Brisbane Joomla Day 2009
        Why it makes sense to use Joomla in
        the global economic crisis
        Sam Higgin...
Who is Longhaus; Australia’s ICT analyst firm

Globally recognised as one of Australia's leading boutique ICT research and...
There is no doubt that we are all facing tough times




                               Source: Longhaus Tech Index™ Q2 20...
And we’ve already seen that ICT spending is being
                         impacted

• Australia’s domestic
  business-ori...
Exacerbating the problem is a lack of capital to fund
               deployment of new solutions

• Just over $6 is spent ...
When times are tough the “Value of IT” also changes

• Just as personal needs change with economic cycles, so
  does the I...
When times are tough the “Value of IT” also changes

• Just as personal needs change with economic cycles, so
  does the I...
Open source solutions address both the cost and value
          dimension, but it’s a constant opportunity




8    Commer...
The real focus for any software solution is to balance this
                 against the business priorities




9     Com...
The current priorities and economic climate demands
           organisations invest in an effective CMS




10   Commercia...
And an effective CMS can be a platform for business
                          growth, but…

 What business has is…        ...
Thankfully Joomla as a CMS solution addresses more
                        than just cost

                               ...
Longhaus; a case study for the value of Joomla

 • Almost 4 years ago…Peter Carr created a static site




13   Commercial...
Longhaus; a case study for the value of Joomla

 • A year after that…Sam implemented Joomla




14   Commercial-in-confide...
Longhaus; a case study for the value of Joomla

 • A year after that…Juan implemented Joomla + more




15   Commercial-in...
Longhaus; a case study for the value of Joomla

 The final result?
 • 100,000+ unique visitors per year
 • Average visit t...
So, why use Joomla in tough economic times?

 • We know slowing or falling top line revenue will be reality
   until at le...
Thank you


 Longhaus Head Office                Sam Higgins
 Level 30, AMP Place                 Research Director
 10 Ea...
The shifting market dynamic in the OSS sector means
       productivity & efficiency now dominate

                       ...
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Brisbane Joomla Day 2009: Why it makes sense to use Joomla in the global economic crisis

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  • 22/05/09Copyright 2006 Longhaus Pty Ltd - All Rights Reserved<number>
  • Dot Com Bust was 8.3 points. At the current rate this latest contraction could well be twice this level.22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved<number>
  • Self ActualisationCreativitySpontaneityEsteem NeedsConfidenceAchievementSocial NeedsFriendship and familySafety NeedsPersonal securityPhysiological NeedsFood and waterAs the harder times set in, Maslow’s theory says we focus on the more basic needs. Only when those are not threatened or in abundance are we able to focus on higher order needs and pursuits. 22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved<number>
  • Users become cost conscious22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved<number>
  • Cost, but that’s not all. And not even the most important just an opportunity to exploit.Discuss remind the cap ex / op ex issue.22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved<number>
  • Business there to service customer base – B2B, B2C there is buyer and a seller. From a B2C perspective, saturation of broadband is here. People are more likely to kill off gym membership, health, sell their second car before they will give up access to the Net which two years ago it’s a nice to have/ More people than ever people living lives in an online world. So step back into business then must be ready to capitalise this. Huge amount of web site re-development.22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved<number>
  • But we don’t often have a true CMS, only 47% of the largest firms have it. Forget SMEs.Challenges of the legacy environmentNot a only a single web site, rollout a customised web site (marketing dilema from WC).People have assumed that web sites should do anything, but legacy.22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved<number>
  • 22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved<number>
  • 22/05/09Copyright 2006 Longhaus Pty Ltd - All Rights Reserved<number>
  • Brisbane Joomla Day 2009: Why it makes sense to use Joomla in the global economic crisis

