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Summary
• Lota
• Lotanin
•Api Grow
• Cad Bon
• Raxo
Need to know
• Product name
• Slogan
• Patient profile
• Composition
• Differential advantages
Api grow
• Grow as your body know
Nutrition
Appropriate nutrition is crucial for optimal growth
and development of children
https://www.unicef.org/egypt/nutrition
UNICEF Statistics
• With two thirds of child mortality attributable to malnutrition, Egypt
stands as one of the 36 countries, where 90 percent of the global
burden of malnutrition falls.[1] Despite the notable decline in child
mortality in Egypt, achieving the Millennium Development Goal 4 of
reducing by two-thirds the under-five mortality rate before 2015
remains challenging. Malnutrition rates remain high particularly
among children under-five; stunting among under-five children stood
at 21 percent in 2014, while child wasting and underweight stood at 8
and 6 percent respectively.
UNICEF Statistics
• The double burden of malnutrition is characterized by the coexistence
of undernutrition along with overweight, obesity or diet-related
deficiencies within individuals. Children who are overweight are more
susceptible to non-communicable diseases such as diabetes and
coronary heart disease and micronutrient deficiencies due to a poor
diet. The double burden of malnutrition (DBM) is a major challenge in
Egypt especially for overweight/obesity and stunting. Controlling
overweight/obesity to reduce the double burden of malnutrition in
Egypt requires comprehensive and appropriate measures as; 14.2
percent of under-fives are classed as overweight.
UNICEF Statistics
• In addition to the double burden of malnutrition, anemia that is a
condition in which there is a deficiency of red cells or haemoglobin in
the blood, resulting in paleness and fatigue; is also a major challenge
in Egypt affecting 27.2 percent of children under-5 and 25 % of
women within reproductive age (15-49 years). Anemia during
pregnancy is one of the leading causes of anemia in infants and
children. A series of cost-effective nutrition interventions during the
first 1,000 days from a woman’s pregnancy to the child’s second
birthday can increase the child’s ability to grow.
UNICEF Statistics
• The concern about malnutrition that it has a long series of devastating
effects on early childhood growth and development contributing to not
only to infant and child mortality but also, to physical, and cognitive
developmental impairments among children if children survive. It further
presents considerable risks for future mothers and women where child
malnutrition, leads to an infinite cycle of malnutrition throughout the life
cycle later on. This is especially true looking at stunting, wasting, and
micronutrient deficiencies –mainly iron deficiency anemia affecting large
numbers of children, adolescent girls, and women within reproductive
age. Overweight leads to increased risks of obesity, and consequently to
what otherwise preventable non- communicable diseases including heart
conditions, and diabetes, The 2015 Egypt Health Issues Survey (EHIS)
confirms that non-communicable diseases (NCDs) are on the rise and
remain among the leading causes of death in Egypt.[2]
UNICEF Statistics
• [1]Maternal and Child Nutrition Study Group, Maternal and child
nutrition: building momentum for impact, The Lancet (2013) Vol
382, 373-375
• [2]Source: Ministry of Health and Population. 2015 Egypt Health
Issues Survey (EHIS), October 2015. In collaboration with: El Zanaty
and Associates, USAID, UNFPA and UNICEF.
Metabolism
• Metabolism: Converting food into energy
• Metabolism is the process by which the body changes food and drink
into energy. During this process, calories in food and drinks mix with
oxygen to make the energy the body needs.
• Even at rest, a body needs energy for all it does.
https://www.mayoclinic.org/healthy-lifestyle/weight-loss/in-
depth/metabolism/art-
20046508#:~:text=Metabolism%3A%20Converting%20food%20
into%20energy,energy%20for%20all%20it%20does.
Metabolism
• This includes breathing, sending blood through the body, keeping
hormone levels even, and growing and repairing cells. The number of
calories a body at rest uses to do these things is known as basal
metabolic rate, also called basal metabolism.
• Muscle mass is the main factor in basal metabolic rate. Basal
metabolic rate also depends on:
Metabolism
• Body size and composition. People who are larger or have more
muscle burn more calories, even at rest.
• Sex. Men usually have less body fat and more muscle than do women
of the same age and weight. That means men burn more calories.
• Age. With aging, people tend to lose muscle. More of the body's
weight is from fat, which slows calorie burning.
Metabolism
• Besides the basal metabolic rate, two other things decide how many
calories a body burns each day:
• How the body uses food. Digesting, absorbing, moving and storing
food burn calories. About 10% of calories eaten are used for digesting
food and taking in nutrients. This can't be changed much.
• How much a body moves. Any movement, such as playing tennis,
walking to a store or chasing the dog, makes up the rest of the
calories a body burns each day. This can be changed a lot, both by
doing more exercise and just moving more during the day.
Growth requirements
• Carbohydrates and fats provide energy for growing and physical
activity.
• Proteins builds, maintains and repairs body tissue. It is especially
important for growth
• Vitamins and minerals which support growth and development
during childhood.
• Calcium, obtained from milk and dairy products.
