Marketing analysis conducted for tire industry from a consumer\'s point of view and what they must consider when making this purchase.

1. Tires Group Members: Nathan Hensyel Brandon Evans Aries Gomez Breona Johnson Luis Ramirez

2. Promotion Tire Commercials From 1990 to 2003, the total number of scrap tires going to market increased from 11 million to 233 million. Of all the scrap tires discarded today, over 75 percent are recycled or used for fuel or other applications.

3. Purpose Our Target audience is College students To collect tire prices from seven different stores and compare price variations To explain why there was a variation in price? We had to choose five of the same tire brands for each store

4. Our Control and Variables 2000-2009 Toyota Camry was the car we used to find the tire prices We asked for prices on all season tires The stores we chose were: Les Schwab Costco Wal-Mart Sears Discount Tires Northwest Tire & Auto Tire Rack

6. Wheel Spin Balance - $12.25

14. Stores like Les Schwab or Sears that appeal to customers looking for quality

20. Market Analysis P R I C E Stores

21. Interpretation of Data Cheapest store to go to for Michelin tires or the equivalent would be Les Schwab. Cheapest store to go to for BF Goodrich would be Tire Rack. Cheapest store to go to for Goodyeartires would be Tire Rack. Cheapest store to go to for Bridgestone tires would be Northwest Tire. Cheapest store to go to for Cooper tires would be Sears. Cheapest store to go to for Firestone tires would be Sears.

22. Interview with Les Schwab Manager What do you think Les Schwab’s greatest threats are? Biggest threat is not explaining services and warranties properly, which leads customers to believe that Les Schwab is higher priced than their competitors. Why isn’t the majority of your competition as successful as Les Schwab? Les Schwab has over 400 stores so convenience is a huge leg-up for business. Warranty Outstanding Service What do you think Les Schwab’s greatest opportunities are? Free-Beef Promotion Does Les Schwab have their own private manufacture? Exclusive Tires to Les Schwab Good Relationship with certain manufactures such as Toyo Tires Because Les Schwab manufactures tires, is that the reason why you are able to keep your prices lower than your competitors? Due to Exclusivity Customer Service is their #1 goal and it’s what keeps customers coming back

24. Manager Jared’s Recommendation – “What tire is best in your opinion?” 92T Eclipse is the best purchase considering price-to-quality. All Seasons Black wall 70,000 mile warranty Exclusive tire so no other tire company has it in stock except for Les Schwab

25. Conclusion Although we had trouble finding the same five tires at each store we were able to make conclusions from each store. Each store has their top selling tire, and they pay to use the top brands. Customer Service and Warranty to some people means more than the price of the tire.