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A	
  large	
  number	
  of	
  stakeholders	
  are	
  publishing	
  diabetes	
  videos	
  Health	
  Informa8on	
  is	
  moving	
  to	
  social	
  media	
  pla:orms	
  [1]	
  	
  
(e.g.	
  blogs,	
  	
  TwiCer,	
  YouTube):	
  
Figh%ng	
  Irrelevant	
  Health	
  Videos	
  in	
  YouTube:	
  	
  	
  	
  	
  	
  
a	
  Social	
  Network	
  Analysis	
  Approach	
  
Luis	
  Fernandez-­‐Luque	
  (luis.luque@norut.no),	
  Northern	
  Research	
  Ins8tute	
  –	
  Norut,	
  Tromsø,	
  Norway	
  
Randi	
  Karlsen,	
  Computer	
  Science	
  Department,	
  University	
  of	
  Tromsø,	
  Norway	
  
Genevieve	
  B	
  Melton,	
  University	
  of	
  Minnesota	
  (Ins8tute	
  for	
  Health	
  Informa8cs),	
  Minneapolis,	
  USA	
  
Ignacio	
  Basagoi8,	
  ITACA-­‐TSB,	
  Technical	
  University	
  of	
  Valencia,	
  Spain	
  
Introduc8on	
  
There	
  are	
  300+	
  channels	
  from	
  
US	
  hospitals	
  with	
  20,000+	
  
videos	
  (most	
  of	
  which	
  are	
  on	
  
YouTube).	
  
	
  
The	
  informa8on	
  society	
  lives	
  
in	
  a	
  constant	
  state	
  of	
  
informa8on	
  overload.	
  
Relevant	
  videos	
   Irrelevant	
  videos	
  
Web	
  Informa8on	
  Retrieval	
  tools	
  (e.g.	
  Google,	
  Bing)	
  are	
  widely	
  
used	
  by	
  health	
  informa8on	
  consumers.	
  	
  
	
  
Many	
  search	
  algorithms	
  are	
  based	
  on	
  Social	
  Network	
  Analysis	
  
theory.	
  	
  
	
  
Hyperlinks	
  are	
  used	
  as	
  endorsement	
  indicators.	
  Hubs	
  and	
  
PageRank	
  search	
  algorithms	
  are	
  examples	
  of	
  this.	
  
	
  
	
  
Web	
  Informa8on	
  Retrieval	
  
Mo%va%on:	
  popular	
  videos,	
  with	
  many	
  incoming	
  links,	
  may	
  not	
  
be	
  relevant	
  for	
  health	
  informa8on	
  consumers	
  (e.g.,	
  jokes,	
  
polemic	
  issues,	
  singers,	
  spam).	
  
	
  
	
  
	
  
	
  
Our	
  Approach	
  
Two	
  physicians	
  evaluated	
  the	
  top	
  20	
  channels	
  retrieved	
  using:	
  
1)	
  our	
  approach;	
  and	
  2)	
  YouTube's	
  search	
  engine.	
  
	
  
Aim:	
  to	
  evaluate	
  whether	
  or	
  not	
  they	
  would	
  recommend	
  each	
  
channel	
  to	
  their	
  pa8ents.	
  
	
  
The	
  agreement	
  of	
  the	
  recommenda8ons	
  from	
  both	
  reviewers	
  
was	
  evaluated	
  using	
  Cohen	
  Kappa	
  (0.48-­‐moderate	
  agreement).	
  
Using	
  YouTube	
  API;	
  we	
  extracted	
  217	
  channels	
  with	
  the	
  
keyword	
  “Diabetes”.	
  5119	
  videos	
  and	
  525	
  links	
  were	
  extracted	
  
(e.g.,	
  subscrip8ons,	
  favorites	
  and	
  friendships).	
  	
  
	
  
We	
  ranked	
  the	
  top	
  20	
  channel	
  authori8es	
  with	
  the	
  HITS	
  
algorithm	
  [2]	
  using	
  JUNG	
  API	
  [3].	
  	
