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Shaking up the status quoCAD006
Sean Murphy
CEO & President, Lootok
Sean is CEO & President of Lootok, an operational risk management consulting firm based in New
York. Founded in 2006, Lootok brings a fresh perspective to managing organizational resiliency
initiatives including business continuity and crisis management.
Chris de Wolfe
Director of Corporate Risk, Mars Incorporated
Chris is Director of Risk Management at Mars Incorporated. In providing operational risk management direction
and leadership to all Mars units worldwide, Chris oversees property loss control, safety audits and liability
exposure analyses, international insurance, and business continuity planning activities worldwide.
CLARIFY THE PROBLEM
What Challenges do I face?
•  Heavy competition
•  Dynamic environment.
•  Ever-growing risk environment.
SEED A CULTURE
Build on success
We	wanted	to	seed	a	new	culture	…	Seed	a	
Culture	-	To	“seed	a	culture”	of	risk	
management,	we	must	nurture	our	community	
by	growing	the	interest	and	commitment	of	its	
diverse	program	par>cipants.
ESTABLISH A PLAN
Get from A to B
•  Assess demand, experience, and story
•  Build based on demand
•  Operationalize
Assess
How invested are your
associates?
EVANGELIST
Can’t do
without it
LOYALIST
Love it
DRAFTEE
Don’t care
UNAWARE
Don’t know
ENLISTED
Like it
Embody a brand
Create a destination
Tell stories
Be Timely
Build
Master schedule & plan
Become ubiquitous
Socialize
Roles & responsibilities
Be interactive
A major snow storm is
headed for the New York
tri-state area. Expected to
bring a combination of
snow and ice dropping
approximately 6 inches of
wintery mix over the next24 hours.
Be memorable
Be visual
Be measurable
Operationalize
Self service & automation
Streamlining
Profit from the core
Layering the investment
Mars Risk
Management Program
Questions
Sean Murphy
CEO & President, Lootok
Sean is CEO & President of Lootok, an operational risk management consulting firm based in New
York. Founded in 2006, Lootok brings a fresh perspective to managing organizational resiliency
initiatives including business continuity and crisis management.
Chris de Wolfe
Director of Corporate Risk, Mars Incorporated
Chris is Director of Risk Management at Mars Incorporated. In providing operational risk management direction
and leadership to all Mars units worldwide, Chris oversees property loss control, safety audits and liability
exposure analyses, international insurance, and business continuity planning activities worldwide.
Rims 2016 shaking up the status quo - innovations in risk management

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Rims 2016 shaking up the status quo - innovations in risk management

  • 1. Shaking up the status quoCAD006 Sean Murphy CEO & President, Lootok Sean is CEO & President of Lootok, an operational risk management consulting firm based in New York. Founded in 2006, Lootok brings a fresh perspective to managing organizational resiliency initiatives including business continuity and crisis management. Chris de Wolfe Director of Corporate Risk, Mars Incorporated Chris is Director of Risk Management at Mars Incorporated. In providing operational risk management direction and leadership to all Mars units worldwide, Chris oversees property loss control, safety audits and liability exposure analyses, international insurance, and business continuity planning activities worldwide.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. CLARIFY THE PROBLEM What Challenges do I face? •  Heavy competition •  Dynamic environment. •  Ever-growing risk environment.
  • 8. SEED A CULTURE Build on success We wanted to seed a new culture … Seed a Culture - To “seed a culture” of risk management, we must nurture our community by growing the interest and commitment of its diverse program par>cipants.
  • 9. ESTABLISH A PLAN Get from A to B •  Assess demand, experience, and story •  Build based on demand •  Operationalize
  • 11. How invested are your associates? EVANGELIST Can’t do without it LOYALIST Love it DRAFTEE Don’t care UNAWARE Don’t know ENLISTED Like it
  • 12.
  • 17. Build
  • 22. Be interactive A major snow storm is headed for the New York tri-state area. Expected to bring a combination of snow and ice dropping approximately 6 inches of wintery mix over the next24 hours.
  • 27. Self service & automation
  • 32. Questions Sean Murphy CEO & President, Lootok Sean is CEO & President of Lootok, an operational risk management consulting firm based in New York. Founded in 2006, Lootok brings a fresh perspective to managing organizational resiliency initiatives including business continuity and crisis management. Chris de Wolfe Director of Corporate Risk, Mars Incorporated Chris is Director of Risk Management at Mars Incorporated. In providing operational risk management direction and leadership to all Mars units worldwide, Chris oversees property loss control, safety audits and liability exposure analyses, international insurance, and business continuity planning activities worldwide.