SiliconValleyInnovationProgram(SVIP)What is SVIPSVIP, the Silicon Valley Innovation Program,is an intensive program for innovators whowant to get up-to-date on the most currentmethods for developing innovation fromidea to market, learning from the bestpractices of leading-edge companies. SVIPis offered as a 1-week program held inSilicon Valley.
What is SVIPSVIP, the Silicon Valley Innovation Program, is an intensive program for innovators whowant to get up-to-date on the most current methods for developing innovation from idea tomarket, learning from the best practices of leading-edge companies. SVIP is offered as a1-week program held in Silicon Valley.SVIP Program Founders & PartnersForesight Valuation Group LLC (Palo Alto)FVG specializes in Intellectual Property valuation, strategy and business advisory services,helping companies, large and small, bring their innovation to market. FVG is based at theheart of Silicon Valley, and is closely afﬁliated with the Stanford Graduate School ofBusiness.LearningStartup (Italy, The Netherlands)LS provides experiential training for startups and innovators on leading-edgemethodologies for business idea development and innovation validation. LS is in charge ofthe Business modeling module of the Master in Complex Actions at SISSA, the Internationalschool of Advanced Studies in Trieste.Usque ad Sidera LLC (Seattle)UAS is an innovative company that bridges the existing gap between research and itsvalorization. UAS helps innovators and inventors achieve their goals and favor theexchange of knowledge.Our PartnersCREAX is a worldwide reference in innovation consulting. They add a systematic approachto the black box of innovation. Putting together accomplished innovation experts withcross-industry learning and a unique methodology, they provide breakthrough solutions totheir clients.
SVIP ParticipantsSVIP participants are entrepreneurs and innovators (managers, executives, MBAstudents/grads, etc) looking to learn ﬁrst-hand how to successfully launch a startup or aninnovation program within a company. The program takes place in Silicon Valley, the placewhere the most innovative companies ﬂourish. It is designed to meet the needs ofentrepreneurs, innovators, executives, managers and graduate students in business orscientiﬁc disciplines.The SVIP VisionEnterpreneurship: You will experience ﬁrst hand the US way of launching a company, withvery intense days of classes and interactions with global business leaders and experts.Networking: You are going to visit the key players in the world leading innovationecosystems on the US West Coast and you will have the opportunity to talk in person withthe people who are shaping the future of technology.Innovation: You are going to learn the most advanced methodologies for fosteringinnovation, as taught at the most prestigious Business Schools.SVIP Learning Objectives and Activities• Leading edge methodologies for managing innovation;• The most recent advancements in IP law and practices;• Valuation models and how to interact with VCs and investors;• Company visits for ﬁrst-hand Silicon Valley networking;• Understanding the US market and how it ﬁts your business modelSVIP Program LocationThe 1-week program is based in Silicon Valley, including visits to leading companies in theBay Area and start-ups. Classes and seminars will be held in Palo Alto at the OshmanFamily JCC, a state of the art facility for conferences and events at the heart of SiliconValley. The facility is equipped with advanced audio-video equipment, Wi-ﬁ Internet, andample free parking, and is conveniently accessible from the 101 Freeway (the main trafﬁcroute of Silicon Valley).SVIP Program FacultyEfrat Kasznik: President, Foresight Valuation Group LLC, IP and business valuationexpert; Stanford Business School lecturer, entrepreneur and start-up adviser.Leonardo Zangrando: Founder, LearningStartup, entrepreneurship and innovation trainerand coach, instructor of the MCA, International School for Advanced Studies.Luca Escoffier: CEO, Usque Ad Sidera LLC, IP and technology management expert, TTLFFellow, Stanford Law School, Adjunct Researcher at Waseda University, Tokyo. Start-upadviser and co-founder of The HUB Trieste.Josè D’Alessandro: President Europe, Blue Earth Network, Marketing Strategy &Innovation expert, entrepreneur, professor at LUISS University and other business schools,and an approved trainer of the Creax methodology.Dario D’Angelo: Currently an Advisory Software Engineer at the IBM Silicon ValleyLaboratory and chair of the IBM Silicon Valley Technical Vitality Council.Other lecturers might be added.
