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Observations
       by Andriy Dudko
foodstuffs      cosmetics   computers




 clothing        shoes      for children


             Products
howcase
Big signboards
               pen doors

 Before enter the store
Before enter the store
Before enter the store
Before enter the store
cosmetics     foodstuffs   clothing




            Color scheme
computers           shoes        for children




                Environment
6
        6

        5
                         4     4         4   4
        4
                                     3
        3

        2

        1

        0
                       ceiling height, m


        foodstuffs           cosmetics       computers
        clothing             shoes           for children



Environment
light

      more light - more
      positive emotions

Environment
music

      no music – no life




Environment
temperature


  warm      OPTIMAL    cold




         Environment
higher the price - less goods

         Environment
location of the cash register

         Environment
1:5         1:10        1:30




 salespeople VC customers


          Personel
demo – must have!




             Products
sale




Products
eye level




            Products
price




Products
near




Products
touch me




           Customers
Ideas
by Andriy Dudko
uniform




        uniform for guard
        children's store


Ideas
music



        music for kids in the
        baby’s store



Ideas
displays




    set the display with AD
    current products

Ideas
stillage       outdoor signage

               Under the stillage can
               be placed products for
               shoes (for example:
               shoe polish) with the
               outdoor signage.



           Ideas
maps




   A map of products before
   enter the store

Ideas
demo-stand



    Using demo-stands in
    the form of products



Ideas

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Observations