1. Illusion Lois Beare
Productions
The aim of this questionnaire is to find out the preferences of the target
audience for a new indie rock magazine.
Age
Under 16 17-21 22-25 26-30 31-35 36-40 40+
Gender
Male Female
Employment Status
Unemployed Part-time Full-time Student Retired
Town of Residence
Harlow Bishop Stortford Epping Sheering Loughton Sawbridgeworth
Nazeing Ware Hatfield Heath Brentwood Chesunt Waltham Abbey
Other……………………………………………………………………………………………………...
Hobbies/Interests
Sports (Please state…………………………………………………………………………………)
Concerts/Festivals Shopping Social events Online Shopping Gaming
Driving/LessonsListening to music Gym Cinema Cooking
Photography Reading Fashion Playing an instrument Volunteer work
Drawing/Painting Studying Traveling Restoration Create Music
How many magazines would you typically buy in a month?
1 2 3 4 5+
Which of the following would you be tempted to pick up and read?
Rolling Stones Under The Radar Spin Paste MOJO Q magazine
How often would you like an edition of a magazine to be released?
Weekly Fortnightly Monthly Quarterly
Where do you purchase magazines?
Newsagents Supermarkets WHSmith Subscription Digital Download

2. How much would you recommend an indie Magazine to be priced at?
£1.00-£1.99 £2.00-£2.99 £3.00-£3.99 £4.00-£4.99 £5.00+
Which free gifts would you expect from a new indie magazine?
Concert tickets Posters Badges CD/Albums Gig Merchandise
Signed Items Wristbands VIP/Backstage passes Meet/Greet
What colour scheme would you agree best fits this genre?
What style of images would you think best suits this genre?
Sepia Black and white Natural lighting Artificial lighting High contrast
Low Contrast High saturation Low saturation Dull Bright
Which features would you want included in this genre of magazine?
Bibliographical account Backstage/VIP Album reviews Gig review
Tour Dates About the band Past gig accounts
What bands from this genre would you want featured?
Mumford and Sons The Killers Lana del Ray Jake Bugg MGMT
The Kooks FenechSoler The LuminersPaloma Faith Fun
The Kings of Leon Marina and the Diamonds Two door cinema club
Noah and the Whale Ben Howard Bombay Bicycle Club Snow Patrol
Plain White Tees’s Bloc Party Florence and the Machine Amy Winehouse
Others……………………………………………………………………………………………………
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3. Which front cover appeals to you most and why?
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