SVIP Program OutlineSVIP will be held in Summer 2013 during the following dates: 17 to 21 June and 24 to 28June 2013 in Palo Alto, California.Below is a planned agenda for the program: DAY 1 DAY 2 DAY 3 DAY 4 DAY 509:30 am Effectuation: a Understanding Financial modeling Creax-Luiss Innovation in the--- logic of thinking global and planning in Systematic Silicon Valley11:30 am of expert technology the early stage Innovation by Dario D’Angelo entrepreneurs transfer by Efrat Kasznik by Jose to build successful by Luca Escofﬁer d’Alessandro ventures by Leonardo Zangrando11:30 am Pretotyping: make How to develop a Business and IP Creax-Luiss The journey of a--- sure you are sound IP portfolio Valuation for Systematic Silicon Valley12:30 am building the right it in a startup fundraising Innovation startup before you by Luca Escofﬁer by Efrat Kasznik by Jose by TBD build it right d’Alessandro by Leonardo Zangrando12:30 am Lunch Lunch Lunch Lunch Lunch---02:00 pm02:00 pm SVIPathon and SVIPathon and SVIPathon and SVIPathon and SVIPathon and--- mentoring mentoring mentoring mentoring mentoring04:00 pm04:30 pm Company visit Company visit Company visit Company visit Pitch competition--- & potluck partyonward
SVIP Program CurriculumEffectuation & PretotypingInstructor: Leonardo ZangrandoIn this module you will discover the most recent techniques used by start-ups and largecompanies alike for accelerating the innovation process. Effectuation is a logic of thinking,discovered through scientiﬁc research, used by expert entrepreneurs to build successfulventures. Pretotyping is a way to test an innovation idea quickly and inexpensively bycreating extremely simpliﬁed, mocked or virtual versions of that idea to help validate thepremise that “If we build it, they will use it.”Understanding global technology transfer & How to develop a sound IP portfolio in astartupInstructor: Luca EscofﬁerIn this module you will get acquainted with the complex world of technology transfer andits regulation and practice. You will also develop some basic knowledge as to the strategiccreation and development of an IP portfolio while working for start-ups and medium-sizedorganizations. Finally, we will go through some exercises to put in practice the acquiredskills in IP strategy.FInancial Modeling & Business/IP ValuationInstructor: Efrat KasznikIn this module you will get ﬁrst hand experience with ﬁnancial planning and valuationtechniques for early stage startups. We will focus on modeling market rollout, revenue andmonetization strategies, and cost structures associated with the formation of a newventure. The speaker will share her experience as a start-up CFO and will reviewbootstrapping techniques for stretching your dollars to the maximum. Finally, we will goover the principals of business valuation for fundraising, and how to prepare your investorpresentations.Creax Systematic InnovationInstructor: Josè D’AlessandroIn this module you will learn a methodology to get the most out of your creative efforts andto face every business and technological challenge in a creative yet systematic way.Stemmed from the Russian TRIZ Creax puts together the best of Western and Easternmethodologies for creativity with a 79 million patent database and a user friendly SWinterface. You will learn it through a series of theoretical explanations and hands-onexercises.Innovation - a guide through the mind set, the process, and the dynamics of bringingideas to lifeInstructor: Dario D’AngeloIn this module you will familiarize yourself with methods for exploiting the value of an ideaand its framework. You will be able to enhance your ability to identify and generate newvaluable ideas, overcome the inevitable hurdles, and enable greater success in gettingyour ideas adopted.
