I’ve joined Camden almost a year ago now and I’m still loving every minute of it. Its creative energy, vision and its drive to work with everyone that cares about the borough to help people live together.
Camden has a proud, rebellious spirit that throughout its history has seen communities come together to tackle problems, and bring about real social change. In a previous post, I shared the takeaways I had got from a leadership programme. One in particular stood out, how you can lead from the start when you arrive into a new organisation. These are the lessons I’ve learnt in starting my new job as Head of Strategy.
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How to start a new job
1. How can I support Camden to deliver its
strategic priorities over the first 6 months?
1. Challenges & opportunities that Camden faces
2. Priorities for corporate strategy to help the council & partners
3. Enablers that strategy can use to influence change
4. Objectives I intend to achieve within the first six months
5. Activities I plan to do to meet these objectives
2. How do we
influence
growth in a
way that
creates
social
value?
How do we
prioritise
support
while
making
Camden
liveable for
everyone?
How do we
adapt our
capabilities
to respond
to the
challenges
we face?
How do we
help
people
take
advantage
of the
borough’s
assets?
Camden’s growth brings challenges & opportunities
in the face of continuing financial pressures…
3. Like other local areas, Camden needs to continuously
respond to short and long term issues
Stakeholder
Democracies
Community
Investors
A&E Zones
Local
Federations
Embedding Creating Futures
Adapting to impacts of government
policy
Shaping devolution
Anticipating Spending Review
4. By the first month
• I will have understood the priorities, relationships & impact the corporate
strategy function needs to achieve for the council and the borough and
built relationships with the people that can help make this happen
By the first three months
• I will have improved the way the function works to meet expectations
and create spaces & resources to mobilise decision makers around the
current & future strategic challenges
By the first six months
• I will have aligned the capabilities of the function to create spaces for
whole-systems change across Camden and embedded the
improvements into the wider organisational & partnership frameworks
To achieve these outcomes, I will have…
5. To achieve these outcomes, I will prioritise
my activities according to core principles
1. Clarify objectives to prioritise what matters
2. Build support to create opportunities for change
3. Manage & develop performance of function with team
4. Drive & embed change internally and externally
6. 1. Clarify objectives to prioritise what
matters
M1: Clarify purpose & objectives and prioritise work for the team
M2: Agree how best corporate strategy function can help embed change
M3: Align ways of working & balance of work to meet expectations
M4: Identify what functions can be automated, grown or shared with partners
M5: Review impact on shaping strategic change
M6: Align capabilities to meet future needs
7. 2. Build support to create opportunities for
change
M1: Assess how well culture aligns with strategic priorities
M2: Meet influencers to understand their context, influence & appetite for change
M3: Provide resources to mobilise them around current & future challenges
M4: Help them identify intervention points where they can influence change
M5: Deliver quick wins that will help embed strategic change
M6: Use learning from quick wins to improve mechanisms for collaboration
8. 3. Manage & develop the performance of
corporate strategy function with the team
M1: Assess motivations, skills & performance of team and set expectations with them
M2: Coach team to develop their skills to meet performance targets
M3: Work with team to test out improved ways of working
M4: Assess capabilities & governance to meet future needs
M5: Show & review impact of team and agree actions for improvement
M6: Integrate new ways of working with wider organisational frameworks
9. 4. Deliver impact and embed change
internally and externally
M1: Identify most urgent & important issues and propose solutions
M2: Collaborate to develop solutions that deliver impact & influence wider change
M3: Review impact of solutions on achieving intended objectives
M4: Integrate new solutions into strategic function and organisational frameworks
M5: Review impact of embedding change and further change needed
M6: Work with stakeholders to embed change externally
10. By the first month
• I will have understood the priorities, relationships & impact the corporate
strategy function needs to achieve for the council and the borough and
built relationships with the people that can help make this happen
By the first three months
• I will have improved the way the function works to meet expectations
and create spaces & resources to mobilise decision makers around the
current & future strategic challenges
By the first six months
• I will have aligned the capabilities of the function to create spaces for
whole-systems change across Camden and embedded the
improvements into the wider organisational & partnership frameworks
To achieve these outcomes, I will have…
Editor's Notes
Make sure first three slides are most impactful as first 90 seconds are what influences interviewers to make their decision
Scenarios on what public services could become by 2020 – no ideal scenario.
* Based on demographic, attitudinal & values analysis – how people meet their needs, what they want, what they consume and how they use technology, what motivates people to engage in public services or their community, how civil society works, how people get along with each other and where conflict might arise
“A&E Zones” as they’ve been left with services that no one else wants to deliver, since they don’t offer any returns. Under threat from Whitehall, looking to take over poor performing services.
“Local Federations”, sharing services & commissioning. Under threat from other sectors who’ve taken advantage of technology to provide more efficient services. “Stakeholder Democracies” where communities are taking on services councils have divested. Under threat from special interest groups who want control over how taxes are spent
“Community Investors”, investing in community infrastructure and focusing on making a return on any investment they make. Use business rates & planning gain to influence behaviour & social value.
