Greg Sandusky's Presentation at TLMI's Annual Meeting

1. ARIZONA - 2011

2. TRENDZONE
TREND WATCH

3. TRENDS Consumption / Occasions
Festivals
Out and BBQs
about
Everyday House
at home Party
Line of Informal Bars
Formality dinner party Occasions
Social Events
gathering
Formal Restaurants
dinner party
Special /
celebratory

4. TRENDS Insights from our suppliers on closure and container development
Innovation / Benefits
 Re-sealability Much more permission Less conventional
Practicality packaging shapes and
 Robustness for transit to innovate across materials
Convenience
 Versatile size Festivals
these occasions
 Less wastage
Out and BBQs
about
Everyday House
at home Party
Line of Informal Bars
Formality dinner party Occasions
Practicality
Social Events
gathering becomes important
as occasions go
Formal Restaurants larger scale
dinner party
Tradition  Re-sealability
Premium Special /  Ease of opening
celebratory
‘Appearance’

5. TRENDS
Graphics: Customization/Collaboration
Absolute Brooklyn by
J&B Colour Editions Tru Blood O Positive
Spike Lee
Oronoco Rum (Brazil)
Communicates
Brazilian provenance
through the map
design embossed in
leather.
Smirnoff Electro Club Edition 1800 Tequila Artist Series Custom Designed Beer

6. TRENDS
Traditional Material/ Updated Shapes
Absolut Glimmer Restage Smirnoff Restage Captain
Bottle Morgan Bottle
Optimized Grip
Bottle
Self Illuminating Bottle

7. TRENDS
Sustainability
PET: Continued Growth Lighter Bottle Weight Aluminum Bottles
Recycled Glass. Eco Labels.
New Paper Bottle: World’s first totally
recyclable paper container. Made
from 100% renewable resources.
Eco Refill Vodka Pouches

8. TRENDS
Use Change Proposition
Wine Packaging Innovation
Said to have half the carbon
footprint of glass bottles and to
allow the wine to stay fresh up to
6 weeks after opening, the new
barrel contains 3 liters of wine
and retails for $29.99 USD.
Single Serve Mixer Packaging
Wine Sorbet / Freeze & Squeeze Variety Packs

9. CLOSURES
Bi-Injection
2 Piece 2 different materials WAK / Smooth ROPP
Same Material/2 Colors No visible Threads
Brand Aesthetic / Promotional
Using new advanced aluminum shaping
Process printing
technology Up to 6 colors

10. CONTAINERS- SENSORY IMPACT
Tactile Bottles
Add Texture to bottle
ACL Deco
Multicolor / 360
Degree “No label
Look”

11. CONTAINER – MATERIAL OPTIONS
Custom PET
Endless Shapes & Sizes
Aluminum Bottles
Graphics: Customization/Collaboration

12. CLOSURE INNOVATION
Consumer Interaction and Experience
Handling Experience,
Opening Experience,
Pouring Experience
Brand Aesthetic
Aluminium external with combination of top and side
embossing,
Can be foiled or printed, matte and gloss options.
Externally smooth aluminium screwcap.
Screw on application. Common bottle finish
for open pour and NRF.
Idea: Maximum decoration / Branding area

13. CLOSURE INNOVATION
Additional R&D Ideas
• Closure with Noise Sound when opening (technology unknown)
• Closure with Aroma Emanates a Smell/Fragrance (cross
contamination/inventory concerns)
• Vortex" Closure When Pouring injects Air that will Create a Type of
Foam
Rip Cap
Directed to a young and
versatile market. Rip Cap,
incorporates an easy-way-
open.
Soda Seal
This concept for a soda can would allow you to
cover up your pop and keep the fizz.

14. BOTTLE INSIGHT
Bottle Shape and Visual Appeal
Tactile, ACL Deco, Recycled, Aluminum

15. CONTAINER INSIGHT
Can Innovation Printed Can Ends
increase visibility and differentiation
Self Chilling Cans
• Refrigerant is Water
• No Pressure Vessels
• Zero Discharge
• 40F (23C) drop from Ambient
• Chilled Volume – 300mL
• Duration 20min-1.5hrs
• Does not dilute beverage
• Completely Recyclable

16. SUSTAINABILITY
Renewable Material Sources
Cane Fiber Paper White is made from 95% Sugar Cane fiber
waste (Bagasse) and 5% Hemp & Linen fibers. This material
seem like a “natural” for labeling rums and could provide a
positive marketing spin for our packaging. However, at a cost that
is more than double our current paper stock and limited global
availability, we would recommend it’s use on products with a
higher retail/lower volume.
Plant Bottle: 100% recyclable PET bottle made with up to
30% plant based material (sugar cane fiber waste &
molasses) which is a renewable resource. The material
reduces carbon emissions by 25% vs traditional PET. It also
does not contaminate the PET recycling stream, so it can be
recycled over & over. Development led by Coke (Dasani)
Plant PET
Heinz announced last week to expand
use of the technology

17. LABEL INSIGHT
Shrink Sleeve Techniques
Shrink Sleeve/Capsule versatile,
Customizable,inventory friendly, tamper
evident
− Matte/Gloss Varnishes, full color,
tax stamp/neck label look
Full Shrinks decorative and protective. Provides large, 360, live area.

18. LABELS INNOVATION
Better Data picture
Data Matrix Technology Programmable LED Electroluminescent Inks
Code scans with smart phone which 255 character/6 messages Incorporate conductive inks and power source
links to website. Interactive Marketing can be programmed (JW video)
John Wlaker video here
Thermo Chromatic Inks Repositionable
Inks change with temperature Can be moved to different areas of the bottle

19. PACKAGING INNOVATION
EXPLORATION New Packaging Formats
Pouches
•Malibu 1.75ltr cocktail range in USA
•Funkin cocktail mixers (UK and USA)
Bag in Box
•Sauza Margarita
•Cruzan Mojito
•(Bacardi Mojito mock up)
Pet bottle & sleeve: VnC Cocktails
•“100% natural” ingredient listing
•Preservation by pasteurisation
•Limited shelf life : 9months
Extruded PET
•Compare to injection moulded PET
•Rigid, glass like appearance
Stackable flavor
•Light weight advantage of PET
system containers

20. INNOVATION MOTIVATION
Sites to Inspire Freestyle machine,
http://blog.pentawards.org/ which lets you mix your
own sodas from over
http://theawesomer.com/tag/drinks/ 100 flavor combos.
http://www.datamonitor.com/
http://www.inventables.com/
Edible drinking glasses
in unusually tasty flavor
combinations, like
lemon-basil, ginger-
mint and rosemary-
beet.