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Social Media Study 2009 by People from Cossette This is PART 1 of a summary report for a study into social media behaviour by Canadian advertising agency People from Cossette. The goal of the research is to transcend trends and hype, avoid the brands and buzz of the moment, and focus on behaviour. The research covered Canada, the US and the UK.
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![[object Object],Q6-7. When you want to share information or discoveries that are important to you with your friends, what do you do? Are there any others? > All respondents, Canada/US/UK. (n=3,227) 78% 79% 76% 29% 8% 2% NET 32%. Americans are least likely to inform in person (20%), preferring e-mail (36%) and telephone (30%). An 11pts. jump vs. Fall’08 in Canada where study was first conducted. " Social media could replace e-mail as most popular means of sharing information " FULL DETAILS](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Conclusion Email
- 7. CONCLUSION Several habits were measured in this study that we feel are forming social media behaviour. FULL DETAILS Share links and recommend useful content Rate things (ex: five star system) Read blogs or personal web pages Write a review about products or services Share things about yourself Comment on others' personal pages or blogs Look up or read what others are sharing about themselves Maintain a personal web page or blog Upload photos/video to share with others Follow links others have found interesting Look at photos/videos others have uploaded CONTRIBUTE SHARE REACT LOOK TRANSMITTERS RECEIVERS
- 9. LUC-ANDRÉ CORMIER V.-P. RESEARCH MONTREAL 514.282.4688 [email_address] NOTE: This is a research brief. More information is available and we’ll be happy to answer your questions or analyze the data based on your specific requirements.
Editor's Notes
- Analysis :
- Analysis :
- C’est en filtrant l’image de marque proposée par l’annonceur dans les canaux push traditionnels que l’émetteur s’approprie une marque, étape essentielle avnat qu’il ne se plaise à véhiculer son regard personnel.