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電競時代
組員
曾耀緯 991412922
江彥政 1001412043
指導老師:蔡志明
目錄
目前台灣的國產遊戲幾乎都是以「線上遊戲」為主要類型,
鮮少有像是RTS(即時戰略遊戲)、FPS(第一人稱射擊遊
戲)、Dota(守塔遊戲)等類型的遊戲出現,單就線上遊
戲來說,它少了選手與選手之間激烈的競爭過程。交大教
授林日璇表示,培育電競選手的目地在於幫助電競產業能
夠更順利的行銷出去,但在現階段,台灣在玩的都是國外
的遊戲。如此一來,電競選手的存在目標就變得模糊不清。
雖然韓國也有用其他國家製作的遊戲來當作電競比賽項目,
但他們將電競選手的優異表現視為展現他們遊戲產業的一
個宣傳方法,當大家提起遊戲時,一定會提到韓國在遊戲
上面的成就,這就造就了龐大的廣告效益。反觀台灣,當
要求政府有所為的時候,他們躊躇不前的是對於這項產業
是否能夠達到經濟成長。
電競背景
由線上遊戲舉辦電競競賽,經過線上媒體實況Twitch
平台、斗魚平台播放給遊戲觀眾觀看,以英雄聯盟知
名度華人台灣線上遊戲人數200萬人持續成長以及大陸
玩家約7000萬人數,觀看人數成長快速有許多贊助廠
商加入電競競賽廣告,例如:買下電競隊伍給于電競
設備宿舍環境以及薪水與一般上班族相同。
媒體電競競賽實況商機
左圖為關係圖
League of legends(英
雄聯盟)主流收視群
Garena英雄聯盟舉辦
電競競賽Twitch觀看
人數約4萬。
Twitch實況平台 使用率觀看分析
大陸TGA實況平台觀看人數約36萬人數在線觀看
舉辦英雄聯盟聯賽觀看人數約有XX人
TGA 實況平台觀看使用率觀看分析
Logo外套
電競隊伍
電競設備
職業薪水
宿舍
媒體贊助行銷
英雄聯盟電競競賽完後在PTT與巴哈姆特英雄聯盟哈拉
版,發表對於電競職業選手在比賽中的表現結果細節
或失誤地方來討論話題,讓玩家們能更多對於職業選
手的了解,可達到一種電競戰隊行銷,認知到戰隊品
牌。
社群媒體行銷
電競媒體結合周邊商品
電玩展結合電競實況
4p
SWOT
STP
 http://www.ironforum.com.tw/newsdetail/1701/2
 http://lol.xiushuang.com/news/2014/0805/216955.html
End Thenks
電競
電競

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