SVIPATHON - building a pitch for your business ideaBuild your own pitch, during our daily SVIPATHON afternoon sessions, and test it at ourpitching session on the last day of the program. With a whole week dedicated to lettingyour creativity ﬂow, the SVIPATHON is a perfect opportunity to practice the art offormulating and pitching your idea to potential investors. Projects tackling world’s grandchallenges will be greatly encouraged (e.g. water, food, energy, etc.).Company VisitsEvery afternoon (from Monday thru Thursday) you will have the chance to visit a companybased in Silicon Valley. Potential candidates are IBM, Google, Oracle, startups, etc.Other Events in Silicon ValleySilicon Valley is the place to be if you are looking for startup-related or networking events(just check www.eventbrite.com) Our speakers will suggest event in advance (i.e. beforeyou come here) so that you can reserve tickets and might be able to attend fun andinteresting events at night, individually or in a group.Pitching Event & Potluck PartyThe very last day, you will have the opportunity to pitch your idea in front of your peers andinstructors and validate your assumptions after a week of hard work. To conclude theprogram, participants, speakers, and friends will gather for a potluck dinner to toast a greatweek of learning, networking and ideation.SVIP Program Cost and RegistrationThe cost of the program is USD $2,500 per person per week. The fees cover the tuition anddaily (5) breakfasts and refreshments (drinks, snacks during the day). Hotel, airfare,transportation, lunch and dinner are not included.Number of participants: min. 15, max. 35.For additional info, e-mail us at email@example.com.For registering, e-mail us the URL of your Linkedin proﬁle at firstname.lastname@example.org inorder to be considered and arrange a video interview. Selected participants will be notiﬁedwithin 2 weeks.Registration is open until April 30th. Early bird discount of 20% for payments received byFebruary 28th, 2013, and 10% for payments received by March 31th, 2013.Please note that it is participants’ responsibility to have all permits and/or visas required totravel from their country of origin to the United States of America. Failure to comply withtravel regulations will not entitle you to reimbursement.Method of paymentForty percent (40%) of the payment is due at the time of registration, and the balance (i.e.60%) is due six weeks prior to the start of the program. Cancellations are accepted until sixweeks prior the beginning of the program and will be subject to a $300 penalty fee whichwill be deducted from the ﬁrst installment.If one month prior to the start of the program the number of participants is less than 15, theprogram will be cancelled, and the payment will be reimbursed.
Bios of SVIP Founding Members Efrat Kasznik Efrat Kasznik is an intellectual property (IP) and valuation expert, entrepreneur, author and thought leader, with close to 20 years of consulting experience assisting clients with bringing their innovation to market. She is the founder and president of Foresight Valuation Group, a Silicon-Valley based IP valuation, strategy and start-up advisory ﬁrm. She teaches a class on IP Management at the Stanford Graduate School of Business, and is a frequent speaker and author on IP valuation and strategy issues. She specializes in analyzing and valuing IP portfolios and emerging technologies, and has worked with corporate clients that range in size from Fortune 100 to start-ups across a range of industries: telecommunications, cloud computing, network equipment, software, semiconductors, automotive, aerospace, chemicals, cleantech, nanotechnology, media, mobile apps and healthcare. Throughout her career, Efrat served as a co-founder and adviser to several start ups, including serving as Chief Financial Ofﬁcer at a Silicon Valley telecom start-up, and most recently, as a co-founder of an energy efﬁciency start-up. She routinely advises startups on topics related to business strategy, ﬁnancial modeling and IP portfolio management. Efrat received an MBA from the University of California, Berkeley, and a B.A. in Accounting and Economics from the Hebrew University, Jerusalem. Luca Escoffier Luca graduated in law from the University of Parma in 2001, he then earned a Master of Laws in intellectual property law in 2003 (WIPO). After some years spent in law ﬁrms and in an Italian nano-biotech company, he moved to Seattle in 2008 to work as a Visiting Lecturer at the University of Washington (“UW”) where he also earned in 2010 a Certiﬁcate in Business Administration from the Foster Business School. Luca writes regularly for international