and Pore Tightening
Complete Skin Care Portfolio
Moisturizing
Whitening
Pore Tightening
Nutrition & Elasticity
Special Care
Facial Mask
Sun Care
Cleansing
Advanced Formula
Moisturizing
Pore Tightening
Nutrition & Elasticity
Hair
HOMME SUPER AQUA EX
SUN CARE PORE TIGHTENING
Select Product Lines Product Portfolio Categories
Women
Men
10

11. Innovative Products
Scinic consistently innovates its product lines to address demand from Korean consumers, improving
the effect of traditional products or diversifying with new ingredients and packaging
IV. SCINIC Products
Examples of Skin Care Innovation
SCINIC consistently produces trendy products for various
customer segments and holds several patents
Snails and Red GinsengFast-Fashion Facial Masks
On-the-Go
5X Industry Standard
Hydration
11

12. Focus on Natural Ingredients (1)
SCINIC products contain natural ingredients with specific effects that improve the efficacy of
Skin Care and holds several patents for improving the intended effects of some products
IV. SCINIC Products
Focus on High Quality Natural Ingredients: Pore Super Clay Mask
Korea RSP: 18,000KRW (100g)
Designed for Deep Cleaning with Amazon Clay
Amazon Clay is exceptionally fine so it transfers more
nutrients to your skin while also removing excess
sebum or unwanted excretions.
Contains 10,000mg of Amazon Clay.
Carbonic Acid makes your skin and pores moist and
gives them a smooth feel. Alaskan Glacial Water and
several patented elements are added to provide
Relaxation, Cleansing, and Cooling.
Contains 50% Carbonated Alaskan Glacial Water.
Dollop Applied
Main Natural Ingredients
Amazon Clay Carbonation Glacier Water
5a-Avocuta Tea Extract Aloe Extract
12

13. Focus on Natural Ingredients (2)IV. SCINIC Products
Focus on High Quality Natural Ingredients: Super Aqua EX Ampoule
Applied Absorbed
Korea RSP: 25,000KRW (50ml)
Designed for Hydration and Moisture Retention
Deep Sea Water is collected from Kona where flowers
bloom under water year round. This water refreshes
the skin and improves moisture retention.
Contains 50% Hawaiian Deep Sea Water
Extracts from 8 Types of Seaweed
Surface Water
Deep Sea Water
13
SCINIC sources natural ingredients from remote places around the world renowned for their purity, and
our ability to combine those ingredients to improve the intended effects are recognized by consumers

14. SCINIC is growing its foot-print abroad and is seeking new distribution partners interested in
offering high quality Korean Skin Care to their customers
Opportunity to Distribute SCINIC
V. Distribution Opportunity
Michael A. Lesniak
Sr. Manager, Global Strategy and
Business Development
malesniak@sk.com
www.skplanet.com
www.scinic.com
14