luxoft software development

1. For more information about Luxoft, visit
www.luxoft.com
www.luxoft.com/financial-services/
case study
Client Relationship Management System
for Global Investment Bank
Summary
26.09.2012
Build a vertical client relationship management (CRM) solution that is tailored to
the global investment bank’s strategies and business processes.
uu Client: A top five global investment bank
uu Business Area: Client Relationship Management
uu Technology Set: Oracle, Java, Hibernate, ORM, Spring Framework/
MVC, Liferay portal, SSO, Cognos
uu Integration: Dealogic, BoardEx, Lotus Notes/Outlook, proprietary
revenue and credit systems
uu User Profile: Sales Managers, Global Relationship Managers, Senior
Executives within CIB/Global Banking divisions
Over 5000 users worldwide
uu Geography: Americas, Europe, and Asia
uu Relationships Status: Ongoing ODC, Fixed Price
uu Services Provided: Full cycle: Business analysis, Development,
QA/Testing, Maintenance
uu Team Size: Over 30 team members
uu Duration: Over 5 years development and maintenance

2. Business Challenge
The bank’s Corporate Investment and Global Banking divisions needed
to improve the quality and efficiency of their client relationships and to
decrease overall transactional costs. To achieve greater agility in the market,
the bank defined the following high-level requirements for the
CRM solution:
uu Standardize client information across the global banking departments
and divisions
uu Add marketing functionalities to improve the quality of client
relationships
uu Provide key performance measurements for client relationships and
market data to improve decision support
uu Provide support for finely-grained, bank-specific entitlement rules
uu Develop a plan for user adoption and business process unification
uu Develop a migration and rollout plan that will eventually absorb and
replace all legacy CRM applications used by the global investment
banking divisions
02Luxoft - Case Study
Luxoft Delivered Solution
Luxoft built a solid foundation with a client-centric database that
consolidates and distributes the client information across the bank based
on the bank’s client hierarchy, to improve user adoption while unifying the
business processes.
The system is integrated with multiple sources of data, downstream
consumers, and external data providers to enhance decision-making and
alignment with the bank’s overall strategies. Its unique security model
provides secure access to data via entitlement rules without sacrificing the
application’s ease-of-use. The state-of-the-art technology platform, with
extensive use of open source components, provides cost-effectiveness,
maintainability, scalability, and performance. The functional highlights of
the CRM application include a client workbench concept to aggregate and
distribute client data:
uu Contact management tools provide comprehensive client contact
details with BoardEx integration for new business development

3. 03Luxoft - Case Study
uu Relationship management tools for the client service team, along with
visual tools to explore the client relationship network and to determine
relationship strength
uu Client interaction tools such as Forward Calendar that is integrated
with multiple mail clients (Outlook or Lotus Notes) and Call Reports for
logging meeting results with entitlements for highly sensitive content
uu Client Wallet provides analytical views of the bank’s performance for a
particular client compared to competitors and the overall performance
of the respective industry sectors, regions and products
uu Pipeline management tools log prospective deals and opportunities,
and provide a deals pipeline workflow to track deals from pitched to
closed status
uu Marketing management tools for events, materials, and campaigns
uu Client Financial tools give visibility to revenues, credit and risk-adjusted
return on capital, and credit ratings; client profitability analysis; and a
comprehensive market intelligence dashboard for industry analysis
uu Advanced reporting with a comprehensive MIS subsystem
uu Advanced search facility
uu Entitlements management using industry- and bank-specific rules
uu Configurable layout for ease of use and to facilitate adoption
The application is used in all of the bank’s locations across the Americas,
Europe and Asia. There are currently over 5,000 registered users from sales
managers to senior executives.

4. 04Luxoft - Case Study
Benefits
The bank realized incremental savings with the new CRM application that
provided the following key benefits:
uu Accurate, up-to-date, and comprehensive views of each client
relationship
uu Improved cross-selling capabilities due to the data being split into
a single-client view concept
uu Improved user experience through intuitive user interface and ease
of navigation
uu 9,000 hours of yearly labor savings for call reports logging only
uu 30-40% estimated development cost reduction from outsourcing to
Luxoft
uu Improved functionality, flexibility and performance when compared
with legacy applications
uu Major cost savings as a result of moving to open source components
uu and hardware decommissioning
Customer Feedback
“Our Luxoft team continually proves that they are as committed to our success
as we are, that they are prepared to lead rather than simply follow, ensuring
that we get the best possible solution based on an objective assessment.”
Daniel Marovitz, Managing Director, Head of Product Management,
GTB & COO of Technology and MIS

5. About luxoft
Luxoft, a principal subsidiary of IBS Group, is a provider of advanced
application and software engineering outsourcing services for global and
regional enterprises. Luxoft builds partnerships with its clients, such as
Boeing, IBM, Deutsche Bank, UBS, Harman, Avaya, Alstom, and Sabre, based
on the culture of engineering excellence, innovation, and deep domain
expertise. Luxoft offers international delivery capability through its network
of state-of-the-art delivery centers in North America, Eastern Europe, and
Asia. Luxoft`s customers benefit from the right mix of technology skills,
industry knowledge, proprietary processes and methodologies, and a
choice of engagement models.
For more information about Luxoft, visit
www.luxoft.com
www.luxoft.com/financial-services/
© 2012 Luxoft