brief

1. Creative Brief Example – Study

2. For this brief, the client(s) involved with this projectare the internal sponsors
of it – listed as John Keller, Tom Scanian, Terry Price and Don Render.
This brief requires that a study be produced, along with a ‘blue paper’ that
outlines the concept of the study, as well as the resulting findings and
conclusions of the study’s researchers.
The timeline for this brief is fromthe intended time of acquisition until April
10th
, which is when the blue paper is due to be in. Depending on the starting
date, such a study would likely take place in a time period of 3-6 months.
The product AKA the study is intended to be aimed towards larger figures in
the communications industry, such as senior management members and
members of company boards.
In terms of legal and ethical implications, the study will need to comply with
ethical standards applied to any sortof research:it will need to be accurate to
the facts that it acquires and must avoid misrepresenting the truth.