Creating and Managing Your Online Self: Developing Yourself Online
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Creating and Managing Your Online Self is a two-part presentation for an Oberlin Conservatory of Music course, Professional Development for the Freelance Artist. The second class was dedicated to developing yourself online, specifically utilizing a Tumblr as a website creation and management system. Part one of this presentation can be found here: http://slidesha.re/SEuKnI
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Creating and Managing Your Online Self: Developing Yourself Online
- 1. Creating and Managing Your Online Self Day Two: Developing Yourself Online
- 2. Tumblr: The Hard Sell
- 3. Tumblr! The easiest way to blog, but...
- 4. A blog simply indicates a place where you can update content regularly and easily.
- 5. A website doesn’t change enough to show that you as an artist continues to progress as time goes on.
- 6. A website: who you are
- 7. A website: who you are A website with “blog” elements: why you are, how you become you
- 8. Tumblr: The Hard Sell
- 9. Tumblr: The Hard Sell
- 10. Tumblr can be...
- 11. Tumblr can be...
- 12. Tumblr can be...
- 13. Tumblr can be...
- 14. Tumblr can be...
- 15. Tumblr can be...
- 16. ...for journalism. http:// livelymorgue.tumblr.com
- 17. ...for journalism. http:// newsweek.tumblr.com
- 18. ...for journalism. http:// vogue.tumblr.com
- 19. ...a source of interesting http:// geometrydaily.tumblr.com
- 20. ...a source of interesting http:// scientificillustration.tumblr.com
- 21. ...a source of interesting http:// thingsorganizedneatly.tumblr.com
- 22. ...a source of interesting http:// fashiontipsfromcomicstrips.tumblr.c om
- 23. ...for artists. http:// thenearsightedmonkey.tumblr.com
- 24. ...for artists. http://neil-gaiman.tumblr.com
- 25. ...for artists. http://iam.beyonce.com
- 26. ...for artists. http:// beckystrauss.tumblr.com
- 27. ...for artists. http:// incidentalcomics.tumblr.com
- 28. ...for artists. http:// mortdarvis.tumblr.com
- 29. ...for artists. http://kickintheeyes.tumblr.com
- 30. ...for artists. http:// skyscomics.tumblr.com
- 31. ...for artists. http:// justinbayer.tumblr.com
- 32. ...for writers. http:// wonderwomanproject.tumblr.co m
- 33. ...for writers. http:// rcengelsman.com
- 34. ...for writers. http:// maayanplaut.com
- 35. Tumblr: Inside
- 36. Tumblr: Inside Private Track Listen Follow
- 37. Tumblr: Inside The EASIEST way to manage all kinds of stuff you might
- 38. Managing within Tumblr Managing static content Managing changing content
- 39. Managing static content Create pages about you: Bio Performances Your work Accolades
- 40. Managing static content Inside:
- 41. Managing static content Outside:
- 42. Managing static content Inside:
- 43. Managing static content Outside:
- 44. Managing static content Inside:
- 45. Managing changing Update with anything that is new. New work Upcoming performances Accolades Personality: photos, interviews, video/audio
- 46. Managing changing Text (original writing) Links (outside writing) Photos (headshots, performances) Audio and video - best hosted outside
- 49. Okay. Sold? Outside: pretty website. All me! Inside: Inspiration, listening, community. Centralized: all my work in one place Simple. Simple. Simple.
Editor's Notes
- \n
- So now, Tumblr. I know I’m supposed to do a hard sell on this tool to you all, but I figured I would introduce it as I see it.\n
- Tumblr has been dubbed “the easiest way to blog” and while I don’t want to get hung up on the phrase “blog” I’m going to spend two seconds discussing this element, since it’s important.\n
- A blog simply indicates a place where you can update content regularly and easily. At this point, a website isn’t enough when showcasing yourself online -- you aren’t a static person, you’re doing something new and original all the time, and as an artist, this is VERY IMPORTANT. I’m skeptical of every site I see that doesn’t have a changing (or timely) element to it because I don’t know whether a site was created last week or last year or a decade ago (maybe I can tell this last one...). As a person, I know that my ideas and actions are different every day, and that a singular site with my name is not enough. That can tell you who I am, but not why I am.\n
- A blog simply indicates a place where you can update content regularly and easily. At this point, a website isn’t enough when showcasing yourself online -- you aren’t a static person, you’re doing something new and original all the time, and as an artist, this is VERY IMPORTANT. I’m skeptical of every site I see that doesn’t have a changing (or timely) element to it because I don’t know whether a site was created last week or last year or a decade ago (maybe I can tell this last one...). As a person, I know that my ideas and actions are different every day, and that a singular site with my name is not enough. That can tell you who I am, but not why I am.\n
- A blog simply indicates a place where you can update content regularly and easily. At this point, a website isn’t enough when showcasing yourself online -- you aren’t a static person, you’re doing something new and original all the time, and as an artist, this is VERY IMPORTANT. I’m skeptical of every site I see that doesn’t have a changing (or timely) element to it because I don’t know whether a site was created last week or last year or a decade ago (maybe I can tell this last one...). As a person, I know that my ideas and actions are different every day, and that a singular site with my name is not enough. That can tell you who I am, but not why I am.\n
- A blog simply indicates a place where you can update content regularly and easily. At this point, a website isn’t enough when showcasing yourself online -- you aren’t a static person, you’re doing something new and original all the time, and as an artist, this is VERY IMPORTANT. I’m skeptical of every site I see that doesn’t have a changing (or timely) element to it because I don’t know whether a site was created last week or last year or a decade ago (maybe I can tell this last one...). As a person, I know that my ideas and actions are different every day, and that a singular site with my name is not enough. That can tell you who I am, but not why I am.\n