Growth requirements
• Under weight people:
• Persons whose weight less than 18.5 BMI (Body Mass Index)
• Body mass index and obesity
Growth requirements
Api Grow
• Composition
• Whey Protein
• Skimmed Milk
• Maltodextrin
• Sucrose
• Vit. B12
• Iron
Api Grow
• 1- Whey Protein
• Milk is made of two proteins, casein and whey. Whey protein can be
separated from the casein in milk or formed as a by-product of
cheese making.
• Whey protein is considered a complete protein and contains all 9
essential amino acids.
Api Grow
•2- Skimmed Milk
• It is milk from which the cream has been removed.
• Good source of protein containing 9 amino acids responsible for
building and maintaining lean muscles.
• According to research, the protein in skimmed milk builds muscles
more quickly than soy protein.
• Skimmed milk offers a variety of essential minerals like selenium,
potassium, calcium, magnesium, zinc and phosphorous.
Api Grow
•3- Maltodextrin
• Complex carbohydrates or starches.
• Made from thousands of units of glucose connected together.
• Maltodextrin is produced by using enzymes or acids to break down
starches from corn, potatoes and rice into smaller pieces. The end
result is a white powder that doesn’t taste sweet, is easily digested
and delivers calories.
Api Grow
•4,5- Iron & Vit.B12
• Growth need increase in blood volume.
• Blood & Hemoglobin need iron & Vit B12
Recommended Daily Allowance (RDA) of Iron:
• 1 to 5 months: 5 mg elemental iron
• 5 months to 10 years: 10 mg elemental iron.
Api Grow
•BOX of 10 sachets
• Each sachet 15 gm contains :
• 1.Whey protein 20% - 3 gm
• 2.Skimmed milk 25% -3.5 gm
• 3.Maltodextrin 32% - 5 gm
• 4.Sucrose 20% - 3 gm
• 5.Iron (ferrous pyro phosphate) .056% - 5 mg elemental iron
• 6.Vit. B12 - 0.12 mg.
• 7.Chocolate flavor
Api Grow
•Indications :
• Growth deficiency resulted from malnutrition.
• Delayed growth in children .
• Underweight people .
• Pregnant (feeling full & nausea & constipation)
• Kids Weak immunological defenses .
• Prophylaxis from anemia .
Api Grow
•Dosage :
• From 1-6 years add 1 sachet to 1 cup of milk or water once or
twice daily.
• From 6-12 years add 2 sachet to 1 cup of milk or water once or
twice daily.
Api Grow
• Package: 10 sachets
• Price : 72 L.E
• Target audience
• Ped.
• Physiotherapy
• Ob/gyn
Api grow.pdf

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Api grow.pdf

  • 1. Summary • Lota • Lotanin •Api Grow • Cad Bon • Raxo
  • 2. Need to know • Product name • Slogan • Patient profile • Composition • Differential advantages
  • 3. Api grow • Grow as your body know
  • 4. Nutrition Appropriate nutrition is crucial for optimal growth and development of children https://www.unicef.org/egypt/nutrition
  • 5. UNICEF Statistics • With two thirds of child mortality attributable to malnutrition, Egypt stands as one of the 36 countries, where 90 percent of the global burden of malnutrition falls.[1] Despite the notable decline in child mortality in Egypt, achieving the Millennium Development Goal 4 of reducing by two-thirds the under-five mortality rate before 2015 remains challenging. Malnutrition rates remain high particularly among children under-five; stunting among under-five children stood at 21 percent in 2014, while child wasting and underweight stood at 8 and 6 percent respectively.
  • 6. UNICEF Statistics • The double burden of malnutrition is characterized by the coexistence of undernutrition along with overweight, obesity or diet-related deficiencies within individuals. Children who are overweight are more susceptible to non-communicable diseases such as diabetes and coronary heart disease and micronutrient deficiencies due to a poor diet. The double burden of malnutrition (DBM) is a major challenge in Egypt especially for overweight/obesity and stunting. Controlling overweight/obesity to reduce the double burden of malnutrition in Egypt requires comprehensive and appropriate measures as; 14.2 percent of under-fives are classed as overweight.
  • 7. UNICEF Statistics • In addition to the double burden of malnutrition, anemia that is a condition in which there is a deficiency of red cells or haemoglobin in the blood, resulting in paleness and fatigue; is also a major challenge in Egypt affecting 27.2 percent of children under-5 and 25 % of women within reproductive age (15-49 years). Anemia during pregnancy is one of the leading causes of anemia in infants and children. A series of cost-effective nutrition interventions during the first 1,000 days from a woman’s pregnancy to the child’s second birthday can increase the child’s ability to grow.
