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Concepting voor Saxion
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Maike Olij
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Concepting voor Saxion
1.
CONCEPTING MAIKE OLIJ
2.
3.
CONCEPT GEDACHTENGOED, VISIE, BETEKENIS *
=
4.
PRODUCT IS ONDERGESCHIKT AAN
CONCEPT
5.
EMOTIES ZIJN LEIDEND
6.
7.
VOLGGROEPEN IN PLAATS VAN
DOELGROEPEN
8.
9.
10.
11.
BEGIN EEN CONCEPT BIJ
EMOTIES
12.
EMOTIES BIJ JEZELF EN
BIJ ANDEREN
13.
BIJ JEZELF ANALYSEER
14.
EMOTIES ≠ MEER ESTHETIEK MEER
RUIMTE GEVEN MAATSCHAPPELIJKE BETROKKENHEID
15.
HOE DAN? ZET JE
LINKER HERSENHELFT UIT
16.
SPLURGE MEER IS BETER
17.
ASSOCIËREN BLOEMASSOCIATIE
18.
DOEN BEWEGEN, VISUALISEREN, SPARREN,
ACCEPTEREN
19.
NIET DOEN KILLEN, WAT
JE ALTIJD DOET, BLOKKEREN
20.
BIJ ANDEREN ANALYSEER, OBSERVEER,
VRAAG
21.
OORDEEL NIET GEBRUIK WAT
JE VINDT
22.
CLUSTER EN FILTER VAN
MEESTE NAAR BESTE
23.
DE KRIEBEL
24.
EN DAN? VERTAAL JE
CONCEPT NAAR OPLOSSING
25.
PRODUCTEN KUNNEN VERDER GAAN
DAN JE DENKT
26.
27.
COMMUNICEER IN HET HELE
PROCES
28.
JE CONCEPT HOEFT NIET
LETTERLIJK VERTELT TE WORDEN
29.
GEBRUIK ZINTUIGEN
30.
31.
32.
33.
EEN GOEDE PITCH HEEFT
EEN TEASER, UITLEG EN VOORBEELD
34.
BESTE TIP: DURF
35.
./MAIKE OLIJ MAIKEOLY@GMAIL.COM
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