From Over the Air, 2011, Bletchley Park, UK. The mobile web—or whatever we want to call it—is still in its Wild West phase, crazy, chaotic and exciting. Right now, being successful on the web is getting more complicated, to the point that it can feel impossible to succeed. We can’t fix everything right now, but by thinking in a future-friendly manner and relinquishing control we never had in the first place, we can help shape the future of the web.