The survey results found that Skype (77%), Facebook (51%), and LinkedIn (32%) were the most used communication platforms. Most respondents reported an average experience using the current platform, with 15% never having used it and several comments being negative regarding usability, structure, and design. Ideas to improve included making emails more user-friendly in terms of readability and design, easy navigation, regional real-time online discussions for short periods, in-person discussions, reminders of ongoing discussions, and a short- and long-term calendar of discussions. Additional ideas were to classify members by interests and expertise, provide periodic summaries and updates, make the structure and ideas easily located through a central dashboard, use multiple communication

1. The Market Facilitation Initiative Communication Strategy

2. Summary of Survey’s Results Created: November 2009 (Detailed Results Annexed)

3. platforms members use the most Skype: 77% Facebook: 51% LinkedIn: 32%

4. users’ experience in current platform Most respondents (45%) have had an average experience (3 in scale of 1 to 5) 15% have never used it Several comments are negative in terms of usability, structure and graphic design

5. summary of ideas to improve (I) user-friendly emails (readability & design) easy navigation regional, real-time online discussions discussions for short periods of time in-person discussions reminders of ongoing discussions short- and long-term calendar of discussions

6. summary of ideas to improve (II) classify members according to interests and expertise periodic summaries and updates easy to locate, central dashboard of MaFI’s structure, products and ideas multiple communication platforms user-friendly log-in process reduce spam or irrelevant emails increase practical cases

7. Annex Survey’s Detailed Results (Red arrow indicates where new info starts on the slide)