As the old saying goes; time is the ultimate finite resource. Increasingly, ours is being spent online. Herbert Simon first coined the term Attention Economy way back in 1971. His simple conclusion was that an explosion of information must lead to a scarcity of what it consumes, our attention. From his office, it’s like he foresaw the rise of social media with its endless content feeds. Currently, we collectively spend more than 10bn hours a week on the main social platforms.
With the explosion in offerings online, we are rapidly approaching the moment where the competition for our attention reaches a saturated point. At that point there's no more time to spare and something else must miss out. The question is how the publishing industry will compete in a world where other services and offerings are getting increasingly aggressive in high jacking and keeping people’s attention. Even if it means presenting audiences with the simple triviality or attention grabbing content.
At Bibblio we always try to find and compile interesting stats and facts about the Attention Economy and the evolving industry of publishing.
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The Publishing Evolution
1.
2. The Publishing Evolution
The industry is evolving. Online content is
abundant and people are consuming it
whenever and wherever. Get the latest stats
and facts about the Attention Economy here.
3. 29 seconds
Worldwide, people spend an average of
29 seconds engaged within each article,
based on data from 294 online publishers,
measured by Chartbeat.
4. 80% of time
Netflix’s algorithmic recommendations
constitute an estimated 80% of total hours
watched. ACM TMIS
5. 300% increase
The number of new people signing up to
subscribe to The Telegraph on any given
day has grown 300% since the newspaper
put 20% of its content behind a hard
paywall. Digiday
6. 1 minute
The average time spent per day
consuming major media by US adults is
expected to increase by only one minute
between 2017 and 2018, to 12 hours 8
minutes. (For context, it was 28 minutes
less in 2012.) This suggests a saturation
point of attention is very close. eMarketer
7. 6% extra
UK consumers spent 6% more on books
in 2016 than in the previous year,
resulting in a 2% increase in books sold,
reaching 360 million books. Nielsen
8. 60% wasted
About 60% of all digital programmatic
advertising investment does not reach the
consumer, due to the complex media
supply chain, fraud, viewability problems
and non-human traffic. Ebiquity
9. 53% digital-only
53% of news-consuming U.S. adults
surveyed in early 2017 admit to never
having paid for the print versions of the
outlets that they digitally subscribe to. The
Media Insight Project
10. 71% change
A study of 171 prominent news
organizations across six countries
showed that 71% of weekly newspapers
and news magazines operate a pay
model. Freemium is the most widely
used, followed by metered paywalls. RISJ
11. Bibblio is a plug-and-play, ad-free content recommendation
toolkit that suggests content from across your catalog, so
your users find what they want when they need it.
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