- In many ways, Tumblr is a house. From the outside, you can see the facade, the mailboxes, the landscaping, the paint color, the windows, and maybe some little glimpses of things on the inside if someone opens the blinds or walks in or out the door. From the outside, change is gradual but noticeable (but don’t sit and stare at the house forever, because that’s creepy).\n\nFrom the outside, Tumblr is a beautiful version of yourself. It is a website. It’s a balance of static content and changing things -- because you, as an artist, are developing and changing all the time, but there are still some very vital things that you would want to keep constant about yourself (like a bio or a resume or a contact page).\n
- From the inside, there are all these things that make it your home. Your decorations, your furniture, your belongings are what make you happy to be there. The inside is where you live and work, and where you can spend time with people that you decide to bring in.\n\nFrom the inside, Tumblr has two purposes: yes, it’s a social network and yes, it’s the simplest way I’ve found to organize and post different kinds of content to an outward facing website.\n
- So, what can Tumblr be?\n
- Gifs\n
- Cats,\n
- memes,\n
- fandoms\n
- a lot of reposted content. Tumblr can also be...\n
- Journalism\n
- Journalism \n
- Journalism\n
- A source of interesting information, usually through themed blogs.\n
- A source of interesting information, usually through themed blogs.\n
- A source of interesting information, usually through themed blogs.\n
- A source of interesting information, usually through themed blogs.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- But here’s what else Tumblr can be: professional.\n
- Professional!\n\nEnough from the outside. It’s a sleek outward-facing place for people to find you and it’s yet another thing you can link to your about.me, link to your about.me here, and start to close the loop of getting folks to find more of what you want to share about yourself online.\n
- This is what Tumblr looks like from the inside, which has two purposes: this is where Tumblr is a social network and from where you post your work.\n
- Social Network: You can follow Tumblrs you find interesting, you can track conversation through the Tumblr search (based on the tagging system -- more on this in a few minutes). This is a place to listen to things that interest you (or even listen to things that are said about you or your work), to follow Tumblr blogs that you find interesting, thought-provoking, or inspiring, and to manage the internal messaging system.\n
- You can also approach Tumblr as a content management system -- that is, how you decide to publish things to the web. It is, quite simply, a content management system which has some changing blog-like elements, which is nice because it can change as you change and develop, but it functions as the internal structure of website management system as well. Creating and keeping static content current is extremely simple within the Tumblr framework, but for us, we know that we’ve got different kinds of things that we might like to share as we develop.\n\n
- \n\n
- All but the first item on this list can self-populate based on your tags. DEMO ON TUMBLR.\n
- All but the first item on this list can self-populate based on your tags. DEMO ON TUMBLR.\n
- All but the first item on this list can self-populate based on your tags. DEMO ON TUMBLR.\n
- All but the first item on this list can self-populate based on your tags. DEMO ON TUMBLR.\n
- All but the first item on this list can self-populate based on your tags. DEMO ON TUMBLR.\n
- All but the first item on this list can self-populate based on your tags. DEMO ON TUMBLR.\n
- Updating with all kinds of things.\n
- First thing to embrace in when it comes to managing is this top bar -- your internal management system. As an artist, you probably have a variety of things you’d like to share: a recent photo from a performance, a studio audio or video recording, a link to a review, or perhaps a short announcement of an upcoming performance. Posting any one of these things is as simple as clicking the associated image, filling out the appropriate fields, tagging it (more on this in a bit), and clicking Create Post. GO TO TUMBLR\n\nBoom. See how easy that was? Every new thing I post gets linked out there in the internet world somewhere, which helps drive traffic to my site and boosts my internet presence that much farther. The secret to getting higher results is to make and share more stuff.\n\n
- First thing to embrace in when it comes to managing is this top bar -- your internal management system. As an artist, you probably have a variety of things you’d like to share: a recent photo from a performance, a studio audio or video recording, a link to a review, or perhaps a short announcement of an upcoming performance. Posting any one of these things is as simple as clicking the associated image, filling out the appropriate fields, tagging it (more on this in a bit), and clicking Create Post. GO TO TUMBLR\n\nBoom. See how easy that was? Every new thing I post gets linked out there in the internet world somewhere, which helps drive traffic to my site and boosts my internet presence that much farther. The secret to getting higher results is to make and share more stuff.\n\n
- First thing to embrace in when it comes to managing is this top bar -- your internal management system. As an artist, you probably have a variety of things you’d like to share: a recent photo from a performance, a studio audio or video recording, a link to a review, or perhaps a short announcement of an upcoming performance. Posting any one of these things is as simple as clicking the associated image, filling out the appropriate fields, tagging it (more on this in a bit), and clicking Create Post. GO TO TUMBLR\n\nBoom. See how easy that was? Every new thing I post gets linked out there in the internet world somewhere, which helps drive traffic to my site and boosts my internet presence that much farther. The secret to getting higher results is to make and share more stuff.\n\n
- - From the outside, all people see is my name and the work I put out there.\n\n- From the inside, I can find inspiration from other people talking about, well, anything, but in particular, social media and photography.\n\n- The community. Tumblr’s hit it big with the young folks -- over 50% of their user base is under 25 and that data’s from last year! (http://blog.comscore.com/2011/08/tumblr_user_growth_accelerates.html) That means that connecting with other budding artists from the inside is a distinct and very realistic possibliity.\n\n- It’s hard to find a place to centralize all my work. Tumblr doesn’t discriminate when it comes to different kinds of media, and tagging will help me pre-sort my information.\n\n- Simple. Easy to set up, easy to update, very easy to redirect to an actual URL.\n