  
	
  
	
  
	
  
	
  
Methods	
  
Our	
  list:	
  Channel	
  reviewers	
  recommended	
  12	
  out	
  of	
  19	
  (63%)	
  	
  
of	
  the	
  channels	
  from	
  our	
  list.	
  	
  Only	
  2	
  out	
  of	
  19	
  (11%)	
  channels	
  
from	
  our	
  list	
  were	
  not	
  recommended	
  by	
  either	
  physician.	
  
	
  
YouTube’s	
  list:	
  it	
  had	
  10	
  out	
  of	
  19	
  (53%)	
  channels	
  
recommended	
  by	
  both	
  reviewers.	
  7	
  out	
  of	
  19	
  (37%)	
  channels	
  
were	
  not	
  	
  recommended	
  by	
  either	
  clinician.	
  
	
  	
  
Note:	
  two	
  YouTube	
  users	
  removed	
  their	
  channels	
  during	
  the	
  evalua8on	
  process.	
  	
  
Results	
  
By	
  analyzing	
  the	
  YouTube	
  Diabetes	
  Community	
  we	
  can	
  infer	
  
knowledge	
  on	
  content	
  quality.	
  Specially	
  to	
  filter	
  the	
  less	
  
recommended	
  channels.	
  
	
  
This	
  provides	
  promise	
  for	
  new	
  techniques	
  based	
  on	
  
Collabora8ve	
  Filtering	
  and	
  Collec8ve	
  Intelligence.	
  
Our	
  future	
  research	
  will	
  look	
  into	
  a	
  new	
  search	
  engine	
  for	
  
health	
  videos	
  .	
  
	
  
	
  
Conclusions	
  
Project	
  Informa8on	
  
	
  
	
  
	
  
	
  
	
  
Our	
  approach:	
  extracted	
  
informa8on	
  from	
  the	
  diabetes	
  
community	
  in	
  YouTube	
  to	
  find	
  
"high	
  quality"	
  channels.	
  
hCp://commons.wikimedia.org/wiki/File:PageRank-­‐hi-­‐res.png	
  
Favorite	
  
References	
  
[1]	
  S	
  Fox,	
  S	
  Jones.	
  The	
  Social	
  Life	
  of	
  Health	
  Informa8on.	
  Pew	
  Research	
  Center.	
  June	
  2009.	
  	
  Archived	
  
at:	
  hCp://www.webcita8on.org/5uSBNoUUr	
  
[2]	
  Jon	
  M.	
  Kleinberg.	
  1999.	
  Authorita8ve	
  sources	
  in	
  a	
  hyperlinked	
  environment.	
  J.	
  ACM	
  46,	
  5,	
  
September	
  1999,	
  604-­‐632.	
  DOI=10.1145/324133.324140	
  
hCp://doi.acm.org/10.1145/324133.324140	
  	
  
[3]	
  HITS	
  Implementa8on	
  in	
  JUNG,	
  Archived	
  in	
  hCp://www.webcita8on.org/5uSAOBYNs	
  
This	
  project	
  has	
  been	
  co-­‐funded	
  by	
  the	
  
Tromsø	
  Telemedicine	
  Laboratory,	
  a	
  
Centre	
  for	
  Research-­‐based	
  Innova8on	
  
supported	
  by	
  the	
  Norwegian	
  Research	
  
Council.	
  

