Mac Brand – Author
Silent Selling, Listening for the Sounds of Success

Mac has worked in consulting, sales, consumer
insi...
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Cover Silent Selling April 2010

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Cover Silent Selling April 2010

  1. 1. Mac Brand – Author Silent Selling, Listening for the Sounds of Success Mac has worked in consulting, sales, consumer insights and sales strategy in the foodservice industry for over 30 years. He has consulted with Sara Lee, Bay Valley Foods, Campbell Soup Co., Edy’s/Dreyer’s, Brinker International, Cold Stone Creamery, Cracker Barrel Restaurants, McCain Foods, McDonald’s, Panda Restaurants, Panera Bread, Perkins Restaurants, Credit Suisse First Boston, Bank of America, UBS, and NRA Educa- tional Foundation. Prior to founding Bellwether Food Group in 2007 with two partners, he established a professional skill set practice at The Hale Group. After founding Brand Strategic Selling, a sales training company, he served as Director of Business Development at NPD Foodworld. Previously he held National Account Sales Management positions at M& M Mars, Quaker Oats Company, Tropicana Products, and Anchor Foods. His coaching, listening skills, and sales approach have been part of the agenda at the Women’s Foodservice Forum, Columbia Business School, University of Chicago Business School, Franchise Finance Conference, numerous client sales meetings and other industry events. Born in Houston, Mac grew up in Palos Verdes, California, and earned a B.A. in Journalism from Drake University. He studied Italian at the Graham School, University of Chicago (1998-2002), and in 2001 completed italiana per stranieri at the Instituto Dante Alighieri in Padova, Italy. He lives in Chicago with his wife Jennifer Spoonts, an executive in the women’s retail fashion industry. Silent Selling, Listening for the Sounds of Success, is his rst book. Bellwether Food Group is a branding and organizational performance consulting rm, focused primarily on the food/beverage and chain restaurant industries. They are best known for the Brand Architecture and Brand DNA work with chain restaurant companies, as well their work with Foodservice sales and marketing organizations. www.bellwetherfoodgroup.com

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