    1. 1. Brisbane Joomla Day 2009 Why it makes sense to use Joomla in the global economic crisis Sam Higgins, Research Director May 2009 Copyright © 2008 Longhaus Pty Ltd
    2. 2. Who is Longhaus; Australia’s ICT analyst firm Globally recognised as one of Australia's leading boutique ICT research and advisory companies. Offering localised research and analysis to assist major organisations overcome the challenges presented by the adoption of global ICT solutions.
    3. 3. There is no doubt that we are all facing tough times Source: Longhaus Tech Index™ Q2 2009 3 Commercial-in-confidence
    4. 4. And we’ve already seen that ICT spending is being impacted • Australia’s domestic business-oriented ICT spending is $90-100 Billion • 80% of this is spent by the top 7000 Medium to Large Enterprises • Within these firms ICT Budget growth has declined from 8% in 2008 down to 1% in 2009 4 Commercial-in-confidence
    5. 5. Exacerbating the problem is a lack of capital to fund deployment of new solutions • Just over $6 is spent on operations for every $1 on new investment • New ICT investment has dropped this year by 4% from 18% in 2008 • Private sector clients are reporting difficulty accessing capital 5 Commercial-in-confidence
    6. 6. When times are tough the “Value of IT” also changes • Just as personal needs change with economic cycles, so does the IT needs focus of an enterprise The Hierarchy of Personal • Self Actualisation Needs • Esteem Needs • Social Needs • Safety Needs • Physiological Needs Source: Abraham Maslow, 1943 6 Commercial-in-confidence
    7. 7. When times are tough the “Value of IT” also changes • Just as personal needs change with economic cycles, so does the IT needs focus of an enterprise The Hierarchy of • Paradigm Shifting IT Value • Competitive Differentiation • Integrated Information • Stability & Security • Infrastructure & Connectivity Source: Robert Urwiler & Mark Frolick, 2008 7 Commercial-in-confidence
    8. 8. Open source solutions address both the cost and value dimension, but it’s a constant opportunity 8 Commercial-in-confidence
    9. 9. The real focus for any software solution is to balance this against the business priorities 9 Commercial-in-confidence
    10. 10. The current priorities and economic climate demands organisations invest in an effective CMS 10 Commercial-in-confidence
    11. 11. And an effective CMS can be a platform for business growth, but… What business has is… What business wants is… • Content Publication • Content Management • Static • Dynamic • Single Purpose • Extensible • Siloed • Integrated • Transaction • Interaction • General Audience • Specific Targets But less than 47% of Australia’s medium to large enterprises have a web content management system 11 Commercial-in-confidence
    12. 12. Thankfully Joomla as a CMS solution addresses more than just cost Open Open Source Architecture Addresses Addresses Cost Extensibility Open Open Platform Community Addresses Provides Integration Choice 12 Commercial-in-confidence
    13. 13. Longhaus; a case study for the value of Joomla • Almost 4 years ago…Peter Carr created a static site 13 Commercial-in-confidence
    14. 14. Longhaus; a case study for the value of Joomla • A year after that…Sam implemented Joomla 14 Commercial-in-confidence
    15. 15. Longhaus; a case study for the value of Joomla • A year after that…Juan implemented Joomla + more 15 Commercial-in-confidence
    16. 16. Longhaus; a case study for the value of Joomla The final result? • 100,000+ unique visitors per year • Average visit time of 8.5 minutes • Regular new registrations • Zero ($0) capital investment • Extremely low operational cost The implications? • Retained and increased clients • Improved profitability through bottom line competitiveness • Enabled us to re-invest in further business integration 16 Commercial-in-confidence
    17. 17. So, why use Joomla in tough economic times? • We know slowing or falling top line revenue will be reality until at least late 2009 • Open source has been shown by our studies and experience to address the bottom line thereby maintaining and even improving profitability in uncertain times • An effective CMS provides a platform for constantly evolving functionality which is crucial for retaining customers • Joomla brings these two factors together in a world leading solution 17 Commercial-in-confidence
    18. 18. Thank you Longhaus Head Office Sam Higgins Level 30, AMP Place Research Director 10 Eagle Street sam.higgins@longhaus.com Brisbane QLD 4000 +61 412 621 014 Longhaus Research Centre 7/269 Abbotsford Road Bowen Hills QLD 4006 p: +61 7 3868 4796 f: +61 7 3303 8445 inquiry@longhaus.com 18 Commercial-in-confidence
    19. 19. The shifting market dynamic in the OSS sector means productivity & efficiency now dominate OSS for productivity High & efficiency Proportion Of Population OSS Contribution ICT Vendor Use End User Use Low Tactical Usage Focus Strategic

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