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Youtube Health Videos: a trust based search approach

  • 1. A  large  number  of  stakeholders  are  publishing  diabetes  videos  Health  Informa8on  is  moving  to  social  media  pla:orms  [1]     (e.g.  blogs,    TwiCer,  YouTube):   Figh%ng  Irrelevant  Health  Videos  in  YouTube:             a  Social  Network  Analysis  Approach   Luis  Fernandez-­‐Luque  (luis.luque@norut.no),  Northern  Research  Ins8tute  –  Norut,  Tromsø,  Norway   Randi  Karlsen,  Computer  Science  Department,  University  of  Tromsø,  Norway   Genevieve  B  Melton,  University  of  Minnesota  (Ins8tute  for  Health  Informa8cs),  Minneapolis,  USA   Ignacio  Basagoi8,  ITACA-­‐TSB,  Technical  University  of  Valencia,  Spain   Introduc8on   There  are  300+  channels  from   US  hospitals  with  20,000+   videos  (most  of  which  are  on   YouTube).     The  informa8on  society  lives   in  a  constant  state  of   informa8on  overload.   Relevant  videos   Irrelevant  videos   Web  Informa8on  Retrieval  tools  (e.g.  Google,  Bing)  are  widely   used  by  health  informa8on  consumers.       Many  search  algorithms  are  based  on  Social  Network  Analysis   theory.       Hyperlinks  are  used  as  endorsement  indicators.  Hubs  and   PageRank  search  algorithms  are  examples  of  this.       Web  Informa8on  Retrieval   Mo%va%on:  popular  videos,  with  many  incoming  links,  may  not   be  relevant  for  health  informa8on  consumers  (e.g.,  jokes,   polemic  issues,  singers,  spam).           Our  Approach   Two  physicians  evaluated  the  top  20  channels  retrieved  using:   1)  our  approach;  and  2)  YouTube's  search  engine.     Aim:  to  evaluate  whether  or  not  they  would  recommend  each   channel  to  their  pa8ents.     The  agreement  of  the  recommenda8ons  from  both  reviewers   was  evaluated  using  Cohen  Kappa  (0.48-­‐moderate  agreement).   Using  YouTube  API;  we  extracted  217  channels  with  the   keyword  “Diabetes”.  5119  videos  and  525  links  were  extracted   (e.g.,  subscrip8ons,  favorites  and  friendships).       We  ranked  the  top  20  channel  authori8es  with  the  HITS   algorithm  [2]  using  JUNG  API  [3].             Methods   Our  list:  Channel  reviewers  recommended  12  out  of  19  (63%)     of  the  channels  from  our  list.    Only  2  out  of  19  (11%)  channels   from  our  list  were  not  recommended  by  either  physician.     YouTube’s  list:  it  had  10  out  of  19  (53%)  channels   recommended  by  both  reviewers.  7  out  of  19  (37%)  channels   were  not    recommended  by  either  clinician.       Note:  two  YouTube  users  removed  their  channels  during  the  evalua8on  process.     Results   By  analyzing  the  YouTube  Diabetes  Community  we  can  infer   knowledge  on  content  quality.  Specially  to  filter  the  less   recommended  channels.     This  provides  promise  for  new  techniques  based  on   Collabora8ve  Filtering  and  Collec8ve  Intelligence.   Our  future  research  will  look  into  a  new  search  engine  for   health  videos  .       Conclusions   Project  Informa8on             Our  approach:  extracted   informa8on  from  the  diabetes   community  in  YouTube  to  find   "high  quality"  channels.   hCp://commons.wikimedia.org/wiki/File:PageRank-­‐hi-­‐res.png   Favorite   References   [1]  S  Fox,  S  Jones.  The  Social  Life  of  Health  Informa8on.  Pew  Research  Center.  June  2009.    Archived   at:  hCp://www.webcita8on.org/5uSBNoUUr   [2]  Jon  M.  Kleinberg.  1999.  Authorita8ve  sources  in  a  hyperlinked  environment.  J.  ACM  46,  5,   September  1999,  604-­‐632.  DOI=10.1145/324133.324140   hCp://doi.acm.org/10.1145/324133.324140     [3]  HITS  Implementa8on  in  JUNG,  Archived  in  hCp://www.webcita8on.org/5uSAOBYNs   This  project  has  been  co-­‐funded  by  the   Tromsø  Telemedicine  Laboratory,  a   Centre  for  Research-­‐based  Innova8on   supported  by  the  Norwegian  Research   Council.