2008 Australian and Near Shore ICT Trends


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Longhaus highlights the ICT trends that will affect the Australian and near-shore markets in 2008

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2008 Australian and Near Shore ICT Trends

  1. 1. 2008 Australian and Near-shore ICT Trends Longhaus Research Team December 2007
  2. 2. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>The following presentation outlines the ICT trends identified by Longhaus as being key to the Australian and near-shore market in 2008. </li></ul><ul><li>The full report of this synopsis is available in the December edition of longview from December 15 th 2007 . </li></ul><ul><li>You may opt-in to receive your complimentary copy of the full report by subscribing to our free monthly newsletter or visiting www.longhaus.com . </li></ul>
  3. 3. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Increasing digital regulation will drive ICT spending in already saturated market </li></ul><ul><li>Regulators at a state and federal level in Australia have awoken to the realisation that they can legislate in the digital domain. Successful prosecutions under the SPAM Act 2003 have been made possible by improved international co-operation and sufficient technology infrastructure. Of course it is not the government that funds the implementation of the required compliance infrastructure, leaving this instead to business. </li></ul><ul><li>In 2006 a number of legislative changes have occurred with further reviews flagged in the coming 12 months. The most highly published being the Anti-money Laundering and Counter-Terrorism Financing Act 2006 (AML/CTF) for which the first round of reforms will reportedly cost ANZ bank alone $66 million or 4% per annum increase (based on their annual spend of $597 million). The second round of reforms due in 2008 will impact … read more </li></ul>
  4. 4. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Green technology lifts beyond its energy footprint </li></ul><ul><li>Green technology is proving to be the Y2K of the &quot;noughties&quot; (2001-10). Yet despite what every one-page advertisement in every major broadsheet and industry magazine will have us believe, carbon emissions are the tip of the green technology iceberg. As quickly as Labour rushed to ratify Kyoto, major corporations will rush equally fast into a barrage of procurement spending focused on the reduction of energy footprints without considering the wider implications of green IT. </li></ul><ul><li>End-to-end asset management, physical waste buy-backs, corporate responsibility, and vendor treasury divisions (financing and leasing) will all play a part in constructing the next generation of holistic &quot;green tech&quot;. These solutions will help to avoid … read more </li></ul>
  5. 5. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Business culture is the next barrier to second generation SOA projects </li></ul><ul><li>In 2008, organisations with SOA will begin to remove the concept of service owner at the business level, vesting control instead with a central governance body responsible for the entire portfolio of services and formalising escalation procedures up to a single C-level executive. </li></ul><ul><li>Through 2007 Longhaus advised clients to focus on improving their ability to manage SOA through effective use of management technologies to govern, secure, change manage, and provide service continuity for SOA enabled environments. This remains an area where IT organisations are still struggling. </li></ul><ul><li>The result of not grappling with these elements of service-orientation, and in particular governance, is resulting in … read more </li></ul>
  6. 6. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Digital content providers pray for a break in the broadband drought </li></ul><ul><li>The last decade's housing boom and personal prosperity has led to the networked home, a saturation of games devices, and other network-capable consumer electronics products. In another part of the digital economy the use of social media such as You Tube throughout the 2007 federal election openly showcased the true catalyst for Australia's broadband debate – delivery of content and media convergence. In its push for a national broadband network the Australian government is serving two masters but has been left holding the bag for painfully quiet lobbyists from profit heavy private sector content producers. </li></ul><ul><li>The true profiteers of broadband are the digital content providers; music and written media conglomerates, consumer electronics monoliths and gaming vendors. Each are happy for the government to lead with a socially oriented education and PC-for-every-child focused broadband agenda - knowing full well that this inevitably leads to increased content consumption. As convergence and not the PC drive the global broadband agenda the real issue of … read more </li></ul>
