April 2010 BMPR - Dale Blasingame

615 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
615
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

April 2010 BMPR - Dale Blasingame

  1. 1. Dale BlasingameThe Hotel Guide@normalguyguide<br />
  2. 2. Digital travel magazine published six times a year<br />Each edition is sent to one million travelers <br />Booking engine, blog, Facebook, Twitter<br />
  3. 3. “The point of Twitter is to be personally engaging more than blatantly promotional.”<br />-Jolie O’Dell<br />mashable.com<br />
  4. 4. Travel and social media...<br />@hyattconcierge<br />Twitter accountthat is dedicated to answering guests’ questions 24/7<br />Make reservations, book spa appointments, etc.<br />No promotion<br />Hope it builds brand loyalty through interaction<br />
  5. 5. Travel and social media...<br />“Hotel” and “help” in custom-built search<br />Owner responded within minutes<br />Social media provide way to personally reach out to customers<br />
  6. 6. Travel and social media...<br />40 Las Vegas casinos on Twitter:<br /> Gold Spike, Sam’s Town, Palms, M Resort, Bally’s, Hooters, Red Rock, South Point, Trump, Orleans, Circus Circus, Sun Coast, Harrah’s, Renaissance, Rio, Aria, Venetian, Sahara, Palazzo, Hard Rock, Imperial Palace, Stratosphere, Mandalay Bay, Tropicana, Mirage, Monte Carlo, Flamingo, Wynn, Las Vegas Hilton, Luxor, Excalibur, El Cortez, Golden Nugget, MGM Grand, Treasure Island, Caesars Palace, Station Casinos, Paris and Planet Hollywood<br />21 clubs and/or pools on Twitter<br />
  7. 7. Travel and social media...<br />@wynnlasvegas<br />337k followers<br />Three employees dedicated to social media<br />67% are replies<br />Blush, XS, Tryst & Wynn Magazine are also on Twitter<br />YouTube channel<br />
  8. 8. Travel and social media...<br />@goldspikevegas<br />Small downtown hotel<br />900 followers<br />Actively finds people who talk about Las Vegas<br />
  9. 9. Travel and social media...<br />#TravelTuesday: hotels offer travel deals<br />@HardRockHotelLV is particularly good <br />$50 rate for weekdays<br />
  10. 10. Travel and social media...<br />“Must do” along with email lists<br />
  11. 11. Travel and social media...<br />“Must do” along with email lists<br />Travel recommendations from all points of view<br />
  12. 12. Travel and social media...<br />“Must do” along with email lists<br />Travel recommendations from all points of view<br />Interactions with people who share your interests<br />
  13. 13. Travel and social media...<br />“Must do” along with email lists<br />Travel recommendations from all points of view<br />Interactions with people who share your interests<br />Interactions with the hotels where you are staying<br />
  14. 14. Travel and social media...<br />“Must do” along with email lists<br />Travel recommendations from all points of view<br />Interactions with people who share your interests<br />Interactions with the hotels where you are staying<br />Remember: it’s all about conversation.<br />

×