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SPORTING NUMBERS
                   As sport and commerce have
                 become intertwined, the numbers
                      have grown and grown.
© Copyright 2012 London Business School
Ball park figures
The average Major League Baseball
franchise is worth $523 million.
The most valuable franchise is the
New York Yankees, worth $1.7 billion.
Source: Forbes.com



   BUSINESS STRATEGY REVIEW         1
“Business can learn from sport,
sport has a huge amount to learn
from business.”
Sir Clive Woodward, Director of Sport,
British Olympic Association
Source: Financial Times 26 November 2011



 BUSINESS STRATEGY REVIEW                  2
Largest football transfer fees
Cristiano Ronaldo 2009 Manchester United to Real Madrid £80 million
Zlatan Ibrahimovic 2009 Internazionale to Barcelona £59 million
Kaka 2009 Milan to Real Madrid £56 million
Zinedine Zidane 2001 Juventus to Real Madrid £53 million
Fernando Torres 2011 Liverpool to Chelsea £50 million
Source: Wikipedia



  BUSINESS STRATEGY REVIEW                                     3
“An Olympic year can, and
      does, transform the financial
      health of the advertising
      industry.”
      Sir Martin Sorrell, CEO, WPP
      Source: Olympic Turnaround, Michael Payne



BUSINESS STRATEGY REVIEW                          4
Olympic income
For the period 2005 to 2008 and the Beijing Olympic Games, the Olympic
Movement received income (in millions of dollars) from five sources:
Broadcast                       2,570
Sponsorship programme           866
Domestic sponsorship            1,555
Ticketing                       274
Licensing                       185
Total                           5,450
Source: Olympic Marketing Factfile 2011, International Olympic Committee


BUSINESS STRATEGY REVIEW                                                   5
Eyes to the screen
Broadcast revenue to Olympic Organising Committees
(millions of dollars):
1992 Barcelona       441
1996 Atlanta         546
2000 Sydney          797
2004 Athens          733
2008 Beijing         851
Source: Olympic Marketing Factfile 2011, International Olympic Committee


BUSINESS STRATEGY REVIEW                                                   6
The combined revenues of the
top 20 financially successful
football clubs total 4.3 billion Euros.
Source: Deloitte Football Money League 2011




 BUSINESS STRATEGY REVIEW                     7
Just not cricket
  The Indian Premier League (IPL) has
  caused a financial revolution in the
  previously sedate world of cricket. The IPL
  can be viewed live on You Tube and, just
  four years in, has a brand value estimated
  at $4.1 billion. Its top franchise is the
  Chennai Super Kings (worth $79.13 million).
  Source: The Economic Times


BUSINESS STRATEGY REVIEW                        8
Top Ten Football Clubs by Revenue
(million euros)
Real Madrid                438.6      Chelsea          255.9
Barcelona                  398.1      AC Milan         235.8
Manchester United          349.8      Liverpool        225.3
Bayern Munich              323.0      Internazionale   224.8
Arsenal                    274.1      Juventus         205.0
Source: Deloitte Football Money League 2011



BUSINESS STRATEGY REVIEW                                       9
This report was part of Business Strategy Review,
Volume 23 Issue 1 - 2012

Visit the website www.london.edu/bsr


 BUSINESS STRATEGY REVIEW                           10

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Sporting numbers - London Business School BSR

  • 1. SPORTING NUMBERS As sport and commerce have become intertwined, the numbers have grown and grown. © Copyright 2012 London Business School
  • 2. Ball park figures The average Major League Baseball franchise is worth $523 million. The most valuable franchise is the New York Yankees, worth $1.7 billion. Source: Forbes.com BUSINESS STRATEGY REVIEW 1
  • 3. “Business can learn from sport, sport has a huge amount to learn from business.” Sir Clive Woodward, Director of Sport, British Olympic Association Source: Financial Times 26 November 2011 BUSINESS STRATEGY REVIEW 2
  • 4. Largest football transfer fees Cristiano Ronaldo 2009 Manchester United to Real Madrid £80 million Zlatan Ibrahimovic 2009 Internazionale to Barcelona £59 million Kaka 2009 Milan to Real Madrid £56 million Zinedine Zidane 2001 Juventus to Real Madrid £53 million Fernando Torres 2011 Liverpool to Chelsea £50 million Source: Wikipedia BUSINESS STRATEGY REVIEW 3
  • 5. “An Olympic year can, and does, transform the financial health of the advertising industry.” Sir Martin Sorrell, CEO, WPP Source: Olympic Turnaround, Michael Payne BUSINESS STRATEGY REVIEW 4
  • 6. Olympic income For the period 2005 to 2008 and the Beijing Olympic Games, the Olympic Movement received income (in millions of dollars) from five sources: Broadcast 2,570 Sponsorship programme 866 Domestic sponsorship 1,555 Ticketing 274 Licensing 185 Total 5,450 Source: Olympic Marketing Factfile 2011, International Olympic Committee BUSINESS STRATEGY REVIEW 5
  • 7. Eyes to the screen Broadcast revenue to Olympic Organising Committees (millions of dollars): 1992 Barcelona 441 1996 Atlanta 546 2000 Sydney 797 2004 Athens 733 2008 Beijing 851 Source: Olympic Marketing Factfile 2011, International Olympic Committee BUSINESS STRATEGY REVIEW 6
  • 8. The combined revenues of the top 20 financially successful football clubs total 4.3 billion Euros. Source: Deloitte Football Money League 2011 BUSINESS STRATEGY REVIEW 7
  • 9. Just not cricket The Indian Premier League (IPL) has caused a financial revolution in the previously sedate world of cricket. The IPL can be viewed live on You Tube and, just four years in, has a brand value estimated at $4.1 billion. Its top franchise is the Chennai Super Kings (worth $79.13 million). Source: The Economic Times BUSINESS STRATEGY REVIEW 8
  • 10. Top Ten Football Clubs by Revenue (million euros) Real Madrid 438.6 Chelsea 255.9 Barcelona 398.1 AC Milan 235.8 Manchester United 349.8 Liverpool 225.3 Bayern Munich 323.0 Internazionale 224.8 Arsenal 274.1 Juventus 205.0 Source: Deloitte Football Money League 2011 BUSINESS STRATEGY REVIEW 9
  • 11. This report was part of Business Strategy Review, Volume 23 Issue 1 - 2012 Visit the website www.london.edu/bsr BUSINESS STRATEGY REVIEW 10