2. INTRODUCTION
PRODUCT LINE:A group of products that are clearly related because
they function in a similar manner are sold to the same customer groups,
are marketed through the same type of outlets or fall within given price
ranges
PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT
is the set of all products and items a particular seller offers for sale
OTHER TOPICS DISCUSSED:
PRODUCT LINE LENGTH:STRETCHING
: FILLING
PRODUCT MIX:WIDTH
:LENGTH
:DEPTH
23. PRODUCT MIX OF
NESTLE
Milk products and nutrition
Beverages
Prepared dishes and cooking aids
Chocolates and confectionary
Vending and food services
