SlideShare a Scribd company logo
1 of 47
-
-
Up-to-date


                                Financial Products


                                Future Planning



                                 Daily Finance
                                                     *)




*) Source: Luukkanen, L. 2012
https://www.moneyadviceservice.org.uk/e




                       http://moneyasyougrow.org/




                                                                                              https://www.sorted.org.nz/




http://www.zaldo.fi/
http://dynamic.hs.fi/2012/nelikentta-kuntavaalit/




https://vaalikone.yle.fi




http://www.visualizing.org/full-screen/44049   http://www.edutopia.org/stw-financial-literacy-infographic
–
–
–
–
–
–
–


–
–
–
•
•
•
•
    –
    –
Valtteri
Quick stats
Age: 16
Occupation: Student at vocational Institute
Location: Sammatti, Finland
About Valtteri
Dreams of buying a motorcycle.
Is eager totryout new game apps.
Hopes to be a kitchen chef in the future.
Lives with his parents who give him a monthly
allowance of 50 €.
Plans to take up a summer job at a local garden.
                                                   Copyright: Weg Nan
                                                   http://www.flickr.com/photos/aliasgrace/79279712/

                                                                          Low                          High
Valtteri’s financial knowledge & behavior          Dailyfinance

Doesn’t own account for savings.                   Future planning
Buys products and services impulsively.
Checks his deposit account every month –           Financial
                                                   products
Saves for a new motorcycle.
Doesn’t find actively new financial information.   Up-to-date
Vilma
Quick stats
Age: 19
Occupation: freshman in the faculty of medicine
Location: Helsinki, Finland

About Vilma
Has just moved to her first rental apartment.
Follows fashion blogs and is waiting for next summer’s
rock festivals.
Sends more Facebook messages than SMSs.
Lives mostly on the support of Kela:s student grant, but
occasionally receives also money from her parents.         Copyright: Lymf.be
                                                           http://www.flickr.com/photos/8829285@N05/

                                                                                Low                    High
Vilma’s financial knowledge & behavior                     Dailyfinance

Has just opened a savings account for housing (ASP).       Future planning
Tries to live economically, but sometimes errs to buy
expensive clothes and services.                            Financial
                                                           products
Checks her deposit account weekly.
Tries to check the news or read the newspaper daily.       Up-to-date
–




–

–
–
–
–
•

•

•

•
Talouden virta – Finance Flow

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Talouden virta – Finance Flow

  • 1.
  • 2.
  • 3. -
  • 4. -
  • 5. Up-to-date Financial Products Future Planning Daily Finance *) *) Source: Luukkanen, L. 2012
  • 6.
  • 7. https://www.moneyadviceservice.org.uk/e http://moneyasyougrow.org/ https://www.sorted.org.nz/ http://www.zaldo.fi/
  • 10.
  • 11.
  • 14.
  • 15. • • • • – –
  • 16.
  • 17.
  • 18. Valtteri Quick stats Age: 16 Occupation: Student at vocational Institute Location: Sammatti, Finland About Valtteri Dreams of buying a motorcycle. Is eager totryout new game apps. Hopes to be a kitchen chef in the future. Lives with his parents who give him a monthly allowance of 50 €. Plans to take up a summer job at a local garden. Copyright: Weg Nan http://www.flickr.com/photos/aliasgrace/79279712/ Low High Valtteri’s financial knowledge & behavior Dailyfinance Doesn’t own account for savings. Future planning Buys products and services impulsively. Checks his deposit account every month – Financial products Saves for a new motorcycle. Doesn’t find actively new financial information. Up-to-date
  • 19. Vilma Quick stats Age: 19 Occupation: freshman in the faculty of medicine Location: Helsinki, Finland About Vilma Has just moved to her first rental apartment. Follows fashion blogs and is waiting for next summer’s rock festivals. Sends more Facebook messages than SMSs. Lives mostly on the support of Kela:s student grant, but occasionally receives also money from her parents. Copyright: Lymf.be http://www.flickr.com/photos/8829285@N05/ Low High Vilma’s financial knowledge & behavior Dailyfinance Has just opened a savings account for housing (ASP). Future planning Tries to live economically, but sometimes errs to buy expensive clothes and services. Financial products Checks her deposit account weekly. Tries to check the news or read the newspaper daily. Up-to-date
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 44.
  • 45.