journals on intellectual property law, and he is a Fellow of the Stanford-Vienna Transatlantic Technology Law Forum. Luca was one of the four experts in intellectual property law that have been selected in 2009 as Fellows at the Institute of Intellectual Property in Tokyo, which is sponsored by the Japanese Patent Ofﬁce, to write a report on knowledge transfer activities in Europe and Japan. Luca is a Singularity University alumnus (GSP10) and from 2010 he has been working as an external licensing manager for the University of Trieste (Italy). Finally, since 2011, he is the CIO of Qurami, an Italian startup involved in the time saving business, and since October 2012 he is the co-founder and Director of The HUB Trieste. Leonardo Zangrando An Innovation entrepreneur, Leonardo created LearningStartup, a totally hands-on methodology supporting innovation and startups. LearningStartup is currently used at important Italian institutions supporting entrepreneurship such as the Master in Complex Actions at SISSA and Ofﬁcine Formative. Leonardo provides coaching, seminars and hands-on training for startups and innovation departments at large companies. Leonardo key theme is the efﬁcient use of resources, in terms of process efﬁciency increase, waste reduction, and full potential development. On these themes he developed a career in business management consulting and training. Challenging the silo-trap of large companies, he worked on projects ranging from Strategy, to Marketing & Sales, to Production, in several sectors, such as Pharma, Biotech, Wines & Spirits, Transportation, Logistics. MEng, MBA from IESE Business School in Barcellona, and First Level Degree in Pharma and Biotech Licensing from PLG-UK.
Other LecturersJosè D’Alessandro - President, Blue Earth Network in Europe.Jose has grown some of the worlds most iconic brands, including Coca-Cola, Sprite,Uncle Ben’s, Knorr, Pirelli, Dunlop, Vespa, and MotoGuzzi across the world, living in 5countries and coordinating up to 48, with an uncommon ability to work in multicultural andmultilingual environments. He managed innovation, turnarounds, marketing and sales andnew market entries, in FMCG, semi-durable goods and automotive, his roles ranging frommarketing manager to Business Unit director with full P&L, factory and R&D responsibility,his last position being Executive VP, Europe for Piaggio. A speaker at many universities (NYStern, HEC Paris, etc.) and conferences, he teaches a General Management, Negotiation& Sales at the Publitalia ’80 Marketing Sales and Communication MBA in Milan, Creativityand Innovation at the Luiss Univiersity in Rome and Strategy and Marketing at the ISTUDFoundation, in Baveno. He holds a business degree, and an MBA in Marketing andCommunication.Dario D’Angelo - Currently an Advisory Software Engineer atthe IBM Silicon Valley Laboratory in San Jose, CAWith over 22 yrs IT experience acquired in US and Europe, he specialized in the productslifecycle for several high proﬁle mainframe’s software includind IMS a product used by 90%of the “Fortune 1000” companies. His understanding of innovation can be attested by the9 patents ﬁled, along with several technical disclosures, and the creation of courses andlectures to foster innovation within and outside IBM. His experience in innovationmanagement has been strengthen by his effort as a GM of a Silicon Valley start-up and aslecturer at various departments at San Jose State University, CA about the dynamicsbehind creating an innovative mind-set. Chair of the IBM Silicon Valley Technical VitalityCouncil an IBM Academy Afﬁliate, collaborated and shared innovation education withprestigious international institutions including: Zhejiang University (China), TsukubaUniversity (Japan), Tsinghua University (China), Luiss Univeristy (Italy). Dario holds a BS inPhysics Degree equivalency.SVIP Sponsorship InformationFor SVIP sponsorship opportunities, please e-mail: email@example.com.Levels of sponsorships available (Platinum, Gold, Silver):- Platinum ($3,000):30-min presentation to the participants about your servicesYour company logo on SVIP printed materials, online communications and websiteLogo displayed and handout materials delivered on-site during the 5 day programExclusive vendor in your category- Gold ($1,500):30-min presentation to the participants about your servicesYour company logo on SVIP printed materials, online communications and websiteLogo displayed and handout materials delivered on-site during the 5 day program- Silver ($500):Your company logo on SVIP printed materials, online communications and websiteLogo displayed and handout materials delivered on-site during the 5 day program