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Prototyping Methods
1. #delveprod @cochranism
Laura Cochran
USER EXPERIENCE LEAD,
CONDÉ NAST
@cochranism
Every Prototype
is a Question
OCTOBER 8, 2015
DELVE: PRODUCT NY
BRIC ARTS MEDIA CENTER
4:30 PM
17. #delveprod @cochranism
Creating a Provocation
First...
Create a hypothesis about
how the person will react to
seeing the product.
Then…
Create a cartoon or an
advertisement that
illustrates how the person
will react to seeing the
product.
19. #delveprod @cochranism
Provocations
Stage: Early Visual: low Functional: low Content: low
Questions you need to ask…
How do people feel about this problem? Does the product
resonate with people?
You will learn how the person feels about the chosen solution to
the problem.
22. #delveprod @cochranism
Creating a Paper Prototype
First...
Chose a key interaction that
solves for one of your
hypothesis.
Then…
Create key screens to share
through a paper prototype.
Create a prototype test plan
with objectives and
questions you need to
answer.
23. #delveprod @cochranism
Ask these Questions
Take a minute to look over
this screen. Ask any
questions along the way.
What are you viewing? How
would you use this page?
What is missing from this
page?
Where would you expect
that link to take you?
What would you expect to
find under that dropdown?
25. #delveprod @cochranism
Paper Prototypes
Stage: early Visual: low Functional: low Content: medium
Questions you need to ask…
How do people expect to use the system? What is the right
workflow and language?
You will learn if the flows you are using are on the right track. You
will also learn more about the language used to describe the work.
28. #delveprod @cochranism
Creating a Clickable Prototype
First...
Chose a section of the final
product that still has
lingering questions about
the user expectations.
Then…
Create screens for one flow
and write a task based
discussion guide.
30. #delveprod @cochranism
Clickable Prototypes
Stage: early Visual: low Functional: medium Content: medium
Questions you need to ask…
Are the user needs met? Is the user experience optimal?
You will learn if the user expectations are met for that user flow.
33. #delveprod @cochranism
Creating a Feature MVP
First...
Narrow down your user
stories to a minimum viable
product.
Then…
Begin development of the
MVP. Work with the
developers to release
features to a test
environment.
35. #delveprod @cochranism
Feature MVP
Stage: early Visual: medium Functional: high Content: high
Question you need to ask…
Did I overlook any major flaws in the system?
You will learn if you overlooked any major usability issues.