Week 2 - Planning A Web Site Audience - 1

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Week 2 - Planning A Web Site Audience - 1

  1. 1. Planning a Web Site<br />Identifying the Audience for Your Site<br />
  2. 2. Your Site’s Audience<br />Let’s start by looking at three sites:<br />Site 1 – Kids National Geographic<br />http://kids.nationalgeographic.com/<br />Site 2 – Fidelity Investments<br />https://www.fidelity.com/<br />Site 3 – National Oceanic and Atmospheric Administration<br />http://www.noaa.gov/<br />What can you discern from looking at these three sites?<br />
  3. 3. Assignment<br />Write up your thoughts and ideas about these sites. Ask yourself:<br />Who is the target audience?<br />What is the audience looking for?<br />Does the company offer what the audience is looking for? This is a tricky, but important question.<br />Discuss the site’s design concepts and how they help define the audience.<br />What are the special considerations that should be considered when designing a site for each of these audiences?<br />Share any other ideas you may have about these sites and their target audiences.<br />

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