The Brand Called "You" Beach Bum Health and Fitness
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Beach Bum Health and Fitness guides to success and great relationships with our viewers!
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The Brand Called "You" Beach Bum Health and Fitness
- 1. Beach Bum Health and Fitness Mackenzie Dagostino “The Brand Called You”
- 2. Who We Are… • Background: • Our role is to help modify and maintain a healthy lifestyle during a busy schedule • Through social media posts of meal plans and workouts, our goal is to inspire a chain of a healthy lifestyles of comments, reposting and sharing of ideas! • Being a student athlete my entire life, I have learned how to juggle a busy schedule as well as eating a healthy diet. My hopes is to share what I do day to day, through workouts and meal plans, to help others feel good without taking a huge section out of their day.
- 3. Our Audience… • Demographics: • As much as we would love to reach out to all genders, we understand that the most likely to associate with our brand is women. • Ages 18-35 • Our urban flare can connect with a younger demographic, especially since the hype in health and fitness is at an all time high. • Identifiers: • Beach, Health, Fitness, Yoga, Running, Food, Veggies,
- 4. Goals and Challenges… • Goals: • Our primary goal is to reach out to individuals through our social media pages. • Our secondary goal is to create a personal relationship through reposts, retweets, individual shares and likes. • Challenges: • Our biggest challenge will be getting followers to respond with their own ideas and suggestions. • Our secondary issue will be keeping content exciting and original. • How We Help: • The best way to solve these problems is to keep trying to connect with our viewers through question posts.
- 5. Common Objections… • The biggest objection will be criteria. • How consistently can we come up with good, unique criteria that keeps people interested.
- 6. Our Solutions… • Solutions: • Our solution is to create our own criteria, and in times when information is slim connecting with similar areas of interest for help. • Once individuals share their own ideas, adding to their ideas and sharing it, thanking them for their input.