3. Why are people coming to
your site?
Page visits
interaction
Search Terms
Birth of a Consumer
Anatomy of a
Users
4. Why are people coming to
your site?
How many people are coming?
What search terms are they
using?
Are they landing on correct
pages?
Are they actually finding value?
Why?
5.
6.
7.
8.
9. How people are coming?
Traffic sources
Type of devices
How?
10.
11.
12.
13.
14.
15. Who is coming to your
site?
Demographics of audience
Location
Age group
Who?