  7. 7. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Enterprises will seek the corporate gaming technology platform </li></ul><ul><li>In 2008 major enterprises and technology vendors will begin to purse the development of a corporate virtual reality platform. After reaching a media fever pitch in mid-2007 with articles on 60 Minutes and investment from major organisations such as ABC, Telstra, IBM and various local and international Governments, Second Life as we know it has run its course. In doing so it has served a purpose far greater than simply creating an advertising channel for big business. It has chaperoned the entrance of online gaming technologies into the enterprise and corporate markets. </li></ul><ul><li>Driven by the actions that underpin gaming, (navigation, search and retrieval, event-based interaction, and player collaboration) major enterprises will begin to embrace, leverage and integrate everything from virtual reality (virtual built environments), spatial mapping of information and enterprise search to create unprecedented information management environments. Future investments in virtual worlds will need to … read more </li></ul>
  8. 8. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Australian IT Solution Providers need to skill-up on “Green ROI” </li></ul><ul><li>The average Australian IT solution provider is increasingly being put under the spotlight with regards to the carbon footprint of their proposed solution. Where IT solution crafters in the past had to position business benefit, process alignment and ROI, they now also need to articulate the proposed solution in terms of Green ROI principles. IT solution providers should … read more </li></ul>
  9. 9. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>IT service providers set to pounce when Australian-India Free Trade Agreement arrives </li></ul><ul><li>Unlike the US, Australia and New Zealand never developed a large blue-collar IT workforce. With much of the ICT industry’s infrastructure and software manufactured offshore there was simply no incentive to push work to offshore locations such as India. Instead, Australia’s ICT sector has focused on management, design and integration services. It required the combination of a maturing India provider capability into these higher value services and a chronic skills shortage to tip the balance. </li></ul><ul><li>Against this backdrop HCL, Wipro, Infosys and Satyam have struggled to gain significant ground against local players and entrenched multi-nationals, while Tata consulting Services (TCS) the arm of India’s largest conglomerate are yet to establish a presence in Australia. This is despite many of Australia’s large corporations and government departments emerging from a decade of mega-outsourcing contracts to seek new partners in smaller multi-sourcing deals. </li></ul><ul><li>Between now and when the ink dries on a free trade agreement (FTA)… read more </li></ul>
  10. 10. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Emergence of the information server platform and information integrators </li></ul><ul><li>In 2008 the ICT industry will witness the emergence of a highly integrated, enterprise content and knowledge management platform. In the same way that J2EE application servers emerged from a convergence of web servers, object-resource brokers, and transaction monitors, these new information servers will be the result of an increasing functional blur between today’s content management systems, portals, and social software technologies. </li></ul><ul><li>The 2007 releases of IBM’s Lotus Connections and Microsoft’s Office SharePoint Server (MOSS), including their integrated wikis, and content management functions, all point to … read more </li></ul>
  11. 11. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>SaaS showdown slows to a marketing stand-off </li></ul><ul><li>Aside from the CRM hype driven by active marketing from Salesforce.com, 2007 was a slow year for SaaS and next year looks to be little different. While adoption remains high and increasing in the local and global markets little messaging has permeated the end-user organisations as to the true differences in vendor offerings across the SaaS spectrum. Government is proving particularly difficult for many vendors. </li></ul><ul><li>The SaaS market should now be viewed across three distinct pillars; namely … read more </li></ul>
  12. 12. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>The CIO to take charge of emerging social software platforms </li></ul><ul><li>In 2007 the separation of roles between the CIO and CMO in social computing environments was still emerging. In 2008 as the industry focuses on platform development for Web 2.0 enabled social applications competition in this market will for the first time shift away from the recruitment of members and onto the developers of applications for these communities. This in turn will define the future role of the CMO and CIO in the world of corporate social computing. </li></ul><ul><li>Until now social computing has been dominated by the global clamber for advertising revenue tied to access to customer communities, subscriber bases and databanks of the Web 2.0 start-ups. With peak-eye balls on the horizon … read more </li></ul>
