This document provides an overview of collaborating to build the metaverse. It discusses how the metaverse will be the successor to the mobile internet and outlines Meta's investments including acquiring companies and developing devices and platforms. Emerging metaverse use cases are explored like VR games, education, and spatial computing. The document advocates working with leaders, startups, and brands in areas like mixed reality, blockchain virtual worlds, and immersive experiences to help develop the market. It also suggests defining a role in presence-driven use cases and building something in mixed reality to understand how to enable presence.

1. Laying a Foundation for the Metaverse
Collaboration at Scale
MICHAEL A. LESNIAK - SPRING 2023

2. Serial Innovator
2008
2010
2012
2014
2016
2018
Partnered with SSATB
Sold to Listed LMS Provider
Graduated Univ. of Penn
Founded OMGiLUV.it
(Won some awards!)
ADF Inc.
FT Seoul
StyleTag
SKTA Innopartners
Slyde Gifts
India Market Entry
MEA Market Entry:
Enhanced Shopping
MaaP
Launched True Innovation
First JIP Partnership
AI Transformation
2019 ~ 2022
First Telecom Partner with Meta
Launched Quest 2 (10K in 3 Days)
First Beat Saber eSport Contest
Published Three VR Games
Internal TF to Improve Business
2006
Korea’s First Int’l Book Club
Tours/Interviews to Elite Schools
2004
Arrived in Korea!
About Me

3. How to Collaborate?
BUSINESS DEV. PARTNERSHIP MGT.
PRODUCT
OPEN INNOVATION
TECHNOLOGY INVESTMENT
Needs

4. People
BE HUMBLE
1 뛰는 놈 위해 나는 놈 있다 LEADERSHIP
2 사공이 많으면 배가 산으로 간다
GET STARTED
3 시작이 반이다 MAKE MISTAKES
4 원숭이도 나무에서 떨어진다
STAY CALM
5 호랑이에 물려가도 정신만 차리면 산다 TAKE A MOMENT
6 등잔 밑이 어둡다
BE RESILIENT
7 고생 끝에 낙이 온다
Above a running man there’s a
fl
ying one Too many captains lead the boat to a mountain
Well begun is half done Even monkeys fall from trees
If you stay calm you can survive a tiger attack It’s dark under the lamp
Good fortune comes at the end of su
ff
ering Longterm
Value!

5. “We believe the metaverse will be the
successor to the mobile internet.”
Zuck
20M Units Sold (2 Yrs)
Several Acquisitions
WebXR, PWA, Peripherals
Robust Device Roadmap
Store and Social Platforms

6. Hype vs Reality
Graphs: Google and Naver search analysis for “Metaverse” in South Korea
“Sold 10,000 units in 3 days”
Leveraged PR capabilities to spur Metaverse Trend
Building upon various metaverse use cases:
Volumetric Capture, AR Apps, VR Games, Mobile
Quest 2
Launch S. Korea

7. Evolution of Technologies enabling Metaverse Use Cases
Mobile
Static
Ubiquitous Today Ubiquitous Soon Ubiquitous Future
Presence is the Essence of Metaverse
Core Experience:
1) transfers the consciousness to a
simulated environment
2) transfers the simulated
environment to a consciousness
Augmented
Reality
Virtual
Reality Presence
5-10 years 10-20 years
Less
Presence
More
Presence
Hype vs Reality

8. Games Retail and Public Art
Fashion and Personal Expression Mobility
Hype vs Reality
Artivive

9. Hype vs Reality
World War Toons Tank Arena
Multiplayer games now dominate the store
Sandbox-style social worlds
Immersive experiences
Cross-platform

10. Hype vs Reality
Popular open-world games available via a PC, Console, or Mobile device
New virtual worlds on blockchain Established MMO
i
fl
and

11. Working with Leaders, Startups, Brands
Popular Metaverse Use Cases in VR
Games Home Fitness
Visual Art
Training
Entertainment
Education
Productivity
Design Healthcare
Emerging Business Models
DLC IAP
UGC
OD
Serials
Subscription
Partnerships with leaders in Mixed Reality to
spur market development
1
2
3
Investments in startups or funds focused on
metaverse to learn and build relationships
De
fi
ne a role in presence-driven use cases
Build something in Mixed Reality to understand
how to build for presence

12. Working with Leaders, Startups, Brands
Logistics
Inventory
Management
Payment
& Settlement
Customer
Service
Publishing
& Distribution
Ecosystem
Investment
Business
Development
Product
Development
Direct Sales Channel Sales
Brand Comm
& PR
Marketing
and more…

13. Any Questions?
Me
www.linkedin.com/in/malesniak
www.malesniak.com
Michael A. Lesniak