Design your stories with empathy and coherence
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NARAI is a design consultancy that works with clients in 3 continents on brand strategy, design, and experience. They help define actions and products through user research to meet business goals while involving people. An effective brand uses empathy to define a strategy, shares its values, and dialogues with consumers to answer their needs in a relevant and coherent way across all touchpoints.
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Design your stories with empathy and coherence
- 1. let's design your stories
- 2. N A R A I 2 WE WORK WITH CLIENTS IN 3 CONTINENTS ON 5 DESIGN STRATEGY BRAND EXPERIENCE PRODUCT DESIGN Define actions to get business targets. Experience to involve people. Products starting from user journey.
- 3. N A R A I 3 BRAND CLIENT INTERNET CREATES A HIGHLY COMPETITIVE GLOBAL MARKET, BUTALSO CREATES A LOT OF OPPORTUNITIES
- 4. N A R A I 4 BRAND CLIENT INTERNET RAISES THE NUMBER OF POSSIBLE TOUCHPOINT.
- 5. N A R A I 5 BRANDING MEANS USING EMPATHY TO DEFINE A STRATEGY LETTING THE BRAND SHARING ITS VALUES.
- 6. N A R A I 6 DIALOGUING WITH CONSUMERS TO GIVE ANSWERS TO THEIR NEEDS IN A RELEVANT AND COHERENT WAY, IN ANY TOUCHPOINT.
- 7. N A R A I 7 8 KEYWORDS
- 8. N A R A I 8 VISION ____ DESIGN NOT ONLY AFFECTS THE APPEARING BUT ALSO THE MEANING
- 9. N A R A I 9
- 10. N A R A I 10 EMPATHY ____ BUSINESS MEANS LISTENING AND TALKING, THEN SELLING.
- 11. N A R A I 11
- 12. N A R A I 12 SHARING ____ BRANDS ARE THE OBJECTS OF THE CONVERSATION NOT THE SUBJECTS.
- 13. N A R A I 13N A R A I
- 14. N A R A I 14N A R A I
- 15. N A R A I 15N A R A I
- 16. N A R A I 16 PHYGITAL ____ PRODUCTS BECOME CONTENTS
- 17. N A R A I 17N A R A I
- 18. N A R A I 18 RELEVANT ____ PEOPLE LIVE RELATIONSHIPS ALSO THROUGH THE OBJECTS THEY CHOOSE, BRANDING MEANS ORIENTING THESE CHOICES.
- 19. N A R A I 19N A R A I
- 20. N A R A I 20 COHERENCY ____ DESIGN IS A LANGUAGE USED BYA BRAND TO DIALOGUE WITH PEOPLE.
- 21. N A R A I 21
- 22. N A R A I 22 EXPERIENCE ____ DESIGN IS THE STORY LINKING AN ORANGE WITH A JUICE.
- 23. N A R A I 23N A R A I
- 24. N A R A I 24 EMOTION ____ BEAUTY IS A PERFORMANCE
- 25. N A R A I 25
- 26. NARAI s.r.l. Via Solferino 40 20121 Milano studio@narai.it t. +39 02 6596329 Thank YouThank You