A short presentation analysing problem statement, product solution and benefits of Customer Centric Ad Sales Portal .

1. Customer Centric Ad Sales Portal
Man Singh

2. Why do we need Customer Centric Ad Portal?
1. Cumbersome Process –
a. The process of selling advertisement through traditional method through phone calls and direct visit is time consuming.
b. The sending ad through emails and posts makes the posting of ads very lengthy.
c. The traditional methods of payment are very cumbersome and time consuming process.
2. Lack of data for decision making by customers – Customers need demographic and geographic data to make the decision for a
targeted ad campaign.
a. Customers do not get structured data about the geographic and demographic users set.
b. The data provided is sometimes difficult to use.
c. Customers find it difficult to compare the data across their user set i.e. age, location etc.
3. Lack of Advertisement Planning –
a. Customers many times do not have any advertisement plan.
b. Customers lack skills to formulate advertisement plan based on their firm size, target buyers, product and services of the firm etc.
Problem Statement

3. Why do we need Customer Centric Ad Portal?
4. Customer support service –
a. A typical Interactive Voice Response customer support interaction has many, often frustrating, steps.
b. Moreover, it requires investment in infrastructure and human resources.
c. It is difficult to provide 24*7 customer service support through traditional means.
5. Opaque customer behavior –
a. The traditional method of selling advertisement has very little to know about the customer behavior.
b. As a result, it fails to reap the benefits of potential buyers.
Problem Statement

4. How can we solve the existing problems?
1. Online Ad Booking Portal –
a. A user will be able to post the ad through the online portal.
b. Online payment gateway system will be integrated which will enable the transaction through Net Banking, Credit Cart,
Debit Card and Mobile Wallet.
c. The success of ad posting shall be communicated to the customer through notifications and emails.
d. This portal shall contain the ad template for different types of customer requirements.
2. Clickstream Analytics –
a. The system of collecting clickstream data and analysing will be developed using sequence pattern discovery and
clustering to discover different customer behaviour. These can then be deployed to mediate in future customer
navigation in real time.
b. The stack used depends on the volume of the data being collected but typically we use only open source platforms for
the same.
c. Data about how a customer got to the site, what a customer engage with, view or read on the site can be fetched.
Product Strategy

5. How can we solve the existing problems?
3. Chatbot –
a. Chatbot shall be developed for sales and customer service.
b. These use natural language and deep learning models to identify intents, named entities and learn ideal responses to
utterances.
4. Ad History of Customers –
a. Customers will be able to look and search their previously posted ads on the platform.
b. If customers wish to post any previous ad again, he will be able to post just by one click.
5. Ad Planner – Ad Planner will suggest optimized planning for the advertisement for customers based on
a. Target buyers
b. Budget
c. Product and Services of the firm.
d. Location
Product Strategy

6. How can we solve the existing problems?
6. Advertising Tips –
a. Tips for advertising strategies shall be provided to the customers based on the advertising concepts.
b. It will suggest how to create an ad
7. Rate Card –
a. Rate Card in price and ad (location, size and type of ad) matrix will be displayed.
b. A customer will be able to see the price based on the specifications of ad filled an simple form.
c. The newspaper shall be able to show the ad space discounts and combo offers etc.
d. Loyalty points for customers can be given.
8. ERP integration for easy interface – SAP/CRM – This system shall automatize the related process of ad sales.
a. Automatic invoice generation
b. Automatic updating of the transaction to the finance department etc.
Product Strategy

7. How can we solve the existing problems?
9. Speech to Text API of Google – It will result in fast and easy search even for a non tech-savvy customer.
10. Questionnaire for Customer Database – An interactive form shall be developed to fetch the customer data.
Product Strategy

8. 1. Process Simplification – The Customer Centric Ad Portal simplifies the process of posting ads and saves a lot of time of customers
2. Cost Effectiveness –
a. It can cut the expenditure on the human resource of sales and customers care.
b. The more competitive pricing can be achieved through such cost cutting.
3. User Friendliness –
a. It can provide 24*7 service
b. The chatbot is easier to use than most other forms of technology because it is exclusively based on the intuitive human language.
c. While websites are based on different visual interfaces that the user has to learn to navigate, with the chatbot the user will only have
to text or speak to it to start the interaction. Chatbot provides the speedy solution to queries as a website might spend seconds or
even minutes loading, the bot loads instantly and will only get faster as research in the field of artificial intelligence moves forward.
d. the chatbot enables a very personal communication with the client. It is possible to embed the identity of your business into the bot
in a number of ways; for instance, the bot can learn how to speak the specific language that characterizes you and your brand.
Benefits

9. 4. Faster decision making by customers – The demographic and geographic subscription data of the publications will help
customers taking speedy decisions and in turn boost the sales growth.
5. Targeted marketing and business strategy – The clickstream analytics shall the data to the marketing and business teams. This
data can be used for the following purpose. The newspaper can know the preferences of a customer and thus devise better sales
strategies to target customers.
6. Customer Relations – Tools like Ad-planner and Ad Tips will help develop the trust of customers which will likely increase the
revenue in long run.
Benefits