  13. 13. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Dynamic Segmentation will force ECM and CRM integration </li></ul><ul><li>In 2008 as the market absorbs the hype of Salesforce.com’s CRM rejuvenation the real focus will shift towards the concept of dynamic segmentation; the notion that customers choose their own segments. This drive will come from the adoption of social computing technologies in the corporate environment. It will bring consequential struggles to capture and integrate the differing types of information now provided through opt-in corporate social communities into existing customer systems. </li></ul><ul><li>The new information-driven view of the customer is as follows. … read more </li></ul>
  14. 14. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Social computing dark side emerges: regulating data exposure </li></ul><ul><li>The drive for advertisers to access social networks has seen massive innovations over the last 12 months. The latest moves by many online database marketers has been to integrate social networks with traditional web searching and natural language profiling by encouraging the people they are tracking to “claim” their pre-populated profile and join the network. </li></ul><ul><li>This approach is proving effective with … read more </li></ul>
  15. 15. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Australia and New Zealand become incubator markets as BPM vendors push into Asia Pacific </li></ul><ul><li>The acquisition dance between Oracle and BEA on the global stage underscores a growing local trend of businesses to investigate business process management. While BEA has slipped under the radar in Australia since being a favoured son in the J2EE application server market of the late 1990’s, other vendors have been moving in. In the last two years Longhaus has observed various business process management and business process modelling tool vendors establishing direct on-shore presences in the Asia Pacific region or significantly increasing their existing footprint, such as E2E and now IDS Scheer. Other product vendors, including Intalio and Metastorm are emerging in BPM discussions beyond the traditional offerings of TIBCO and Progress Software. </li></ul><ul><li>As the largest and most mature ICT economies beyond Japan in the Asia Pacific region, Australia and New Zealand make the ideal … read more </li></ul>
  16. 16. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Property Developer’s Data Centre Happy Hour is the hangover for tomorrow’s CEO </li></ul><ul><li>Australia’s ICT landscape is changing as infrastructure renewal from the “Big Reset” reaches a peak in 2010. Organisations are using the current round of infrastructure upgrades to improve their overall business resilience moving away from DIY-style data centres to modern high density, virtualisation-enabled energy efficient facilities. The consistent challenge arising through this period has not been technology, but simple access to floor space across Australia’s east coast capitals. </li></ul><ul><li>In 2008 and beyond Australian companies will see… read more </li></ul>
  17. 17. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Virtualisation complexity will drive the demand for Enterprise Virtualisation Management (EVM) solutions </li></ul><ul><li>As the adoption of Infrastructure Virtualisation proliferates in the typical large Australian organisation, so does the need to manage the often disparate virtualisation technologies being introduced. As companies implement “up-the-stack” virtualisation solutions such as Storage, Data and Application Virtualisation they will increasingly look to the vendor community for virtualisation management solutions. </li></ul><ul><li>These new management solutions will coalesce … read more </li></ul>
  18. 18. For full reports visit www.longhaus.com from December 15 th, 2007 <ul><li>Return of the Terminal for Networked Organisations </li></ul><ul><li>VMware and now Microsoft are leading the charge into the next generation of centralised application delivery and management solutions. This is making it increasingly attractive for transactional services industries (banking, government etc) to reconsider the Terminal approach for desktop environments. </li></ul><ul><li>Australian organisations that have in the past shied away from Terminal based solutions need to … read more </li></ul>
  19. 19. Thank you <ul><li>Longhaus </li></ul><ul><li>Level 30, AMP Place </li></ul><ul><li>10 Eagle Street </li></ul><ul><li>Brisbane QLD 4000 </li></ul><ul><li>p: +617 3868 4796 </li></ul><ul><li>f: +617 3852 2463 </li></ul><ul><li>[email_address] </li></ul><ul><li>Peter Carr </li></ul><ul><li>Managing Director </li></ul><ul><li>[email_address] </li></ul><ul><li>+61 408 344 405 </li></ul><ul><li>Sam Higgins </li></ul><ul><li>Research Director </li></ul><ul><li>[email_address] </li></ul><ul><li>+61 412 621 014 </li></ul>