A&E Zones
Focus on protecting the vulnerable in face of cuts, reviewing their approach to services on a case-by-case basis.
They are left with services that no one else wants to deliver, because they don’t offer any returns. Providers who thought they could make a business out of it have gone bust, leaving councils to take back the service.
In response to complaints about performance, central government is increasingly “taking over” poor performing local services, transferring them to national programmes like the NHS or Work Programme.
Council coalitions in London lobby for new taxes on consumption, such as tourist or health taxes.
Local Federations
Share services & commissioning and work together with other agencies to a scale that they can access bonds, be it social impact bonds for services or for infrastructure.
The more successful have set up trading arms to sell their services to others in the sector.
More and more frontline services are becoming federations, if not subsumed within the GLA or NHS.
Back office services are consolidated into local public service clouds across London.
As public services haven’t kept up with economic growth, more and more private & voluntary sector organisations are competing with the public sector for providing services.
Public services try and compete by using their customer data about public behaviour on social issues, to put together commercially viable social impact bonds to provide preventative funding.
Stakeholder Democracies
Co-produced with citizens taking on more responsibility, blurring boundaries between service provision and community activism.
“Pay as you go” is appearing where the public buy much of what they need directly and council tax is radically reduced. Councils view their residents as shareholders and pay a dividend weighted towards the poorest residents.
Communities will set up their own services to fill the gap where the public sector is no longer present, while councils will create social investment funds in the most deprived neighbourhoods, to invest in activities that deliver social return on investment.
Tax competition, referendums and special interest groups become the main drivers of how money is spent, leading to a potential “race to the bottom” on council tax and business rates.
Community Investors
Focus on making a return on any investment they make, through maximising revenue streams from services like recycling or parks, as well as trading services not just to other public sector agencies but to businesses, such as their ICT, finance or HR services.
They will invest in community infrastructure like energy, housing or sharing platforms, where they can make a return, and develop joint ventures with shared profits or venture capital investments in local social enterprises.
They will also focus business rates and planning gain around social value and behaviour change.
For every principle, identify a task that shows impact and a task that you’ve done
M1: Prioritise work by the team by what matters most and adds most value
M2: Understand expectations of corporate strategy from partners & customers
M2: Review lessons learned from impact of corporate strategy function up until now and current & future factors that will impact on the function
M3: Work with team & partners to make function more effective & efficient
M4: Develop business model for team in alignment with Strategy & SCC
M5: Review impact of strategy team on its objectives
M6: Agree business model and plan implementation
What have you done before that shows you can do this? Developed strategic function of research & design team through embedding it into the development of strategic commissioning and providing services to other councils
Understanding of context. Readiness for change. Ability to influence. Commitment to vision. Capability to deliver. Energy to sustain momentum
What have you done before that shows you can do this? Community Plan or Local Insight Programme or Portfolio Move
Coordinated the development of the Community Plan, through developing an intelligence model to help us move from a service to population-focus and be more targeted on those that need it most and creating a framework for engagement to agree support for outcomes, while building support & resources for mechanisms to deliver the plan, through testing them out.
Developing a local insight programme to enable commissioners to better understand & manage demand and help prepare them for the move from service to population-level commissioning
M1: Commissioned analysis of the organisational culture and how people learn by a university
M2: Learnt that needed to dilute “co-operative” rhetoric and build on the learning habits of staff around enjoying learning together
M3: Used the analysis to develop Local Insight programme, targeted at commissioners and heads of service
M4: Developed Local Insight Programme to bridge the gap between high profile & resourced cooperative pilots – Open Works, Young Lambeth Coop & Lambeth Living Well Hub – and other practices that services & partners were using that embodied the strategic vision – and bring in external partners to provide challenge
M5: Developed Transformed by You to test whole-systems commissioning, initially working with partners around a specific issue (i.e. healthy living), then showing the impact of the solutions developed through that process, brought on board partners who could provide resources to embed the change (i.e. corporates for business development & technology, universities for research & evaluation and system leaders to sponsor project)
What have you done before that shows you can do this? Coordinated the introduction of portfolio management to align programmes with its new strategic outcomes, transitioning 25 matrix project teams and 700 staff
What have you done before that shows you can do this? Managed team with frontline staff to enable them to investigate why & how customers accessing the service
Developed R&D Performance & Development Plan & R&D Governance
Planned weekly reviews for the programmes I manage to enable the teams to share lessons learned & action improvements
Rotated chairing of team meeting, programme team huddle for daily sprints and wider team wanted huddle for people to share their work
Designed strong governance for the service I run to ensure research is assured at every stage and risks are mitigated
Developed a talent management strategy & programme for younger staff
Set and embed behaviours that translate the commissioning principles
What have you done before that shows you can do this? Developed a whole-systems approach to commissioning and service design through testing a service design model with directors & universities to deliver impact and integrate it within the council’s strategic transformation framework