  • 8. UNICEF Statistics • The concern about malnutrition that it has a long series of devastating effects on early childhood growth and development contributing to not only to infant and child mortality but also, to physical, and cognitive developmental impairments among children if children survive. It further presents considerable risks for future mothers and women where child malnutrition, leads to an infinite cycle of malnutrition throughout the life cycle later on. This is especially true looking at stunting, wasting, and micronutrient deficiencies –mainly iron deficiency anemia affecting large numbers of children, adolescent girls, and women within reproductive age. Overweight leads to increased risks of obesity, and consequently to what otherwise preventable non- communicable diseases including heart conditions, and diabetes, The 2015 Egypt Health Issues Survey (EHIS) confirms that non-communicable diseases (NCDs) are on the rise and remain among the leading causes of death in Egypt.[2]
  • 9. UNICEF Statistics • [1]Maternal and Child Nutrition Study Group, Maternal and child nutrition: building momentum for impact, The Lancet (2013) Vol 382, 373-375 • [2]Source: Ministry of Health and Population. 2015 Egypt Health Issues Survey (EHIS), October 2015. In collaboration with: El Zanaty and Associates, USAID, UNFPA and UNICEF.
  • 10. Metabolism • Metabolism: Converting food into energy • Metabolism is the process by which the body changes food and drink into energy. During this process, calories in food and drinks mix with oxygen to make the energy the body needs. • Even at rest, a body needs energy for all it does. https://www.mayoclinic.org/healthy-lifestyle/weight-loss/in- depth/metabolism/art- 20046508#:~:text=Metabolism%3A%20Converting%20food%20 into%20energy,energy%20for%20all%20it%20does.
  • 11. Metabolism • This includes breathing, sending blood through the body, keeping hormone levels even, and growing and repairing cells. The number of calories a body at rest uses to do these things is known as basal metabolic rate, also called basal metabolism. • Muscle mass is the main factor in basal metabolic rate. Basal metabolic rate also depends on:
  • 12. Metabolism • Body size and composition. People who are larger or have more muscle burn more calories, even at rest. • Sex. Men usually have less body fat and more muscle than do women of the same age and weight. That means men burn more calories. • Age. With aging, people tend to lose muscle. More of the body's weight is from fat, which slows calorie burning.
  • 13. Metabolism • Besides the basal metabolic rate, two other things decide how many calories a body burns each day: • How the body uses food. Digesting, absorbing, moving and storing food burn calories. About 10% of calories eaten are used for digesting food and taking in nutrients. This can't be changed much. • How much a body moves. Any movement, such as playing tennis, walking to a store or chasing the dog, makes up the rest of the calories a body burns each day. This can be changed a lot, both by doing more exercise and just moving more during the day.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Growth requirements • Carbohydrates and fats provide energy for growing and physical activity. • Proteins builds, maintains and repairs body tissue. It is especially important for growth • Vitamins and minerals which support growth and development during childhood. • Calcium, obtained from milk and dairy products.
  • 21. Growth requirements • Under weight people: • Persons whose weight less than 18.5 BMI (Body Mass Index) • Body mass index and obesity
  • 23. Api Grow • Composition • Whey Protein • Skimmed Milk • Maltodextrin • Sucrose • Vit. B12 • Iron
  • 24. Api Grow • 1- Whey Protein • Milk is made of two proteins, casein and whey. Whey protein can be separated from the casein in milk or formed as a by-product of cheese making. • Whey protein is considered a complete protein and contains all 9 essential amino acids.
  • 25. Api Grow •2- Skimmed Milk • It is milk from which the cream has been removed. • Good source of protein containing 9 amino acids responsible for building and maintaining lean muscles. • According to research, the protein in skimmed milk builds muscles more quickly than soy protein. • Skimmed milk offers a variety of essential minerals like selenium, potassium, calcium, magnesium, zinc and phosphorous.
  • 26. Api Grow •3- Maltodextrin • Complex carbohydrates or starches. • Made from thousands of units of glucose connected together. • Maltodextrin is produced by using enzymes or acids to break down starches from corn, potatoes and rice into smaller pieces. The end result is a white powder that doesn’t taste sweet, is easily digested and delivers calories.
  • 27. Api Grow •4,5- Iron & Vit.B12 • Growth need increase in blood volume. • Blood & Hemoglobin need iron & Vit B12 Recommended Daily Allowance (RDA) of Iron: • 1 to 5 months: 5 mg elemental iron • 5 months to 10 years: 10 mg elemental iron.
  • 28. Api Grow •BOX of 10 sachets • Each sachet 15 gm contains : • 1.Whey protein 20% - 3 gm • 2.Skimmed milk 25% -3.5 gm • 3.Maltodextrin 32% - 5 gm • 4.Sucrose 20% - 3 gm • 5.Iron (ferrous pyro phosphate) .056% - 5 mg elemental iron • 6.Vit. B12 - 0.12 mg. • 7.Chocolate flavor
  • 29. Api Grow •Indications : • Growth deficiency resulted from malnutrition. • Delayed growth in children . • Underweight people . • Pregnant (feeling full & nausea & constipation) • Kids Weak immunological defenses . • Prophylaxis from anemia .
  • 30. Api Grow •Dosage : • From 1-6 years add 1 sachet to 1 cup of milk or water once or twice daily. • From 6-12 years add 2 sachet to 1 cup of milk or water once or twice daily.
  • 31. Api Grow • Package: 10 sachets • Price : 72 L.E • Target audience • Ped. • Physiotherapy • Ob/gyn