1. by :
SAHAM SIAVASH
EXPLORING
THE CUSTOMER
MARKETING
METHOD’S STRATEGY

2. 1. Put yourself in their shoes
2. Be humble
3. Be curious
HOW TO IN TRANSIT
WITH TH
CULTURES

3. Science is the recognition that to get what
you want, you have to set aside your want
long enough to see what is. Then, clearer
on context, you’ll have a better chance of
getting what you want.
1. Put yourself in their shoes

4. A universal phenomenon
A. What do I want to see
B. What do I want to hear
C. What do I want to touch
D. What do I want to smell
E. What do I want to test
F. What do I think
1.1 Wanting
With practice you can become better at noticing the “I want” state of mind, letting
it arise, looking at it, and letting it go. By observing desire itself and by letting it
go again and again, you constantly can bring a more settled and satisfying sense
of equanimity into your life instead of being subject to a never-ending series of
desires

5. STEP 1. EXPLOR CUSTOMER
STEP 2. GET CUSTOMER
INTO YOUR PYRAMID
STEP 3. MOVE CUSTOMER
HIGHER IN YOUR PYRAMID
STEP 4. KEEP CUSTOMER
FROM LEAVING PYRAMID

6. HOW TO IMPLEMENT
AND
PROFIT FROM CUSTOMER
IS AN IMPLEMENTATON OF ONE
OR MORE ASPECT OF
(CRM)
AND
CRM IS CUSTOMER RELATION
MANAGEMENT
THE CUSTOMER MARKETING
METHODS

7. A RESPONE IS IN RELATION TO YOUR
PRIMAY PRODUCT OR SERVICE
EXAMPLE
I AM AN INSURANCE AGENT
HOW SHOULD IT BE
IMPLEMENTED?
SO
WHAT BUSINESS YOU ARE
IN?

8. TOP CUSTOMER: > $100,000.
LARGE CUSTOMER: $50,000 -
$100,000
MEDIUM CUSTOMER: $25,000-
$50,000
SMALL CUSTOMER: < $25,000
WORLD WIDE CUSTOMER BASE
CURRENCY RELEVENCE

9. TRANSENDENCE
SELF ACTUALIZATION
AESTHETIC NEED
NEED TO KNOW& UNDERSTAND
ESTEEM NEEDS
BELONGINGNESS & LOVE
NEEDS
SAFETY NEEDS
UNDERSTAND CUSTOMER PYRAMID
OF NEEDS
(Need, desire, or want THAT Activate or energizes behavior THAT gives direction )

10. 36
UNDERSTAND OF CUSTOMER
PYRAMID OF NEEDS
$25,000 <
$1,000,000 >
$25,000 - $50,000
$100,000 - $500,000
$25,000 <

11. Need, desire, or want THAT Activate or
energizes behavior THAT gives direction
The arousal, direction, and persistence of
behavior
Learned behavior will not occur unless it is
energized
UNDERSTAN CUSTOMER
PYRAMID NEEDS

12. 1) Physiological: hunger, thirst, bodily comforts,
etc.;
2) Safety/security: out of danger;
3) Belongingness and Love: affiliate with others
4) Esteem: to achieve, be competent, gain approval
and recognition
5) Cognitive: to know, to understand, and explore;
6) Aesthetic: symmetry, order, and beauty;
7) self-fulfillment and realize one's potential
8) Self Transcendence: to connect to something
beyond the ego or to help others find self-
fulfillment and realize their potential.
UNDERSTAN CUSTOMER
PYRAMID NEEDS

13. UNDERSTAND SOURCE(s) OF
MOTIVATION
MOTIVATION
TO
UNDERSTAND
EXTRINSIC: EX & IN
TRRINSIC
1. SOCIAL
COGNITION
INTRINSIC
1. OPERANT
CONDITIONING
1.COGNITIO
N
2. AFECT
3. CONATION
4. BIOLOGY
&
SPIRITUAL

14. 1. behavioral/external
2. social
3. Biological
4. Cognitive
5. affective
6. conative
7. spiritual
Sources of Motivational Needs

15. 4. maintain attention to something interesting or threatening develop
meaning or understanding increase/decrease cognitive disequilibrium;
uncertainty solve a problem or make a decision, figure something out,
eliminate threat or risk
5. increase/decrease affective dissonance, increase feeling good,
decrease feeling bad, increase security of or decrease threats to self-
esteem, maintain levels of optimism and enthusiasm
6. meet individually developed/selected goal, obtain personal dream,
develop or maintain self-efficacy take control of one's life, eliminate
threats to meeting goal, obtaining dream, reduce others' control of one's
life
1.obtain desired, pleasant consequences (rewards) or escape/avoid undesired,
unpleasant consequences
2. be a part of a dyad, group, institution, or community
3. increase/decrease stimulation (arousal) activate senses (taste, touch, smell,
etc. decrease hunger, thirst, discomfort, etc. maintain homeostasis, balance

16. Principles of environmental/ecological
influences, perception, memory,
cognitive development, emotion, explanatory
style, or personality or are
concepts unique to motivation more pertinent.
MOTIVATION TO UNDERSTAND

17. external motivation such as social or ecological, an
internal motivational
process
Emotions occur as a result of an interaction
between perception of
environmental stimuli,
neural/hormonal responses to these perceptions
(often labeled feelings), and
subjective cognitive labeling of these feelings
MOTIVATION TO UNDERSTAND

18. facial expression
the most appropriate facial expression
would be a smile.

19. A. EXPLOR MINING DATA
B. ORGANIZING SOURCES OF DATA
C. PROFESIONAL TEAM WORK
D. MULTI DEPARTMENT APPROACH
E. INNOVATE SMART IDEA
F. VALUE CUSTOMER
G. COMMIT TO GIVE THE CUSTOMER THE
BEST POSSIBLE OUTCOME
CUSTOMER RELATION
MANAGEMENT
(CRM)