iPad lancering AutoWeek iPad app

1. Emerce eDay, 16 september 2010 Lieneke van den Heuvel: Publisher Auto

3. Gek op de iPad, maar soms…

4. 360 º Strategie Mobile devices: 100.000 downloads Website: 1,5 mln unique visitors Auto Week Brand Extensions Social Media Magazine > 100.000

5. Aanwezig in elke fase van aankoopproces Inspiring content Search, find & obtain Reliable buy Maintenance CPM CPC CPL CPS Finance Maintenance

7. Doelgroep: magazinelezers of...? Auto Week Magazine Male Age: 15-49 Social class: B1/B2/C Family Stage: 2-person household Household with young children Auto Week Website Male Age: 15-45 Social class: A/B1/B2 Family Stage: Middle aged 2-person household without children Household with young children Auto Week iPad app Male Age: 18-40 Social class: A/B1/B2 Family Stage: Young 2-person household without children Household with young children Other: Trend watcher Gadget lover Early adopter Potential brand ambassador

8. Concept App: kiosk of meer? E. My Auto Week Kiosk MultiTests Filter brand/model Magazine Paid Content: in app purchases News Tests Reviews Free Content: within the app Specs

9. Magazine: 1 op 1 overnemen? FIRST PHASE: half the magazine, twice as rich! SECOND PHASE : distinctive content, maximum experience! THIRD PHASE: in app purchases

11. Business Model “ Show me the money!”

14. Multimediale Lancerings Campagne: print, online, mobiel, NU.nl iPad, social media

15. Gek op de iPad, maar…

16. Projectteam iPad: blijf communiceren… Apple Store Techniek extern Redactie Marketing/Sales Adverteerders Techniek intern

19. We proudly present…

20. Demo: AutoWeek iPad app, edition 1

21. VRAGEN???